Sierra Nevada Teams with Germany’s Bitburger Brewery on 2019 Oktoberfest Beer

Discussion in 'Beer News & Releases' started by Todd, May 8, 2019.

  1. hoppytobehere

    hoppytobehere Crusader (770) Aug 10, 2012 District of Columbia

    4 month old Bitburger cans at $6/4pack of half liter tallboys is all kinds of awesome. I buy it all the time.
     
  2. SierraTerence

    SierraTerence Initiate (154) Mar 14, 2007 California

    So with the change to the website, we just list all ingredients. Our internal database list everything in alphabetical order (and not by quantity or weights), therefore, our website team (one person) just copies that over not knowing what ingredients are in what quantities... We are looking at fixing this but for time being that's how it will work.

    Grist:
    61% Munich
    28% Pilsner
    11% C-60

    Hops:
    Bitter: Magnum
    Mid: Loral
    Whirlpool: Bitburger blend

    Hope this helps.
     
    Spikester, JimKal, meefmoff and 13 others like this.
  3. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    Guess I'm headed back to Trader Joe's later today. :grinning:
     
  4. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    Terence, I have homebrewed a number of batches of Oktoberfest and I would never have considered having a percentage of crystal malt greater than 10%. I typically used about 5% of either CaraMunich or CaraVienne.

    You tasted the pilot batch of this year's SN/Bitburger Oktoberfest. Was the 11% of C-60 notable in the flavor profile for your palate?

    Cheers!
     
  5. steveh

    steveh Poo-Bah (2,203) Oct 8, 2003 Illinois

    This is sounding interesting. Terence, can you tell us where the malt was sourced?
     
    TongoRad and deadwolfbones like this.
  6. Lesak87

    Lesak87 Initiate (57) Mar 26, 2015 New Jersey

    September 1 has become my designated “Welcome Fall” date over the last three years where I toast the new season with the latest Sierra Nevada Oktoberfest. I’m not looking to rush through the summer months, but this news has me that much more excited.

    This sounds like a great partnership and I’m sure it won’t disappoint. Last year’s collaboration was one of my favorites since they started this series.
     
  7. captaincoffee

    captaincoffee Meyvn (1,422) Jul 10, 2011 Virginia

    Seems like a big step down after teaming with Weihenstephaner.
     
  8. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    Rough homebrew recipe for this collab:

    [​IMG]

    Haven't considered mash temp/steps, boil length, etc.
     
    AlcahueteJ and RochefortChris like this.
  9. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    But Bitburger is a more ‘popular’ brewery:

    “…the brewery’s pilsner sells over 1 million U.S. barrels annually.”

    So…?

    Cheers!
     
    Tilley4 likes this.
  10. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    So, you are guessing that are using base malts from BESTMALZ vs. other malting company products?

    Cheers!
     
  11. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    No assumption, it's just what I use because I'm a cheap-ass. I'd expect they use Weyermann, but really no idea.
     
    AlcahueteJ, TongoRad and JackHorzempa like this.
  12. ecpho

    ecpho Aspirant (243) Mar 28, 2011 New York

    Why is that? I thought last year's collab was the only disappointing one of the bunch. Single 6 pack buy for me when I would buy a case or 2 of the other years.
     
    steveh likes this.
  13. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    Strong disagree on that one.
     
    Tilley4 likes this.
  14. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    FWIW at the places I shop BESTMALZ and Weyermann are comparably priced.
    I too do not have any idea. I was wondering if via your selection of BESTMALZ you have some 'inside' information here.

    Cheers!
     
    deadwolfbones likes this.
  15. FBarber

    FBarber Poo-Bah (2,750) Mar 5, 2016 Illinois
    Society Trader

    I thought he meant in terms of brewery reputation/perception as opposed to actual flavors.
     
  16. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    It's much cheaper at my HBS of choice, so I have a mental association with it being the cheap option. Didn't realize that might not be the case. :slight_smile:
     
  17. ecpho

    ecpho Aspirant (243) Mar 28, 2011 New York

    Isn't actual taste more important than the reputation of the actual collaborating breweries?
     
    AlcahueteJ, Tilley4, FBarber and 2 others like this.
  18. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    As regards Pilsner Malt:
    • BEST Pilsner: $1.77/lb
    • Weyermann Pilsner: $1.79/lb
    My last purchase of Pilsner Malt was a sack of Weyermann (I have about 5 lbs. left) but as I type this I can't recall the sack price I paid. Maybe 60 bucks for the 55 lb. bag?

    Cheers!
     
  19. SierraTerence

    SierraTerence Initiate (154) Mar 14, 2007 California

    Our current C-60 supply is Briess...

    It adds a nice touch of sweetness and some slight toffee, burn caramel notes.

    Those around Mills River can try it tomorrow 5/11 at Springtoberfest (free to public)... just so you know.

    13.9 Plato OG
    153.5 F
    Only CaCl2
    75-80 min boil
    50 F pitch and 52F fermentation temp
     
    66jzmstr, JimKal, AlcahueteJ and 10 others like this.
  20. FBarber

    FBarber Poo-Bah (2,750) Mar 5, 2016 Illinois
    Society Trader

    Do you think that a brewery's reputation plays no part in 1) how excited (some) people are for a beer is and 2) how much (some) people like it?
     
