Sierra Nevada Releases Seasonal Oktoberfest Beer

Discussion in 'Beer News & Releases' started by Todd, Jul 26, 2021.

  1. bret27

    bret27 Poo-Bah (1,985) Mar 10, 2009 California
    Society Trader

    Hmmm. Arguably worse :joy:
     
  2. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    Is there another plan on the board? The last one didn't work out so well. :wink:

    "Wadda we gonna do *today* Brain?"
    "Same as every day, Pinky..."
     
    #322 steveh, Sep 28, 2021
    Last edited: Sep 28, 2021
  3. jesskidden

    jesskidden Poo-Bah (2,366) Aug 10, 2005 New Jersey
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    Oops.

    Well, maybe "reinvent German beer culture but this time we're gonna do it from San Diego"?:grin:
     
  4. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
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    Here's some interesting information:

    Earlier in this thread I noted that this year's Oktoberfest is the lowest rated version since the year they first started brewing one each fall (2015). That is no longer the case, it is now the second lowest rated, but still the lowest rated amber Oktoberfest from them.

    Also interesting is that the number of reviews has dropped each year, with a significant drop these past two years. It appears the lack of a collaboration has really affected the interest in this fall seasonal on this site. Although a part of that also appears to be a function of less reviewing in general.

    2015: 4.08 rating/856 reviews

    2016: 4 rating/637 reviews

    2017: 3.97 rating/576 reviews

    2018: 4.07 rating/553 reviews

    2019: 3.91 rating/447 reviews

    2020: 3.83 rating/182 reviews

    2021: 3.89 rating/148 reviews
     
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  5. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,938) Mar 12, 2013 California
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    Oh I'm sure stone doesn't think they failed, the Germans failed to understand, and now stones Scottish partners are carrying it forward
     
  6. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,938) Mar 12, 2013 California
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    The shift away from the collaboration definitely decreased my curiosity about this year's batch. Ill probably grab some soon ish but I've passed it up a few times.

    I also wonder if there isn't an impact from their general brand image shifting away from their historical place as a source for a fairly wide set of styles to a brand that is most heavily represented by hazy ipas. How many of their long time customers have moved on and how many of their new customers have any interest in an Oktoberfest?
     
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  7. JackHorzempa

    JackHorzempa Poo-Bah (5,301) Dec 15, 2005 Pennsylvania
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    On a related note below is something I posted earlier today in another thread:

    "It will be quite interesting to see how Sierra Nevada Brewing ‘evolves’ once Ken Grossman Sr. transitions from semi-retirement to being fully retired. At the moment it appears that the CEO of Sierra Nevada Brewing Company (Jeff White) is calling the shots as regards business strategy whereby hoppy beers (e.g., Juicy/Hazy IPAs) very much dominate the year-round portfolio of products. I have read where some folks have opined that Ken Grossman Jr. will eventually take over Sierra Nevada Brewing Company. It will be interesting to see if this actually transpires and if indeed Ken Grossman Jr. is in charge whether he will just further continue in making SN an IPA business.

    FWIW I was a fan of the ‘old’ Sierra Nevada Brewing Company where they produced a broader range of products but…"

    Cheers!
     
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  8. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    An ambitious but impracticable goal.
     
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  9. jesskidden

    jesskidden Poo-Bah (2,366) Aug 10, 2005 New Jersey
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    I don't believe there is a "Ken Grossman, Jr."
     
  10. JackHorzempa

    JackHorzempa Poo-Bah (5,301) Dec 15, 2005 Pennsylvania
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    Yup, should have listed Brian Grossman.

    Cheers!
     
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  11. Singlefinpin

    Singlefinpin Meyvn (1,494) Jul 17, 2018 North Carolina
    Trader

    I look forward to SN's Octoberfest and Celebration every year.
    Have I had better Marzens? Yes, it's still pretty damn good though.
    I wish they made beers like this year round.
    I'm on the second one right now.
    Cheers!
     
  12. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    Year round would suit me as well.
     
  13. Bitterbill

    Bitterbill Poo-Bah (7,956) Sep 14, 2002 Wyoming
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    Not being year round options makes them special to me. Shrugs.
     
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  14. purephase

    purephase Initiate (161) Feb 23, 2008 Connecticut
    Trader

    Which of the previous releases are you counting as amber Oktoberfests? It seems to me this year's is the most straight up amber one they've done, with all the predecessors either being pale or closer to the hybrid style of Oktoberfest you see from many American breweries compared to this one.
     
  15. Singlefinpin

    Singlefinpin Meyvn (1,494) Jul 17, 2018 North Carolina
    Trader

    I would have to go back and look.
    This one seems more like a classic Marzen than any other they've come out with.
    I went in to my local Tap Room last night and they had six Marzens on tap for last week's Octoberfest, nice! Gotta love it when that happens.
    Cheers!
     
