Sierra Nevada Brewing Co. - Our Story (video)

Discussion in 'Beer Talk' started by Todd, Dec 11, 2012.

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  1. Todd

    Todd Founder (6,633) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader


    "We’ve brewed beer we love for more than 30 years, and our pioneering spirit is stronger than ever."
     
  2. CommanderOfAwesome

    CommanderOfAwesome Initiate (0) Aug 30, 2012 California

    Came off as marketing fluff to me. Cool stock footage of the wilderness?
     
    brewbetter likes this.
  3. HeyJim

    HeyJim Initiate (0) Sep 22, 2012 Pennsylvania

    Nice video, if not a bit maudlin for a video about beer. I'll be damned if I don't want a SNPA now though.
     
  4. herrburgess

    herrburgess Meyvn (1,152) Nov 4, 2009 South Carolina

    "It's the flavor that I look for, because it tastes like home...."

    Couldn't have said it better myself. All the years I spent abroad, I would still find myself periodically craving that Sierra Nevada house-style flavor. Good stuff. Thanks for posting.
     
  5. thebigredone

    thebigredone Initiate (0) Dec 19, 2011 Wisconsin

    Neat video, though I don't really understand why the majority of the video appears to be random nature shots and people jumping off bridges and such. Would have liked to see more video specifically relating to the brand/brewery/customers.
     
  6. Handle

    Handle Initiate (0) Mar 16, 2009 North Carolina

    In came off as marketing to me, sure, but as marketing at its best. It's about the product and the people, not some hilarious situation at a party or a dog named "Weego". This is how you tell your company's story. They really captured the company culture, to me, and the reasons I am one of Sierra Nevada's biggest fans.

    They also redesigned their site -- I encourage you to check it out. www.sierranevada.com
     
  7. HeyJim

    HeyJim Initiate (0) Sep 22, 2012 Pennsylvania

    But they really DIDN'T tell you much. Shots of people jumping in rivers and buffalo sneezing and cloud topped mountains, while prettier and more emotional than goofy parties with a dog named Weego, still don't tell me much about the beer.
     
  8. mcaulifww

    mcaulifww Initiate (0) Aug 18, 2011 Virginia

    just spent 20 minutes on their site. Looks great. The video was cool, especially the guy at his computer reviewing Celebration, lol
     
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  9. Handle

    Handle Initiate (0) Mar 16, 2009 North Carolina

    I think the point of the video is to tell their story. Obviously beer's the biggest part of that, but don't we all know about the beer itself? I think this approach is far more effective than someone telling you about the beer.

    But that's just me. I can understand why people wouldn't care for it, I guess.
     
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  10. CommanderOfAwesome

    CommanderOfAwesome Initiate (0) Aug 30, 2012 California

    Agreed, full of stock nature footage....cool. Meh, I was indifferent certaintly didn't "tear up" as someone else said they did. Just marketing. Told me nothing.
     
  11. checktherhyme

    checktherhyme Initiate (165) Apr 8, 2008 Washington

    I continue to love Sierra Nevada more and more
     
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  12. CommanderOfAwesome

    CommanderOfAwesome Initiate (0) Aug 30, 2012 California

    But their story in the video was fluff. No substance, so you had a tough time selling your first beer and you like the environment? That's literally all I got out of that. The old sam adams commercials were more effective.
     
  13. herrburgess

    herrburgess Meyvn (1,152) Nov 4, 2009 South Carolina

    I didn't have a problem with the imagery. Hops fields they harvest from, water they brew with, and "terroir" of the place that produces what are, for me at least, *the* iconic U.S. craft beers. Maybe it's another case of beer geeks' "anxiety of influence" regarding anything that remotely resembles BMC and/or its marketing practices? Either that or they only get excited for pictures of waxed bombers with cartoon character labels all lined up on a kitchen counter?
     
  14. Handle

    Handle Initiate (0) Mar 16, 2009 North Carolina

    At the end of the day, the video either speaks to you or it doesn't. I enjoyed it but understand if people want to hear more about the beer (the new website is a nice resource for this, by the way).
     
  15. Sam_Frank

    Sam_Frank Initiate (0) Nov 29, 2012 California

    got to see this last week at Beer Camp (did i mention i went to beer camp?!?! sorry excited)

    Mercury Rev and Sierra Nevada? video gave me chills first time i saw it
     
  16. Lordquackingstic

    Lordquackingstic Disciple (339) Jun 14, 2011 New York
    Trader

    Sort of reminds me of the Deschutes Landmarks video.
     
  17. gshak

    gshak Zealot (557) Feb 20, 2011 Texas

     
  18. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    ...except that girl was beautiful.
     
  19. gshak

    gshak Zealot (557) Feb 20, 2011 Texas

    Couldn't find it - would you mind sharing the link pls? Thanks!
     
