Sierra Nevada Chico Brewery Closed due to CampFire

Discussion in 'Beer News & Releases' started by Riff, Nov 9, 2018.

  1. Riff

    Riff Crusader (748) May 12, 2016 Virginia

    Copied from the Sierra Nevada Facebook page:

    IMPORTANT ANNOUNCEMENT: Due to the #CampFire, the Chico brewery is closed until further notice.

    Our brewery is close to the fire and safety is our first priority. As such, the Chico brewery will be closed until further notice. Please do not come to the Chico brewery.

    Many of you have so generously reached out about fundraising efforts and asking how you can help. At this point, we are entirely focused on making sure people are safe, but will follow up with more information shortly. Many of our employees are currently affected by this fire and we may be slower than usual to respond to messages. Thank you so much for all of your support. We are so grateful for the wonderful community we call home.
    rgordon, Bitterbill, zid and 5 others like this.
  2. Harrison8

    Harrison8 Poo-Bah (2,880) Dec 6, 2015 Missouri
    Premium Trader

    Yikes. Hopefully crews can get this fire contained and minimize the impact on human life, even if beer isn't in the equation.

    I saw the aftermath of the 2013 rim fire, and the last plumes of smoke from the Ferguson fire this year. Harrowing stuff. Godspeed to all the men and women out there working on containing the current fires.
  3. steveh

    steveh Poo-Bah (2,103) Oct 8, 2003 Illinois

    I saw the news reporting the fire was close to Chico -- sending out all my positive vibes to the good folks.
  4. Jaycase

    Jaycase Meyvn (1,213) Jan 13, 2007 Illinois

    Scary stuff. From their social media.

  5. KindaFondaGoozah

    KindaFondaGoozah Aspirant (234) Jan 1, 2013 Wisconsin

    We drove too close to a big one after visiting Sierra Nevada a few years ago, in the Donner Pass/Tahoe area. Living with close calls like that must be harrowing. The picture above really lends some perspective. Be safe and celebrate surviving by building a better future.
  6. Highstick69

    Highstick69 Initiate (25) Nov 11, 2018 California

    Toured that facility again last month. I live an hour south and it feels like the smoke is choking us out here. Can’t imagine what it’s like for the people that have been impacted directly. Many prayers for those affected.
  7. Riff

    Riff Crusader (748) May 12, 2016 Virginia

    Update on Facebook:

    To our friends in the community: We are reopening our Pub starting at 5pm tonight with a limited menu. This week, we will offer free meals to first responders and anyone who has been displaced by the #CampFire. We will also have some clothing items in our tour lobby available to anyone in need while our inventory lasts. We are in this with you and we’ll get through it together.
  8. AWA

    AWA Aspirant (217) Jul 22, 2014 California

    We're getting heavy smoke down in Santa Cruz. It's brutal both North and South
    beertunes and Bitterbill like this.
  9. Riff

    Riff Crusader (748) May 12, 2016 Virginia

    Sierra Nevada, and a number of other breweries across the US, will be brewing a beer to raise funds to help victims of the fire. Here's the post:

    Many of you have asked if we will be brewing a fundraiser beer to support Camp Fire relief efforts. The answer is a resounding “yes.”

    We are proud to announce that we'll be brewing Resilience Butte County Proud IPA and donating 100 percent of sales to Camp Fire relief. In addition, we are also asking every brewery in America to brew Resilience and do the same.

    I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27. We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.

    We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.

    Thank you to each and every one of you for your support. We're right here with you and we’ll get through this together.

    - Ken
  10. Riff

    Riff Crusader (748) May 12, 2016 Virginia

  11. NeroFiddled

    NeroFiddled Poo-Bah (10,332) Jul 8, 2002 Pennsylvania
    Premium Trader

    Wow, that is a really impressive list of brewers. I'll certainly look forward to buying some Resilience at as many places as I can find. Also, I'm glad that Sierra Nevada came out unscathed, as did many breweries with our recent hurricanes. If anyone still doesn't believe in climate change hopefully these fires will at least have them leaning towards believing.
  12. Giantspace

    Giantspace Defender (672) Dec 22, 2011 Pennsylvania

    Like to try a few different brewery cans of this.

    My issue is I bet around here the retail gets jacked up really high.

    Maybe the wholesalers can get this out ASAP , not overcharge and the retail can price at cost +$1 to push it all out fast.

  13. EvenMoreJesus

    EvenMoreJesus Champion (864) Jun 8, 2017 Pennsylvania
    Premium Trader

    That's a LOT of breweries. :astonished:
  14. NeroFiddled

    NeroFiddled Poo-Bah (10,332) Jul 8, 2002 Pennsylvania
    Premium Trader

    Why should it cost more to push it out fast? Or are you implying that the retailer will also help in selling it? Doubtful. Regardless, wholesalers and retailers price based on percentages. Even if the beer was $16 a case the initial distributor is probably taking close to 20% (now $19.20) and then the retailer is taking another 20 to 40% (bringing it to @ $25). $1 a case would be insane. $1 a can of bottle would be even more insane. Just pointing out the way it works.
    #14 NeroFiddled, Nov 23, 2018
    Last edited: Nov 23, 2018
    beertunes likes this.
  15. Giantspace

    Giantspace Defender (672) Dec 22, 2011 Pennsylvania

    $1 a six pack to get it out fresh and “do the right thing” by not profiteering off all the other “free” work being done.

    This will guarantee cost me $40+ a case and $12+ a six pack. I get all the donation is done before I buy it and even if no one buys it there is still a full donation.

    Just would like to see the wholesale and retail get on board once. I doubt that selling through 100 cases at plus a few $ over cost will hurt any retailer and will show good will.

    Doubt it happens but you never know.

  16. Zorro

    Zorro Poo-Bah (4,339) Dec 25, 2003 California

    The place is basically the "Willy Wonka Chocolate Factory" of beer. I will pray for them.
  17. hopfenunmaltz

    hopfenunmaltz Meyvn (1,385) Jun 8, 2005 Michigan

    They have been doing good work. When the taproom opened with a limited menu, the responders could come in and eat free. If someone from Paradise needed some clothes they could stop in the gift shop, and I saw $200,000 worth was passed out to them. On Thanksgiving they were serving, along with folks from Russian River.

    I bought a 6 of SNPA yesterday, well, because.
  18. LakesideBrewing

    LakesideBrewing Initiate (92) Dec 1, 2013 Massachusetts

    I’ve been drinking their beers since the early 90’s and respect them more and more over the years. As the new breweries come in and out of fashion with turbid, lactose, whateverthefuck beers, these guys concentrate on quality and helping others. Buying a shit ton this Holiday Season!
  19. rgordon

    rgordon Champion (858) Apr 26, 2012 North Carolina

    Whateverthefuck IPA. Dang, that's some gooood shit!
  20. Jaycase

    Jaycase Meyvn (1,213) Jan 13, 2007 Illinois

    SN started brewing their Resilience IPA today. They mentioned hoping to have kegs and 12oz cans to the nationwide market by the first of the year.

    Here's an updated list of participating breweries (over 1000!). This has them sorted by state too.
  21. SunDevilBeer

    SunDevilBeer Defender (604) May 9, 2003 Massachusetts

    My last several purchases of beer have been 2 cases of Celebration, 2 sixers of Hazy Little Thing, 1sixer of Torpedo & just 2 days ago the Snowpack 12. Bravo Sierra Nevada for being one of my all time favorite breweries & for doing things right.