Sierra Nevada to Release Dankful IPA, Donate $1 Million to Community Nonprofits

Discussion in 'Beer News & Releases' started by Jason, Aug 6, 2020.

  1. Jason

    Jason Founder (8,650) Aug 23, 1996 Massachusetts
    Staff Moderator Fest Crew Society

    Brewery to kick off the program with a $250,000 donation to World Central Kitchen for COVID-19 relief

    Chico, CA (August 6, 2020) —Sierra Nevada announced plans today to release Dankful IPA, a generously hoppy beer that will help the brewery raise funds for a variety of charitable works. The brewery has committed to at least $1 million in donations through the program over the next year.

    Dankful is brewed in honor of the nonprofits who are dedicated to the important work of supporting our communities. A hoppy West Coast-style IPA, Dankful will be on shelves in cans nationwide starting in mid-September. The beer is 7.4% ABV with 55 IBU and has a resinous flavor with notes of pine and tropical fruit.

    Rather than making donations contingent upon Dankful sales success, Sierra Nevada has committed to at least $1 million in donations over the next year, which will be supported in part by Dankful sales. Sierra Nevada will partner with new nonprofits each quarter, allowing the brewery to be nimble and immediate in its efforts.

    “With ongoing fundraising through Dankful, we can immediately support those nonprofits doing critical work in our communities by getting them what they need when they need it,” explained Sierra Nevada Vice President Sierra Grossman. “Dankful allows us to focus on what we do best: supporting the causes we believe in and brewing great beer.”

    To kick off the effort, the brewery will donate $250,000 to World Central Kitchen for COVID-19 relief. Through its #ChefsForAmerica program, World Central Kitchen has provided 25 million meals for families facing food insecurity during the COVID crisis. The program also creates jobs for restaurant workers, providing support to one of the hardest-hit industries.

    Philanthropy has long been an integral part of Sierra Nevada’s DNA. During the start of the COVID-19 crisis, the brewery worked with Enloe Medical Center to produce VTM—a necessary tool for COVID testing. In 2018, the brewery organized Resilience Butte County Proud IPA, a crowdsourced fundraising effort that raised nearly $10 million for the local community after the deadly Camp Fire.

    https://www.sierranevada.com

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  2. eppCOS

    eppCOS Poo-Bah (1,511) Jun 27, 2015 Colorado
    Society

    Danks for the update - I'll be looking out for this one!
     
  3. JBogan

    JBogan Champion (860) Jul 15, 2007 California

    I'll purchase some because A - it helps charitable causes and B - I'm willing to try just about anything once, but aside from that I don't have much interest in yet another IPA in a seemingly endless sea of IPAs flooding the market these days.
     
    dcall384, ESHBG and eppCOS like this.
  4. MistaRyte

    MistaRyte Zealot (562) Jan 14, 2008 Virginia
    Trader

  5. ecpho

    ecpho Aspirant (258) Mar 28, 2011 New York

    An actual WCIPA, no haze or juice? And for charity? I'm all over it.
     
  6. jakecattleco

    jakecattleco Poo-Bah (2,376) Sep 3, 2008 California
    Society Trader

    Yes! This ^^^
     
    BRLockwood, eppCOS and dcotom like this.
  7. dcotom

    dcotom Poo-Bah (2,580) Aug 4, 2014 Iowa
    Society Trader

    As am I.
     
    BRLockwood likes this.
  8. afrokaze

    afrokaze Zealot (569) Jun 12, 2009 Oregon
    Brewery

    SN continues to set the bar for the rest of us. Excited to try this one.
     
  9. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

  10. Genuine

    Genuine Devotee (455) May 7, 2009 Connecticut

    This sounds amazing! Can't wait to find it when it's out!
     
    BRLockwood and YamBag like this.
  11. jonphisher

    jonphisher Disciple (347) Aug 9, 2015 New Jersey
    Trader

    I cannot wait for this beer!!! It’s like pre-celebration and it’s not hazy!!
     