  20. FEUO

    FEUO Initiate (0) Jul 24, 2012 Canada (ON)

    Enjoyed the video. I get what they were going for.
    They aren't pitching their product necessarily, they are pitching a lifestyle and a spirit.
    It doesn't exactly grab me as I have never been to the mountains, or caught a fish in my mouth.
    Maye one day....
     
  21. airforbes1

    airforbes1 Initiate (0) Oct 27, 2010 California

    That's YouTube user jjdaven/Joe D. I've always enjoyed his enthusiasm and I think it'd be fun to have a beer with him.
     
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  22. Lordquackingstic

    Lordquackingstic Disciple (339) Jun 14, 2011 New York
    Trader

    So true. Maybe if SN put some tasteful side boob in this video it would get more attention.
     
  23. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    Did they zoom in on what spices he picked up?
     
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  24. mychalg9

    mychalg9 Champion (835) Apr 8, 2010 Illinois

    Great video
     
  25. brewbetter

    brewbetter Initiate (0) Jun 2, 2012 Nauru

    I like Sierra Nevada. I did not like that video. It was not good marketing. Stone is good marketing. Greg Koch is good marketing.
     
  26. Brunite

    Brunite Initiate (0) Sep 21, 2009 Illinois

    And you can't go wrong with a little George Thorogood music as your background tune!
     
  27. KickbacksSteve

    KickbacksSteve Initiate (0) Jan 31, 2009 Florida

    The video is beautiful and it perfectly captured the culture and essence of Sierra Nevada. Craft beer is about so much more than what is in the bottle and if this video doesn't make that point clear, i don't know what does. Oh yeah, it also helps that what IS in the bottle is almost always freaking delicious.
     
  28. herrburgess

    herrburgess Meyvn (1,152) Nov 4, 2009 South Carolina

    So live-streaming yourself and other beer geek elite online while you're being served a vertical of beers practically unobtainable by all but a select few like-minded, obsessive beer collectors, and then proclaiming it to be "one of the most ambitious projects in the history of brewing" is better marketing? Got it. Happy 12/12/12!
     
  29. MLucky

    MLucky Initiate (0) Jul 31, 2010 California

    I love just about everything about SN, but this came off as pretty fluffy to me. About halfway through they quit talking about the company and its beer and just go to a series of shots of people jumping into creeks and hiking in the mountains and whatnot. It could have been better, I think, if they had told more of the company's story, and in particular gave some info on why its beers were so different from (almost) everything else on the market when they came out, and how SN has been one of the prime movers in the revolution in beer culture in the US.

    But whatever. They make great beer, and they do business the way it should be done--ie, they're on the forefront in sustainability, they pay generous employee benefits, they're fanatical about quality control, and the keep prices down. So who really cares about their video?
     
  30. MLucky

    MLucky Initiate (0) Jul 31, 2010 California

    Stone is genius marketing. The whole 'Enjoy By' thing was a brilliant example of how to create a social media buzz about your product. It's hard these days to differentiate your product in a crowded market place, and Stone came up with a way to get us all talking about this particular IPA, and driving all over the place looking for it, and feeling like to try--when there are so many truly awesome IPAs easily available just about everywhere you look! Enjoy By was good, but it wasn't any better than say, Simtra, or Denogginizer, or some others that are pretty easily found around here. (IMO, of course. Don't want to hijack this thread for yet another "this IPA is better than that" discussion.) But for a week or so, Enjoy By was all anybody wanted to drink. That's genius marketing.
     
  31. steveh

    steveh Poo-Bah (3,376) Oct 8, 2003 Illinois
    Society

    Of course, you know it's Aaron Rodgers Day in Wisconsin (No. 12), and from where does the inimitable Mr. Rodgers hail? Well, Chico, CA of course. :grinning:

    (wonder why he wasn't in that video?)
     
  32. Providence

    Providence Crusader (792) Feb 24, 2010 Rhode Island
    Trader

    People crapping on this video is exactly what makes me avoid beer geeks.

    People bitching about stock nature footage, it not being a good marketing tool, etc. What next, were the camera angles not quite right? Did the music not set the correct tone? Jesus Christ. Can we accept nothing at face value any longer?

    This dude and his partners have dumped 30 years of their life into one thing and that one thing is damn good. Sierra Nevada Brewing Co. If there were more folks like the Sierra Nevada folks in this world I think we'd be doing pretty damn good.
     
  33. ChanChan

    ChanChan Initiate (0) Dec 12, 2009 California

    Whats memorable and distinctive to me is the fact that I live in California and can't seem to find a Damn Narwhal anywhere!!! Not because they've run out but because they haven't distributed this to most of Central California!! Other states are flooded with this and Sierra Nevada can't seem to provide this for many of its local markets!! :angry:
     
  34. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado


    Took the words right out of my mouth [or right off my keyboard].
     
  35. Providence

    Providence Crusader (792) Feb 24, 2010 Rhode Island
    Trader

    Exactly. Thank you!
     
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