Sierra Nevada Resilience IPA / Camp Fire Relief Fund

Discussion in 'Beer Talk' started by riegler, Nov 17, 2018.

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  1. riegler

    riegler Initiate (79) Apr 30, 2015 Iowa

    Incredibly generous move by SN and cool proposal for other breweries to help out too. From SN Facebook page...

    Many of you have asked if we will be brewing a fundraiser beer to support Camp Fire relief efforts. The answer is a resounding “yes.”

    We are proud to announce that we'll be brewing Resilience Butte County Proud IPA and donating 100 percent of sales to Camp Fire relief. In addition, we are also asking every brewery in America to brew Resilience and do the same.

    I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27. We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.

    We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.

    Thank you to each and every one of you for your support. We're right here with you and we’ll get through this together.

    - Ken
     
  2. raynmoon

    raynmoon Initiate (0) Aug 13, 2011 Colorado

    That's a bold move, Cotton. Let's hope it pays off for them.
     
  3. BBThunderbolt

    BBThunderbolt Poo-Bah (8,262) Sep 24, 2007 Kiribati
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    I've already FB'd this to my local breweries, and will follow up with in-person visits. Not telling y'all what to do, but am strongly suggesting.
     
  4. FatBoyGotSwagger

    FatBoyGotSwagger Poo-Bah (1,831) Apr 4, 2009 Pennsylvania
    Society

    I'll pick it up if I see it, catch a buzz and 100% charity why not.
     
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  5. ernh

    ernh Aspirant (209) Jun 10, 2012 California

    Incredibly noteworthy because it specifies all "sales" and not "proceeds", "profits", "$1 per pint", etc. That means if you go in and buy a $6 pint, $6 is going to the cause.

    I can't recall ever seeing ANY business give at this level. Typically businesses give a portion of the profit after covering their expenses (meaning they're making less money than they would have). In this case, either Sierra is LOSING money OR the malt and hop providers are LOSING money via their donations to brewers.

    You've never bought a more important beer in your life.
     
  6. surfcaster

    surfcaster Zealot (564) Apr 20, 2013 North Carolina
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  7. nc41

    nc41 Poo-Bah (2,736) Sep 25, 2008 North Carolina
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    The fires are just unbelievably, everyone should buy at least a 6.
     
  8. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    I try every thing SN brews anyway so I'll no doubt buy this. I'll also buy some from any local brewery that brews it.
     
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  9. B_Horne

    B_Horne Initiate (33) Jun 12, 2014 California

    As someone who lost their home in the fire I have been amazed by both businesses and citizens in the area (and across the country) for their amazing level of giving. Sierra Nevada has been top among them both in caring for their workers and the public at large. Just when you think they can’t get any better as a company they break through to a whole new level.
    I raise a glass to them (once I go buy a new beer glass, lol).
     
  10. BeastOfTheNortheast

    BeastOfTheNortheast Zealot (509) Dec 26, 2009 Pennsylvania
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    Great idea, indeed. I am assuming SN and the hop/malt providers are all losing money in this if you think of all of the resources included.
     
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  11. traction

    traction Devotee (466) Dec 4, 2010 Georgia
    Trader

    Good on SN and mad respect to any brewery who takes them up on the offer even if they only donate profit and not total sales. Sadly I question how far this will go outside SN; a brewery in the NE might be sympathetic those effects by the fire but not sympathetic enough to brew a beer towards it. This is a great thing even if it remains SN only though. I would buy this beer.[/quote][/quote]
     
  12. surfcaster

    surfcaster Zealot (564) Apr 20, 2013 North Carolina
    Trader

    I am so sorry for your loss of home and community.

    I hope folks on the site support SN and the efforts agencies like the Red Cross (with $$$$). While we are all in a spirit of Thanksgiving, we need to remember those who are just thankful to be alive, have lost so much and will be struggling to recover.
     
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  13. Riff

    Riff Champion (861) May 12, 2016 Virginia

    [/quote][/QUOTE]

    The thread on Facebook has a few breweries openly supporting it, like Hardywood, Fox Island, and Cedar Crest, which I saw on a quick scan of responses.
     
  14. traction

    traction Devotee (466) Dec 4, 2010 Georgia
    Trader

    That is awesome. I am glad!
     
  15. Gajo74

    Gajo74 Poo-Bah (2,790) Sep 14, 2014 New York
    Society Trader

    Classy move! Wouldn’t expect anything less from this eternally awesome brewery. Will definitely support.
     
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  16. Alefflicted

    Alefflicted Initiate (93) Dec 2, 2017 Minnesota

    This is truly an amazing and almost unbelievable thing they are doing. I support this 100%! Just when I thought I couldn't have any more respect for Sierra Nevada they prove me wrong.
     
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  17. BeastOfTheNortheast

    BeastOfTheNortheast Zealot (509) Dec 26, 2009 Pennsylvania
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  18. NYRunner

    NYRunner Initiate (72) Nov 5, 2018 New York

    What a nice idea: I'd definitely buy some if they sell it in NY.
     
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  19. JD_Hops

    JD_Hops Initiate (0) Nov 28, 2018 New York

    Really great cause
     
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  20. Harrison8

    Harrison8 Poo-Bah (4,219) Dec 6, 2015 Missouri
    Society Trader

    Visiting a local brewery tonight. I will suggest this.
     
