Sierra Nevada & Weihenstephaner (Braupakt & Oktoberfest 2018 collaboration)

Discussion in 'Beer News & Releases' started by invertalon, Feb 6, 2018.

  1. invertalon

    invertalon Devotee (434) Jan 27, 2009 Ohio

    Looks like we have two awesome brews coming this year...

    A collab called “Braupakt", a hoppy wheat brewed in Germany, coming stateside in April as a one time release. Hopped with Hallertauer, Amarillo and Chinook. Fermented with the signature Hefeweissbier yeast strain.

    Then it looks like Weihenstephaner is coming stateside to brew the yearly Oktoberfest at SN!

    I have a feeling this years Oktoberfest could be the best yet... A dream pairing, really!

    http://amp.foodandwine.com/beer/breweries/weihenstephan-sierra-nevada-brewing-collaboration
     
    #1 invertalon, Feb 6, 2018
    Last edited: Feb 6, 2018
  2. EnthusedAboutBeer

    EnthusedAboutBeer Zealot (565) May 13, 2013 New Jersey

    WOW! Some of the best beer news I’ve received in a long while. I’m amped
     
  3. FBarber

    FBarber Poo-Bah (2,452) Mar 5, 2016 Illinois
    Premium Trader

    OH HELL YES!

    To both of these - the Hefe looks great and I personally am a huge fan of Weihenstephaner's festbier - so I will have high hopes for the Oktoberfest collaboration.

    @SierraTerence any idea when we should expect to see Braupakt stateside?
     
  4. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    Well, not if one accepts the current "Craft Brewer" definition and lists from the US's Brewers Association, which recognizes a good half dozen or so older breweries as "craft", starting with 1829's D. G. Yuengling & Sons.

    Well, that's closer - but isn't Boulder Brewing Co. still operating?
     
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  5. GOBLIN

    GOBLIN Meyvn (1,248) Mar 3, 2013 Ohio
    Premium Trader

    Cool, when Sierra Nevada started doing this a few years back I thought it was only a matter of time before these two collaborated. Awesome news !
     
  6. drtth

    drtth Poo-Bah (3,650) Nov 25, 2007 Pennsylvania

    Very nice! The 2018 Oktoberfest should be both very good and very memorable.

    This means I'll also will have difficulty waiting for the 2019 Variety Pack containing all 4 collaborative Oktoberfest beers.
     
  7. craigo19

    craigo19 Devotee (448) Oct 12, 2009 Michigan
    Premium

    Hey Sierra Nevada! Here is more of my money!!!
     
  8. MostlyNorwegian

    MostlyNorwegian Devotee (499) Feb 5, 2013 Illinois

  9. steveh

    steveh Poo-Bah (2,104) Oct 8, 2003 Illinois

    Well, this is bound to be a bust. :wink:
     
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  10. invertalon

    invertalon Devotee (434) Jan 27, 2009 Ohio

    Right?

    I will buying both of those beers up when they hit... And likely quite a bit of each if I can get my hands on enough of it. Always look forward to the Oktoberfest (especially this year!) and the hoppy wheat sounds like it will be quite awesome as well. Can't go wrong...
     
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  11. hopfenunmaltz

    hopfenunmaltz Meyvn (1,386) Jun 8, 2005 Michigan

  12. TongoRad

    TongoRad Poo-Bah (2,505) Jun 3, 2004 New Jersey
    Premium Trader

    Hell yeah! Plus, between the approaches of each brewer and the accompanying article, I'm sure these will be well thought out recipes (no hasty pudding here :wink:). Looking forward to enjoying each by the liter.
     
  13. AlcahueteJ

    AlcahueteJ Champion (855) Dec 4, 2004 Massachusetts

    Fuck me...

    I was about to say this is going to ruin my summer because I'll want it to be over as quickly as possible so I can try this brew...but if recent history holds true, we'll see it in July.
     
  14. steveh

    steveh Poo-Bah (2,104) Oct 8, 2003 Illinois

    Deep breaths, man -- deep breaths! We still have to get thru Maibock season and the SN Summerfest release. :wink:
     
  15. SierraTerence

    SierraTerence Initiate (140) Mar 14, 2007 California

    I'll get exact dates, but off the top of my head it is late March, early April. Stay tuned.
     
  16. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    But if, as Sierra Nevada does, a brewer gives its beers a 5 month shelf life, when should they release a beer celebrating an event which begins in the last week(s) September?

    I imagine they think, correctly, that a beer labeled "Oktoberfest" is unlikely to sell very well in January if they were to wait until the end of August or the beginning of September to release it.
     
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  17. ovaltine

    ovaltine Poo-Bah (2,302) Apr 6, 2010 Indiana
    Premium Trader

    I am not ashamed to say that I just got wood.
     
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  18. DISKORD

    DISKORD Aspirant (212) Feb 28, 2017 North Carolina

    Do people still get excited over Oktoberfest beers? They don't even sell well. I always see discounted tables/carts full of various Oktoberfest beers. Maybe the market is oversaturated or maybe a lot of them aren't made well, or the majority of people just don't like them.

    EDIT: In the title it suppose to say '18, since it's 2018. Not 18'
     
    #18 DISKORD, Feb 6, 2018
    Last edited: Feb 6, 2018
  19. zid

    zid Savant (918) Feb 15, 2010 New York

    It seems like people might be misinterpreting the news about the Braupakt beer - it's a Weihenstephaner release (not Sierra Nevada).

    On the Oktoberfest front, while I'm certainly looking forward to drinking multiples of it, I really liked it when Sierra Nevada collaborated with more unsung German brewers (unsung stateside that is)... or at least with brewers that don't have 6 packs of product that I can easily pick up over here. Nothing against Weihenstephaner (and the beer in the glass is what really matters), but shining a light was part of the fun.
     
