Release Sierra Nevada to collaborate with 12 breweries in 2014

Discussion in 'Beer News & Releases' started by BottleCaps80, Jul 16, 2013.

Thread Status:
Not open for further replies.
  1. BottleCaps80

    BottleCaps80 Defender (606) Jan 12, 2013 Iowa
    Beer Trader

    Chico, CA—July 15, 2013—Sierra Nevada Brewing Co. is celebrating the opening of its new Mills River, North Carolina, brewery by bringing revered craft brewers to North Carolina via a cross-country festival path in 2014. A dozen craft breweries across the U.S., both up-and-comers and noted names, will join Sierra Nevada in the creation of a variety 12-pack—one partner brewery per beer—to be released in summer 2014. A multi-weekend, west-to-east tour of regional festivals will culminate with the Mills River doors opening.

    “We want to highlight the success of craft beer, not just our own next step,” said Ken Grossman, Sierra Nevada’s founder. “Craft brewers are a close bunch, and we’ve all helped each other get to this point. This is a fun way to showcase even just a fraction of the talent that’s out there, and somehow 12 beers doesn’t feel like enough. If this weren’t already a logistical mammoth, we’d brew with even more of our great peers.”

    The specific travel path for festivals is a work in progress, but in spring 2014, these breweries will visit Chico to develop recipes and begin brewing:

    Allagash Brewing Company, Portland, ME
    Ballast Point Brewing Company, San Diego, CA
    Bell’s Brewery, Inc., Kalamazoo, MI
    Cigar City Brewing, LLC, Tampa, FL
    Firestone Walker Brewing Co., Paso Robles, CA
    New Glarus Brewing Company, New Glarus, WI
    Ninkasi Brewing Company, Eugene, OR
    Oskar Blues Brewing Company, Longmont, CO
    Russian River Brewing Company, Santa Rosa, CA
    Three Floyds Brewing, LLC, Munster, IN
    Victory Brewing Company, Downingtown, PA
    Local brewing community in Asheville, NC

    The collaboration will also champion advances in the industry and the greater craft beer communities surrounding the partner breweries.

    “We’ve long supported ingredients research, and we hope these beers see success that allows us to further help malt and hops evolve,” said Grossman. “We also aim to highlight the state brewers guilds our partners belong to. It’s a small but important nudge to keep our industry’s momentum strong.”

    The idea of collaborative brews is nothing new to Sierra Nevada. Its Beer Camp® program started in 2008 when a group of distributors wanted to visit Chico and learn how to brew beer. It evolved into a national consumer contest where winners from all over the country head to Chico for a two-day, hands-on brewing session. Sierra Nevada recently reached Beer Camp number 100.

    “There are no reins in Beer Camp,” said Grossman. “We typically bring a dozen folks in who don’t know a ton about beer and let them have at it. This time we‘ll be brewing 12 beers with as many pros. It has the potential to be epic.”

    About Sierra Nevada Brewing Co.
    Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at

    # # #
    draheim, Mersh, Duff27 and 25 others like this.
  2. musicman7070

    musicman7070 Disciple (357) Aug 26, 2012 New Jersey
    Beer Trader

    This makes me so giddy with excitement I can't even handle it! The part that sucks is waiting a whole year for this to come out!

    Gotta love the "local brewing community in Asheville, NC". Hopefully it'll be Wicked Weed Brewing cuz the stuff I've had from them so far has been great!
  3. PenningtonNY10

    PenningtonNY10 Initiate (189) Nov 20, 2009 Connecticut

    Wonder what the distribution of this will be like. Normal SN distro? Any thoughts?
  4. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    I very much enjoy giving my money to breweries that support the craft community in general and give back. Sierra Nevada has done this in a number of ways over the years. Collaborations are a great way to contribute to the craft seen. While ultimately all parties involved are in pursuit of a profit (it is a business after all), a tremendous amount of camaraderie and good faith is demonstrated in such partnerships. Such events are part of the reason why I was initially attracted to craft beer. Kudos to Sierra Nevada, yet again, and the breweries they are partnering with for supporting such a wonderful craft community. Furthermore, I can't wait to try the brews!! Having only had two brews from Cigar City and loving them both, I am particularly excited about that collaboration.
  5. gillagorilla

    gillagorilla Meyvn (1,250) Feb 27, 2013 Maryland
    Beer Trader

    I really hope this is through SN distribution. I would hate for it to be through the respective collaborator's distribution, since only 5 distribute to MD. The only reason I believe it might be that way is because of the last "local" collaborator. However, the tie-in and talk about Beer Camp gives me hopes that it will be along those lines.
    NateShady and wonothesane42 like this.
  6. gillagorilla

    gillagorilla Meyvn (1,250) Feb 27, 2013 Maryland
    Beer Trader

    Would you want them to be sold separately as 12 bombers throughout the year or in a sampler pack (1x12, compared to the traditional 4x3)? I would love to see a unique 12 pack sampler for once.
    keithmurray, vurt, jlenik and 2 others like this.
  7. BottleCaps80