  21. matthewp

    matthewp Aspirant (221) Feb 27, 2015 Massachusetts
    Trader

    [/quote][/QUOTE]
    Actually I've seen many breweries in MA post they are brewing this beer. From small to large breweries. Harpoon donated all their revenue from sales on Tuesday to the relief fund but I don't believe is brewing the beer. Wachussett and Night Shift off the top of my head are brewing the beer. Beyond this being a great thing to do its a great opportunity in the beer world to have the same recipe brewed by so many breweries. It will be cool to see how it turns out differently by each brewer.
     
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  22. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    Cheers to SN and everyone else not mentioned who has given to help out.... Hope to see this and other items pop to support the cause, also you can donate regardless so I hope folks help out.
    Cheers
     
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  23. TriggerFingers

    TriggerFingers Initiate (0) Apr 29, 2012 California

    I'll be on the lookout for that brew.

    On a related note, they've been doing a lot with the fire relief (which is fantastic).

    Here is what they did for Thanksgiving:

     
  24. FBarber

    FBarber Poo-Bah (4,577) Mar 5, 2016 Illinois
    Moderator Society Trader

    Once you are settled and able to get stuff - PM me, I'd like to send you a box with some beer and glasses from Chicago. Hopefully it can bring a bit of cheer with it.
     
  25. Livyatan1996

    Livyatan1996 Initiate (0) Sep 29, 2017 Missouri
    Deactivated

    bunch of local places here have joined in on this, they say it'll be coming around for sale in a few weeks. good on ya sn
     
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  26. Ranbot

    Ranbot Defender (650) Nov 27, 2006 Pennsylvania

    Here's a link to Sierra Nevada's Resilience webpage...
    https://www.sierranevada.com/resilience-butte-county-proud-ipa

    According to an update on 11/27 over 1,000 breweries across the US have joined SN to brew Resilience IPA. The participating breweries are listed on the page. If you live in the US and can't find this brewed somewhere near you I would be shocked.
     
  27. TomCat11

    TomCat11 Zealot (539) Jul 21, 2012 Virginia
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  28. LADEDA

    LADEDA Disciple (352) Jul 29, 2014 Florida
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    I have ordered 2 shirts ($15 each plus $10 S/H). I see Cigar City is one of the brewers, so I should be able to help out with that part as well. How terrifying to ponder losing everything.
     
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  29. TomCat11

    TomCat11 Zealot (539) Jul 21, 2012 Virginia
    Trader

    Looks to be $5/shirt shipping. I ordered 1 and it was $15 + $5 shipping to Virginia. Also seems the retail price included tax as well so another win. My final cost was $20
     
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  30. bdelucie

    bdelucie Initiate (0) Jul 25, 2011 New Jersey

    There is also a list available of participating brewers by state. I was a little disappointed that NJ wasn't represented more fully. However, to be fair, as someone pointed out above, Harpoon is not brewing, but donating to the relief fund in another way.
     
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  31. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Do you have a link to that list?
     
  32. TomCat11

    TomCat11 Zealot (539) Jul 21, 2012 Virginia
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  33. Brewday

    Brewday Initiate (152) Dec 25, 2015 New York

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  34. BeastOfTheNortheast

    BeastOfTheNortheast Zealot (509) Dec 26, 2009 Pennsylvania
    Trader

    Just saw a piece about this on our local news hear in Central PA. That's awesome!
     
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  35. wmeri

    wmeri Initiate (0) Jul 13, 2018 Maine

    A few local breweries are brewing it.
    I kinda want to go to each and see if they taste any different having been brewed on different equipment.
     
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  36. SierraTerence

    SierraTerence Initiate (166) Mar 14, 2007 California

    Tough to say right now. We are expecting about 70% will go to mostly western states. Check back as we get closer to release date (shipping ~12/17) and we start seeing buy-in from distributors. We are doing about 2,000 bbls in cans, so that still leaves a lot to those states.

    I spoke with Monk's Cafe and they will hosting a Sierra night, date still to be set.
     
  37. Ten_SeventySix_Brewhouse

    Ten_SeventySix_Brewhouse Initiate (146) Jul 20, 2016 Indiana

    Super cool of them to do this. I don’t often buy beer in 4/6 packs, but will definitely pick this up when I see it. Also will definitely hit up as many participating breweries in my area as possible upon release.
     
  38. WesMantooth

    WesMantooth Poo-Bah (3,110) Jan 8, 2014 Ohio
    Society Trader

    [/quote][/QUOTE]

    At least one here. Looks like I will be productivity drinking for once.

    [​IMG]
     
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  39. TomCat11

    TomCat11 Zealot (539) Jul 21, 2012 Virginia
    Trader

    [/QUOTE]

    At least one here. Looks like I will be productivity drinking for once.

    [​IMG][/QUOTE]
    Check out the GoogleDoc SN put out listing all the breweries involved. There are 48 from OH on there along with a lot from the NE that will be brewing for the cause. It may be a west coast relief effort but the response from breweries across the country has been overwhelming. Currently 1,163 breweries as of the last update yesterday. Even noticed a few international.

    Resilience Participating Breweries
     
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