Sierra Nevada Changes, Rumors & News (2022)

Discussion in 'Beer Talk' started by steveh, Jul 4, 2022.

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  1. rgordon

    rgordon Meyvn (1,320) Apr 26, 2012 North Carolina

    Size 12 fits differently on me left foot to right foot. Little foot big foot might be applicable pour moi.
     
  2. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    But that might cause confusion with their other "Big Little" brand:

    [​IMG]
     
  3. JoeSpartaNJ

    JoeSpartaNJ Initiate (72) Feb 5, 2008 New Jersey

    I'm not a fan of this new branding at all.

    It's about as inspiring as Anchor Steam's
     
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  4. steveh

    steveh Poo-Bah (3,684) Oct 8, 2003 Illinois
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    Never worked at one, have you? :grin:

    But I was thinking of the combination of high ABV alcohol and roller coasters -- seen a few accidents at the Oktoberfest. :wink:
     
  5. rgordon

    rgordon Meyvn (1,320) Apr 26, 2012 North Carolina

    No, I haven't and I avoided those places like the plague. I did go to Glen Echo Park outside of D.C. as a child and rode a big ol' wooden and rickety rollercoaster that scared the bejesus out of me. From then on I specialized in bumper cars. I'm more of a terrestrian. I think the dads had flasks of whiskey. I would suspect that beer lists at modern amusement parks might closely resemble airport selections.
     
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  6. ESHBG

    ESHBG Devotee (453) Jul 30, 2011 Pennsylvania

    A small part of me thinks that the Little Things is around so that the brand can split off one day or be a sub-brand.

    I was thinking this also, especially with the color scheme...or it's Nooner.
     
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  7. Genuine

    Genuine Devotee (478) May 7, 2009 Connecticut

    I was a huge fan of their Sierraveza, I looked for it all I could. If they do come out with this, I'll be super excited about it.
     
  8. deanzaZZR

    deanzaZZR Aspirant (244) Jan 8, 2015 California

    This strategy worked for Firestone Walker and their 805 brand.
     
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  9. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (2,194) Mar 12, 2013 California
    Society Trader

    It could be from the same ad firm
     
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  10. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    It is already a sub-brand. This marketing crap has gone on for several years in the beer industry.

    My guess is that AB started it with there slew of Bud Light branded stuff. A decade ago Bud Light meant a light beer but now it 'means' all sorts of stuff:
    • Bud Light Chelada
    • Bud Light Seltzers (including Hard Soda)
    • Bud Light Peels
    • Bud Light Next
    • etc.
    Perhaps there will be a product labeled Bud Light What Will We Think of Next?

    There is even a separate web site for Bud Lite:

    https://www.budlight.com/

    For some reason I am reminded of a spoof commercial from Saturday Night Live about the next generation of razor blades (triple blade) where they concluded with "Because you’ll believe anything".

    Cheers!

    P.S. Another example of brewery sub-brands: Voodoo Ranger.
     
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  11. tolar111

    tolar111 Meyvn (1,133) Aug 17, 2008 New York
    Society Trader

    Personally, I think the Voodoo Ranger sub brand was a stroke of genius
     
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  12. Giantspace

    Giantspace Meyvn (1,050) Dec 22, 2011 Pennsylvania

    Then there is the Arrogant line that is similar to a sub brand but maybe trying to look like a different brewery.

    I guess if these things sell beer it will continue to happen. The Voo Doo branding seems to be quite popular and what I see the most of everywhere and it’s also touted as “very good beer” in eateries and places “shout” that they have Voo Doo on tap or in store, lots of stacked case space as well. I do not like any that I have had. Part of the success has to be the price as well.


    Enjoy
     
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  13. Giantspace

    Giantspace Meyvn (1,050) Dec 22, 2011 Pennsylvania

    Are there more than 1or 2 beers in the 805? Are you thinking of Mind Haze?

    Enjoy
     
  14. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    I suspect that the business people at New Belgium agree with you:

    “New Belgium now has five Voodoo Ranger SKUs on IRI’s list of the top-30 best-selling craft beers, including Voodoo Ranger Juicy Haze IPA which is up 105%. Collectively, they have racked up more than $52.6 million in sales through the first three months of the year.”

    I think “the year” above is 2021

    https://www.forbes.com/sites/chrisf...ipa-fruit-smash-hard-seltzer/?sh=224863275967

    Cheers!

    P.S. Have you seen the New Belgium Fruit Smash Hard Seltzers yet?
     
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  15. tolar111

    tolar111 Meyvn (1,133) Aug 17, 2008 New York
    Society Trader

    No, haven’t looked either. Seems like they’re late to the game on that
     
  16. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    I was thinking the exact same thing.

    Oh well, the Voodoo beers seem to be selling well (at least as of first quarter 2021).
    Cheers!
     