    BottleCaps80 Defender (606) Jan 12, 2013 Iowa
    Beer Trader

    I'm really, really psyched to see what their collaboration with New Glarus ends up producing. Amazing for sure, as they all will be.
    BeerDazed and Geuzedad like this.
  8. Thedrizzle

    Thedrizzle Defender (657) Sep 10, 2012 Florida
    Beer Trader

    Duff27 and Schwantz like this.
  9. rrock44

    rrock44 Disciple (353) Oct 27, 2009 Washington

    Wow is right! Put me down for two 12-packs. I'm not greedy.
  10. drgarage

    drgarage Initiate (0) Aug 19, 2008 California

    It's a good enough list of collaborators that I'm good going for a 12-pack. Hope the best ones become semi-mainstays...
  11. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    Those are just new collabos, I'm pretty sure Boulevard Terra Incognita collaboration is still going to be brewed in Chico next year.
  12. Thads324

    Thads324 Initiate (0) Jan 21, 2010 Connecticut

    Sounds fantastic! Talk about getting together with friends over a beer huh?
    corby112 and Geuzedad like this.
  13. ncstateplaya

    ncstateplaya Initiate (0) Nov 8, 2008 North Carolina

    It wouldn't surprise me if it was the same distribution as the collab breweries. SN is available nearly everywhere, no way they produce a beer with Cigar City that hits that large of a market. IF it works out like that, I will definitely miss out on at least 6 of the 12. :slight_frown:
  14. bramsdell

    bramsdell Aspirant (278) May 27, 2011 North Carolina

    It says that the brewers will come to Chico to brew with SN. That means they will have access to SN's capacity and their distribution, I would assume.
    kerry4porters and Ranbot like this.
  15. skinsfan

    skinsfan Zealot (583) May 24, 2005 Maryland
    Beer Trader

    Hell yeah, really looking forward to this.
    creepinjeeper likes this.
  16. PG2G

    PG2G Zealot (501) Dec 26, 2011 California
    Beer Trader

    It is a variety pack so the only thing that really makes sense is SN's distro
    Ranbot, rdub68, rrryanc and 1 other person like this.
  17. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

  18. ncstateplaya

    ncstateplaya Initiate (0) Nov 8, 2008 North Carolina

    Damn, this is what I get for not reading the whole article and just skimming to see what breweries they are planning on teaming up with. IDIOT!!! :astonished:
    corby112 likes this.
  19. baconman91

    baconman91 Initiate (0) Dec 13, 2009 Ohio

    Sierra's my Fav Brewer right now & has been for the last few yrs. They really got it goin on there !
    Papa_Lafayette likes this.
  20. gunhaver

    gunhaver Initiate (0) May 27, 2007 Florida

    Ninkasi is pretty big out west. and i'd say CCB is "up and coming" to a lot of people
    rrryanc and Beerandraiderfan like this.
  21. chocosushi

    chocosushi Initiate (0) May 1, 2011 Oklahoma

    Hecks to the yes!
  22. Momar42

    Momar42 Initiate (0) Sep 19, 2010 Maryland

    Maybe I'm in the vast minority here but collaborations so often end up being a huge let down. I love SN and all the breweries they are planning to collaborate with in that list, but their collab with Boulevard (whom I also love) was extremely average at best. Here's to hoping for the best and keeping my fingers crossed.
    Geuzedad and beertunes like this.
  23. Dupage25

    Dupage25 Aspirant (283) Jul 4, 2013 Antarctica

    You know, the two best beers I've ever had from Sierra Nevada were collaborations (30th Anniversary XXX Jack and Ken's Black Barleywine and one of the Life & Limb's....the one with birch syrup). I never did pull the trigger on Brux but at least a few of these will likely be interesting. Will keep an eye out.