  12. sefus12

    sefus12 Aspirant (223) Sep 7, 2006 Virginia

    SN is my favorite brewery of all time. I'll try anything they put out. Can't wait for this one (I'm still an old-school west-coast IPA guy).
     
  13. ecpho

    ecpho Aspirant (258) Mar 28, 2011 New York

    jakecattleco, jonphisher and ESHBG like this.
  14. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    Its something I'll be looking for discussion of in.the wcipa tasting, but my sense is that the arrival.and popularity of modern aroma.hops has added a.touch of fruitiness (typically pineapple, citrus peels, and kiwi for me) to the baseline wc ipa flavor.profile.
     
  15. Jaycase

    Jaycase Meyvn (1,364) Jan 13, 2007 Illinois
    Trader

    SN mentioned on the FB this will have the following hops: Ekuanot, Mosaic, Idaho7, Columbus, Nelson Sauvin and Neo-Mexicanus.
     
  16. GetMeAnIPA

    GetMeAnIPA Defender (655) Mar 28, 2009 California

    Beer for a good cause, Sierra Nevada, and a West Coast IPA, yes please! Hits my hoppy spot.
     
    Spikester, sefus12, adrock314 and 2 others like this.
  17. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

    Wow I don't know what to make of that combination and the Mosaic puts me off a bit, may need to try this on draft or a single before I go all in.
     
  18. beardown2489

    beardown2489 Devotee (435) Oct 5, 2012 Illinois

    This
     
  19. peteboiler

    peteboiler Initiate (148) Dec 16, 2010 Florida

    No drama. No crazy marketing. Just very good beer. Now they give $1 million to charity. Other craft breweries can look at Sierra Nevada as an example of how to run a successful business.
     
  20. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    Super interesting hop.bill. I'm not at all familiar with the neo mexicanus
     
  21. AlcahueteJ

    AlcahueteJ Poo-Bah (1,616) Dec 4, 2004 Massachusetts
    Society

    Honestly it just looks like a stock photo that they use for a lot of their beers. That could just as easily be Sierra Nevada Pale Ale and I wouldn’t know it.

    Disagree.

    They should be focusing more on defending their brand against the likes of PepsiCo for Sierra Mist.
     
    GetMeAnIPA, dele, dewski312 and 2 others like this.
  22. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    There's a whole state next door full of IP thieves using Nevada to brand their products and services. If their not careful they might lose their mark, I even heard there's imagery quite similar to their iconic label just sitting out their on the wild, being given away free for the looking, diminishing SNs brand value:unamused:
     
  23. GetMeAnIPA

    GetMeAnIPA Defender (655) Mar 28, 2009 California

    I like all the hops and love mosaic but my thought is with so many varieties of hops being used you won’t be able to distinguish a specific hops but have a hop “smear or a blend” effect.
     
  24. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    Mosaic is just one of a total of six hop varieties.

    I just gotta ask: what beer has you 'traumatized' as regards Mosaic hops? What did those Mosaic hops taste like in that offending beer?

    Cheers!
     
  25. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    Its an unusually loaded mix and I've got to after with your concern, but on second blush the inclusion of colombus and neo Mexicanus and my faith in sierra Nevada to do more than just gimmicky hype pushing gives me hope
     
    AlcahueteJ likes this.
  26. GetMeAnIPA

    GetMeAnIPA Defender (655) Mar 28, 2009 California

    agree SN isn’t going to throw in gimmicky hops in just because. And for that I am in. Might be the best ipa but I know it’s going to be good.
     
  27. GetMeAnIPA

    GetMeAnIPA Defender (655) Mar 28, 2009 California

    meant to say it might NOT be the best ipa but I know it’s going to be good.
     
    AlcahueteJ and jakecattleco like this.
  28. deanzaZZR

    deanzaZZR Initiate (146) Jan 8, 2015 California

    I seem to remember SN doing an IPA hop series at least 5 years ago, with one of the beers using Neo Mexicanus. If I remember correctly they found it in the hills somewhere in New Mexico. It sounded pretty outrageous at the time, is a great story and I remember the ale being pretty damn good.
     