  21. TongoRad

    TongoRad Poo-Bah (2,610) Jun 3, 2004 New Jersey
    Society Trader

    I literally just made this kind of choice today when I saw the cans of Einbecker Brauherren Pils for the first time. I'm having one right now, and man, is it hitting the spot. The hops are lovely still (straw, spicy, touch of lime peel), and there's a fantastic touch of graham cracker sweetness to the malt. It's almost exactly if you toned their Mai-Ur Bock down a bit, as far as flavors go.

    I'd imagine that if these weren't 6 months old there'd be even more bite to it, but I'm quite fine with what I'm drinking right now.
     
    ESHBG, jeebeel, keithmurray and 6 others like this.
  22. DrumKid003

    DrumKid003 Aspirant (223) Aug 10, 2013 Oklahoma

    Did you forget about the Paulaner Oktoberfest Wiesn? Because that is a light, pale colored Festbier/Oktoberfest.
     
  23. drtth

    drtth Poo-Bah (3,847) Nov 25, 2007 Pennsylvania

    You'll enjoy this video. Especially if you start watching/listening at about Minute 6.

    Taste Illusion
     
  24. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    [​IMG]

    Pretty damn good.

    ...for four months old. :wink:
     
  25. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    Thanks so much for this info, Terrence!!
     
    FBarber likes this.
  26. FBarber

    FBarber Poo-Bah (2,750) Mar 5, 2016 Illinois
    Society Trader

    That is AMAZING. I was laughing so hard watching the wine tasting.
     
    SierraTerence, Tilley4 and drtth like this.
  27. zid

    zid Meyvn (1,280) Feb 15, 2010 New York
    Society Trader

    ... but might not be. I guess what you don't know won't hurt you. :wink: :slight_smile:

    Cheers Jack.
     
  28. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    The other advantage of draft beer is that it is stored cold at the Wholesale Distributor and my local beer bars store them cold as well.

    Cheers!
     
    FBarber, AlcahueteJ and zid like this.
  29. herrburgess

    herrburgess Meyvn (1,089) Nov 4, 2009 South Carolina
    Industry

    of course this isn't always the case (not that you are claiming it is). many many distributors and retailers fail to store kegs cold.
     
  30. Snowcrash000

    Snowcrash000 Meyvn (1,477) Oct 4, 2017 Germany
    Trader

    While this is quite funny/interesting, I would take it with a grain of salt. You have to keep in mind that there is a psychological element to this as well as a sensory one, meaning that there's a good chance that the wines didn't actually taste that different to these people and they simply lied about it because they didn't want to look like idiots who can't tell a cheap from an expensive wine.
     
    FBarber likes this.
  31. Alefflicted

    Alefflicted Initiate (80) Dec 2, 2017 Minnesota

    Ha! Your right, I forgot I was drinking last year's in late July. :beers:
     
    AlcahueteJ likes this.
  32. AlcahueteJ

    AlcahueteJ Savant (973) Dec 4, 2004 Massachusetts

    You don't have to worry abou rushing through summer. This comes out in July.

    No, that's crazy talk. If Sierra Nevada collaborated with Treehouse on an Oktoberfest it would be the greatest beer ever.

    Just picked up some Einbecker Maibock today, canned in February. Three months old, it'll probably be garbage. :wink:

    Except I think it's 6.3% ABV...not exactly "light" in the alcohol department.

    I always love the head and clarity on German brewed Pilsners. It's something many American brewed Pilsners don't have.

    As @zid said, what we don't know won't hurt us. :wink:
     
  33. keithmurray

    keithmurray Meyvn (1,305) Oct 7, 2009 Connecticut

    What was the price point on the Einbecker Pils?
     
  34. jeebeel

    jeebeel Initiate (171) Jun 17, 2003 Texas

    Canned Einbecker? Excellent, and thanks for the heads up. In search of the canned Maibock now...
     
  35. TongoRad

    TongoRad Poo-Bah (2,610) Jun 3, 2004 New Jersey
    Society Trader

    $12.99 for a sixer of 12oz. It's definitely better than the cheaper stuff like Radeberger, though.
     
    AlcahueteJ likes this.
  36. JackHorzempa

    JackHorzempa Poo-Bah (4,004) Dec 15, 2005 Pennsylvania
    Society

    How would you compare/contrast it with Bitburger?

    Cheers!
     
  37. TongoRad

    TongoRad Poo-Bah (2,610) Jun 3, 2004 New Jersey
    Society Trader

    I think it outclasses Bitburger, too.
     
  38. deadwolfbones

    deadwolfbones Initiate (102) Jun 21, 2014 Oregon

    Got this one too, since it was just $1 more per 4pk.

    [​IMG]

    It's a month or so older, but much crisper. Minerally finish, a little hoppier.
     
  39. SunDevilBeer

    SunDevilBeer Defender (623) May 9, 2003 Massachusetts

    Will be the least looked-forward to SN collab since it started, but let’s see how it sorts out. Could be great considering the combined brewing skill.

    As others have said this smells like more of a marketing collab since Bit is somewhat well-known in US. Speaking of, wonder if Bit’s sales staff is signed on for this for the next few years?
     
  40. FBarber

    FBarber Poo-Bah (2,750) Mar 5, 2016 Illinois
    Society Trader

    For sure. But its still funny watching them.