    Honestly, they should just replace Hoptimum with Jack and Ken's Black Barleywine. There, I said it. Particularly if it ages as well as people say it does (still sitting on a bottle). Bigfoot doubles as a DIPA when fresh and they make six other IPA's regardless, they can afford to let one go.
  24. leedorham

    leedorham Crusader (701) Apr 27, 2006 Washington

    So with these collabs, is there a general best practice as far as the proceeds go? Sometimes I wonder if one brewery is getting a better deal on the whole thing. I can't imagine an Allagash/SN collab being 50/50 right down the middle, or is it really that simple?
  25. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    How would anyone know... and is it any business of ours anyway? :wink:

    If it's not a sound business decision for brewery #2 to get involved with SN, then they shouldn't do it. I'm guessing they've all deemed it a good decision, and that's why they're all doing it.
  26. thebigredone

    thebigredone Champion (811) Dec 19, 2011 Wisconsin
    Beer Trader

    Happy to see the Midwest well represented with New Glarus, Bells, and Three Floyds. I'm incredibly curious to see what styles New Glarus and Bells choose to do. I think it's a safe bet to assume the Three Floyd's collab will more or less be an IPA, at least in taste if not in name.
    sacrelicio and steveh like this.
  27. steebo777

    steebo777 Zealot (511) Jun 30, 2009 Michigan

    Damn, this is killer news!!!
  28. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    When is Lagunitas and SweetWater coming out with their collaboration of 840? :confused:
  29. Dupage25

    Dupage25 Aspirant (283) Jul 4, 2013 Antarctica

    If the Three Floyds collab is an imperial Zombie Dust we may just have to get the shotguns and Molotov cocktails ready to defend ourselves from the hordes of beer zombies fanning out to every liquor store in the land.
  30. leedorham

    leedorham Crusader (701) Apr 27, 2006 Washington

    Well I don't need to know the specifics of any particular deal, I'm just kind of wondering how these things usually go down. I mean you gotta decide a bunch of things:

    - Recipe
    - Who is supplying which ingredients
    - Process
    - Which system to use (or both)
    - Distribution channels
    - Who gets the money and how much

    I'd just like to hear an insider's take on how this all gets figured out. (Paging SierraNevadaBill)
    DanE likes this.
  31. RozzieBoy

    RozzieBoy Disciple (311) Apr 4, 2013 Rhode Island

    "It has the potential to be epic.” Yes, indeed! Can't wait.
  32. Ri0

    Ri0 Poo-Bah (2,568) Jul 1, 2012 Wisconsin
    Beer Trader

    I thought that Permanent Funeral was basically an imperial ZD.
  33. Icarus

    Icarus Initiate (175) Oct 6, 2012 Minnesota

    Sounds great!

    Rock on Sierra Nevada! \m/
    Papa_Lafayette and TdLJg like this.
  34. vurt

    vurt Savant (942) Apr 11, 2004 Oregon
    Premium Member

    I was thinking the same thing. But while all of those names are well known by beer geeks, maybe some of those brands (Cigar City, Ninkasi, even Russian River?) are not as well known outside the craft beer community.
  35. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    I would guess that since they're all descending on Chico (that sounds dirty :confused: ), that Sierra Nevada will handle distribution... especially since it will be brewed in Chico.

    I'd also venture that the revenues will be split 50/50, but a fee will be paid by the other breweries to SN to cover costs of SN's employees, utility bill, production equipment (if they weren't brewing the collaboration beer, they'd be brewing their own), etc.

    That "fee" is the unknown. If that fee is more than a particular brewery's cost to brew X amount of their own sweet nectar, then I would guess that they would pass. For instance, if the fee is $200/barrel, and Brewery Z can make beer for $125 a barrel, then I'd guess they'd pass, unless the collab beer was selling for more than 2x the price of Brewery Z's main beer.

    Also, don't forget that many of these breweries aren't licensed to do business in California. Given that, the beer would have to be licensed and distributed by SN, and the way to handle the collaboration would be through a fee arrangement.

    Sierra Nevada - If you're watching, and you're willing to pay relocation costs, and you're looking for a CPA (tax specialist), I'm available. Will work for beer. :astonished:
    Dupage25 likes this.
  36. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    I'd bet outside the craft beer community, almost none of them are known, except to locals to that brewery - and even that isn't a certainty. There's a ton of people I work with, or see at the gym, that never heard of Cigar City (and we all live in the Tampa Bay Area). :grimacing:
  37. kell50

    kell50 Meyvn (1,126) Jul 25, 2007 North Carolina

    It'll probably cost $75.00 for the 12 pack. :wink:

    (Probably worth every penny too)
  38. Dupage25

    Dupage25 Aspirant (283) Jul 4, 2013 Antarctica

    After being raised by two CPA's and then coming to D.C. to see an army of lobbyists start defending the amended code of 1986 before anyone in Congress actually started rewriting it, I do not envy your career choice at all. Just your paycheck.
  39. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    Yeah, but does it come with 12 glasses? :grinning:
    russpowell and Geuzedad like this.
  40. Gotti311

    Gotti311 Crusader (779) Mar 22, 2009 Wisconsin
    Beer Trader

    Why do people always get so excited about collaborations like this? Sounds like a huge marketing gimmick to me that will end with a bunch of mediocre beer. Collaborations are 99% garbage.
    superstars11 likes this.
Thread Status:
Not open for further replies.