Hi Jack, Great questions. First and foremost, freshness is very important to us. We are consistingly upgrading our infrastructure. And with that we have upgraded our software systems and added additional staff. That topped with a huge increase in craft/specialty beer distribution-with new accounts opening constantly, we feel we have a very "liquid" rotation. Our upgraded software system now documents date of production, time of arrival, average days on hand, distribution reports by style and category, just to name a few of the many new reporting capabilities. Further, we are in constant contact with over 250 breweries and importers on a weekly basis. Regarding how we monitor dates on brands with no date coding...we ask, we look, we drink, and finally we determine. An lastly, regarding your question about when we know a product should go in to our "discount/clearance" section of our retail floor. There are many variables. With aging beers we generally discount them before they are 30 days to best before. We also discount at times when we need space, want to release an early seasonal item (discount in season brand), and at times we do it just to get consumers to try something new.