  29. FatBoyGotSwagger

    FatBoyGotSwagger Poo-Bah (1,786) Apr 4, 2009 Pennsylvania
    Society

    Don't worry we won't see this in Pennsylvania until 2021.
     
    ESHBG likes this.
  30. invertalon

    invertalon Devotee (488) Jan 27, 2009 Ohio
    Trader

    Count me in! As someone who is basically 'done' with NE IPA's in general, WC IPA are about the only IPA I will buy anymore when I do.

    But this one I am excited for. A brewery that knows how to brew really damn good beer, as well as a great cause. Win win!

    I will be on the lookout next month.
     
    Spikester, deanzaZZR, Tucquan and 2 others like this.
  31. AlcahueteJ

    AlcahueteJ Poo-Bah (1,616) Dec 4, 2004 Massachusetts
    Society

    One might argue that Sierra Nevada brews too many IPAs, but personally I wouldn't argue that they brew bad ones.
     
  32. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    And that would indeed be a valid argument.

    Maybe we could have a contest to see whether Sierra Nevada or Stone brew the most IPAs?

    Cheers!
     
  33. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    I'm assuming you guys don't get.the full stone lineup out there, they win the IPA brewing contest hands down. They're competing with the hop-of-the-week local breweries at this point. Conservatively, there are 7 stone ipas on my grocery store shelf, and no other stone beer. Sierra Nevada is probably up to 5 (the two hazies, the two flavors of torpedo, and hop.bullet). And then there are non IPA options from sierra Nevada.

    Stone v Lagunitas though, that's a real close call on who can put out more IPA.brands
     
  34. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    We have a WINNER of the contest!?!:clap:

    Cheers to you!
     
  35. hopfenunmaltz

    hopfenunmaltz Poo-Bah (1,832) Jun 8, 2005 Michigan
    Society

    Neo Mexicanus hops are a North American sub species. They grow wild in the mountains of north NM and Southern CO.

    Sabro is part Neo Mexicanus. Sierra Nevada has used some strait Neo Mexicanus, as in Medusa and Zappa.
     
  36. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

    Yep but as you know depending on how it's made one hop/taste profile can stand out and if it's not the one that you enjoy...

    Beers made with Mosaic can give me a garlic/onion vibe on the nose and on the taste, also a bit of a BO smell and taste. I thought that it may have been more the Citra because the beers that came off like this to me usually have both Mosaic and Citra in them but I tried single hop beers recently and it was not the Citra, it was definitely the Mosaic. For the Mosaic experiment it was Founders Mosaic Promise and by the end of the six pack I was completely done with this hop/beer and I won't be upset if I don't taste Mosaic again for some time.
     
    AlcahueteJ likes this.
  37. Giantspace

    Giantspace Champion (822) Dec 22, 2011 Pennsylvania

    SN for the win. Always solid beers and prices.

    This beers reads like it’s right in my wheelhouse.

    Imagine if all larger companies would donate to their local economy to help feed people and pay their rents.

    I can only dream.


    Enjoy
     
    ecpho likes this.
  38. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,567) Mar 12, 2013 California
    Society Trader

    So are Medusa and Zappa just plants found in the wild and domesticated? Or do you mean straight neo mexicanus as in they were bred entirely from that line?
     
    AlcahueteJ likes this.
  39. ecpho

    ecpho Aspirant (258) Mar 28, 2011 New York

    Hey isn't that socialism? That's only ok when corporations are getting the hand out. You know - the trickle down economy that just somehow never trickles down.
     
  40. JackHorzempa

    JackHorzempa Poo-Bah (4,695) Dec 15, 2005 Pennsylvania
    Society

    This could be more of a reflection on when a hop, regardless of variety, is harvested. If hops are harvested late they can then have flavors of onion/garlic.

    I too have picked up onion/garlic in beers that featured Mosaic hops but I have also had this happen with other hops as well (e.g., Citra,...).

    Cheers!

    P.S. FWIW I recently brewed an IPA using Galaxy & Mosaic hops and there was zero onion/garlic in that beer. I was fortunate that I received non-late harvested hops for that batch.
     
    AlcahueteJ and ESHBG like this.