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  17. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (2,194) Mar 12, 2013 California
    Society Trader

    Yeah I suspect a lot of brewery owners agree with you. SN is obviously trying to steer the success of hlt into something similar
     
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  18. JoeSpartaNJ

    JoeSpartaNJ Initiate (72) Feb 5, 2008 New Jersey

    That thought did cross my mind
     
  19. steveh

    steveh Poo-Bah (3,684) Oct 8, 2003 Illinois
    Society

    Different ABV.

    Different from Nooner, too.
     
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  20. DarkDragon999

    DarkDragon999 Aspirant (275) Feb 13, 2013 Rhode Island

    Also, Harpoon and their UFO brand.
     
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  21. ESHBG

    ESHBG Devotee (453) Jul 30, 2011 Pennsylvania

    I don't think it's quite there yet with only two regular shelf beers and two others you can only get in mixed packs with the two shelf beers. And it's not being pushed too hard by them just yet and you don't have the ambiguity you do like NB does with the Voodoo line, which many casual consumers may not even realize those are even NB beers.

    It does seem to be on its way, though.
     
  22. Bitterbill

    Bitterbill Poo-Bah (8,354) Sep 14, 2002 Wyoming
    Society

    Yeah, like New Belgium's Voodoo Ranger line. Whatever works.
     
  23. jesskidden

    jesskidden Poo-Bah (2,543) Aug 10, 2005 New Jersey
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    Graph from Good Beer Hunting's twitter account, using IRI data:
    [​IMG]
     
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  24. jesskidden

    jesskidden Poo-Bah (2,543) Aug 10, 2005 New Jersey
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  25. tolar111

    tolar111 Meyvn (1,133) Aug 17, 2008 New York
    Society Trader

    Wow, everything I've read about Sierra Nevada (on Beer Advocate) indicates that the
    company is driving itself into a ditch. Though a few pages back @BillManley stated that
    This post certainly supports that concept
     
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  26. purephase

    purephase Initiate (174) Feb 23, 2008 Connecticut
    Trader

    Looks like Powder Day is back on tap at Chico, so I'm guessing it retains its spot as the next seasonal release.
     
  27. medb

    medb Initiate (81) Aug 27, 2013 California

  28. AZgman

    AZgman Devotee (467) Dec 22, 2011 Arizona
    Society Trader

    Well, I am pretty sure I am in the minority but I think the whole VR thing is stupid. I occasionally drink them because I like them, but not because of the stupid character on the label.
     
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  29. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    Well, the beer in the package is the important thing IMO.
    I am going to go out on a limb here and guess that the 'artwork' on Flying Dog labels is not your cup of tea. :wink:

    Cheers!
     
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  30. medb

    medb Initiate (81) Aug 27, 2013 California

    I agree the Voodoo character is a bit of a Poochy, but I always found the older New Belgium lables very unappealing. To me they looked like something done via Microsoft Word Art.
     
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  31. steveh

    steveh Poo-Bah (3,684) Oct 8, 2003 Illinois
    Society

  32. medb

    medb Initiate (81) Aug 27, 2013 California

    It's actually those ones, just something about them that I found off putting.
     
  33. deanzaZZR

    deanzaZZR Aspirant (244) Jan 8, 2015 California

    Ah, this explains the disappearance of 6 packs of Torpedo in grocery stores. :cry:
     
  34. steveh

    steveh Poo-Bah (3,684) Oct 8, 2003 Illinois
    Society

    So many worse out there.
     
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  35. Mybeer1976

    Mybeer1976 Initiate (12) Feb 22, 2014 Arizona

    my assessment is Voodoo Ranger hit a WOKE sweet spot.

    Voodoo ; magic, mystical, unknown
    Ranger ; trustworthy, environmentally conscious

    Skeleton: no gender, non human,

    but at the end of the day its character graphics were a stolen concept, graphic from 1980’s Powell peralta and Kevin Harris, called the Skate Mountie.

    https://powell-peralta.com/powell-peralta-kevin-harris-mountie-skateboard-deck-8-x-31-25

    https://skeletonmountie.com/products/powell-peralta-mountie-freestyle-shape
     
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  36. Giantspace

    Giantspace Meyvn (1,050) Dec 22, 2011 Pennsylvania

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  37. KentT

    KentT Aspirant (252) Oct 15, 2008 Tennessee

    Main time I see Torpedo is in pint cans, sometimes in gas stations.
     
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  38. bring

    bring Initiate (87) Aug 17, 2005 Greenland
    Trader

    Grabbed some Bigfoot 2023 today. Love it fresh. Coming soon to a store near you (perhaps).
     
  39. JackHorzempa

    JackHorzempa Poo-Bah (5,821) Dec 15, 2005 Pennsylvania
    Society

    Well, if it has arrived in Greenland there better be some at my local beer retailers!!

    Cheers!
     
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