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  16. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
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    I was just referring to how they’re listed on Beer Advocate.

    But from memory I think I recall only the Mahr’s collab being the pale version.
     
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  17. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    I've got the majority of them listed as deep or dark gold in my reviews -- nothing like Spaten or Paulaner. Only the Mahr's collab do I describe directly as "Wiesn" like.
     
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  18. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
    Society

    Lighting can affect things, but here’s some photos I have.

    2015:

    [​IMG]

    2016 (two different shots):

    [​IMG]
    [​IMG]
     
  19. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
    Society

    2018 (two different shots):

    [​IMG]
    [​IMG]

    2019:

    [​IMG]
     
  20. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
    Society

    That's what I call dark gold.

    This is what I call copper-amber.
    [​IMG]

    Or, from some years ago, but in a similar volume:
    [​IMG]
     
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  21. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
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    For shits and giggles I decided to do something similar with the Untappd ratings. The ratings are pretty tight all around, but the NUMBER of ratings is telling. Same trend, dropped each year with a marked drop from 2019 to 2020.

    Maybe this is why they're not doing as many lagers, nobody is drinking theirs...

    2015: 3.72 (49,094)

    2016: 3.7 (49,006)

    2017: 3.71 (38,895)

    2018: 3.76 (36,503)

    2019: 3.77 (33,798)

    2020: 3.68 (18,496)

    2021: 3.78 (11,630)
     
  22. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    Isn't that what @SierraTerence stated a few months back with the dropping of Summerfest?
     
  23. Bitterbill

    Bitterbill Poo-Bah (7,956) Sep 14, 2002 Wyoming
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    Stupid people.
     
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  24. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    I like feeling special every day.
     
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  25. chimneyjim

    chimneyjim Initiate (67) Jun 23, 2004 Oregon

    I complained earlier in this thread about the limited availability of SN Oktoberfest in my area. Only one retailer ever had it. I was able to get a six and thought it was decent but not up to the level of the previous collaborations. Now one of the grocery stores has the summer seasonal (Summer Break) on the shelves! Let's not go backwards, bring on the Celebration already!
     
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  26. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    Is it on sale, at least?
     
  27. chimneyjim

    chimneyjim Initiate (67) Jun 23, 2004 Oregon

    No. Just occupying the SN seasonal slot.
     
  28. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    :confused: I'd research that distributor and make a phone call.

    Did you ask the retailer about it? You're right, it ain't summer no more.
     
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  29. chimneyjim

    chimneyjim Initiate (67) Jun 23, 2004 Oregon

    I called Columbia Distributing. The customer service person contended that Oktoberfest beers from all breweries have been hard to get this year and unapologetically added, "They probably backfilled with the previous seasonal."
     
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  30. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
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    I mean, if it was at least Summerfest this would be a bonus...
     
  31. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    Sort'a crazy that there was so much left over. Telling?
     
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  32. deanzaZZR

    deanzaZZR Initiate (199) Jan 8, 2015 California

    I thought it was a better than average attempt at a session IPA, but nothing to warrant a second purchase.
     
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  33. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    Same here.
     
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  34. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
    Society

    Oh my. Bought two singles to revisit this. Canned 7/7/21.

    This has aged terribly. Well not terribly, but it’s almost syrupy sweet. Little to no hop presence. Kind of odd for a 3 month old Sierra Nevada, any style.

    Reminds me of an older Sam Adams Oktoberfest or Boston Lager.
     
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  35. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    That also crossed my mind.
     
  36. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    That or they were pushing old stock.
     
  37. Squire

    Squire Poo-Bah (2,678) Jul 16, 2015 Mississippi
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    I found it at one place locally and now they're out.
     
  38. steveh

    steveh Poo-Bah (3,244) Oct 8, 2003 Illinois
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    I have 2 left that I was gonna lay down for a year... maybe not.
     
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  39. AlcahueteJ

    AlcahueteJ Poo-Bah (1,831) Dec 4, 2004 Massachusetts
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    I’m going to have the other can today at a pig roast.

    I kinda liked it before. Had it early September. It was just a very drinkable beer that I didn’t have to put much thought into. No way near the level of my beloved Spaten, Paulaner, and H-P, but decent enough.

    Decent enough for me to want to revisit it.
     
    steveh likes this.
  40. SierraTerence

    SierraTerence Initiate (173) Mar 14, 2007 California

    Ruthless is shipping late next week within a variety pack that will only be sold in Club Stores. Case only purchase with with four different beers in 6-packs.

    Weekend Pack

    [​IMG]
     
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