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  20. zid

    zid Savant (918) Feb 15, 2010 New York

    Very.
    ... or people won't buy Oktoberfest beers in November at full price. Blame it on the name and association.
     
    #20 zid, Feb 6, 2018
    Last edited: Feb 6, 2018
  21. JackHorzempa

    JackHorzempa Poo-Bah (3,712) Dec 15, 2005 Pennsylvania
    Premium

    But that timeframe is with continuous cold storage.

    My local beer retailers (e.g., Retail Beer Distributors) received their shipment of Sierra Nevada Oktoberfest last summer and those beers just 'baked' in those non-air conditioned warehouse buildings. I suspect that under those conditions those beer had the functional equivalent of 5 months in about 2 months; so just as late September was arriving those beers would be 'stale'.

    Non-cheers to putting beers on the shelves months early.:slight_frown:
     
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  22. DISKORD

    DISKORD Aspirant (212) Feb 28, 2017 North Carolina

    Good point. Founders clearly states "KEEP REFRIDGERATED", but nobody (retail stores and probably distributors too) does it.
     
  23. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    Hey, I'm not saying it's right or what I'd prefer - only that's the reality of seasonal beer marketing...
    Yes, but I doubt many SN distributors are walking around with thermometers, keeping track of retailers' storage temperature and pulling stock based on that, rather than SN's "5 months".
     
  24. steveh

    steveh Poo-Bah (2,104) Oct 8, 2003 Illinois

    I don't think you even have to narrow it down to "SN distros."
     
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  25. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    :wink:

    OTOH, there was a time...(in this case it was the distributors' storage temps, not the retailers' but):

    "Stroh's overage beer policy is that packaged Stroh products are not to be sold by retailers more than 90 days after the brewing date if the wholesaler did not maintain the product in a temperature controlled warehouse. If the product is kept in a temperature controlled warehouse, the product must be sold by retailer not more that 105 days after the brewing date."

    Of course, that one's kinda perplexing, too. I mean, what if the beer sat at the wholesaler's "temperature controlled warehouse" for only a week, and then spent the other 98 days on the room temp floor of the retailer?
     
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  26. AlcahueteJ

    AlcahueteJ Champion (855) Dec 4, 2004 Massachusetts

    For the most part, I don't care when they release it. I love the style and drink it fresh.

    I think August is perfectly fine though, maybe late July. But I believe two year's ago the first bottling date was July 1st. Granted I believe that was due to Summerfest unexpectedly selling out early that year.

    Moreover, Sierra Nevada has a 5 month best by recommendation, but there's only a bottling date on their products right? Regardless, today's finicky beer geek may not buy a 4 or 5 month old product.

    And your Average Joe Sam Adams drinker probably isn't checking bottling dates. So the question there becomes, are they more likely to bring an Oktoberfest beer to their Fourth of July party, or Christmas?
     
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  27. AlcahueteJ

    AlcahueteJ Champion (855) Dec 4, 2004 Massachusetts

    Also, amber or pale Oktoberfest for this collaboration?

    I assume pale because it's Weihenstephan, but maybe they'll change it up.
     
  28. JackHorzempa

    JackHorzempa Poo-Bah (3,712) Dec 15, 2005 Pennsylvania
    Premium

    Should the local Sierra Nevada sales representatives be doing something here?

    When they visit retailers and see beers sitting at 90+ degrees F should they say something?

    Cheers!
     
  29. FBarber

    FBarber Poo-Bah (2,452) Mar 5, 2016 Illinois
    Premium Trader

    The only discounted oktoberfests I see around here are the American (poorly) made ones. The German imports sell out. Also, SN sold out around here last year by November. I went back to get more and it was already gone.

    As for people getting excited - yea, there are people getting excited - including yours truly. No, its not as widely popular as the hazzzzzzze, but for those of us that do get excited for it there is no less anticipation than those lining up for the next tired hands milkshake.

    Are you a book editor or an English professor??

    I'd guess pale as well, but I'd almost prefer that they do an amber with them to see what its like.
     
  30. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    I'm sorry, I can't come to the phone keyboard right now, so allow me to copy/paste "steveh":

    :grin:
     
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  31. Crim122

    Crim122 Aspirant (223) Aug 4, 2014 North Carolina

    Yeah. I have to get Ayinger once it hits our shelves because it goes quickly. I've learned to not "wait until next trip" because I love that beer.
     
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  32. steveh

    steveh Poo-Bah (2,104) Oct 8, 2003 Illinois

    Not to gang up on the distros (again), but aren't they supposed to be maintaining those as well?

    I stopped in at a retailer who had 12-packs of Trumer Pils. The date on the boxes was 11-20-17, but didn't say if it was bottled-on or best-by. The retailer "assured" me that the distro wouldn't let them sit that far past the best-by date. Guess what?
     
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  33. tzieser

    tzieser Savant (995) Nov 21, 2006 New Jersey
    Trader

    Wow, this is a dream collaboration for me along with Ayinger and Augustiner (hopefully we'll see those ones in the future). Can't wait to try this.

    Yes.
     
  34. steveh

    steveh Poo-Bah (2,104) Oct 8, 2003 Illinois

    Always a part of the anticipation, no? :slight_smile:

    FWIW -- the Märzen collab between HB and Leinenkugel was more Amber than Pale, and HB only makes a Pale Oktoberfest, so there are no hard and fast rules.
     
  35. invertalon

    invertalon Devotee (434) Jan 27, 2009 Ohio

    Probably just you weird South Carolina peeps, or something. And yes, people still buy and enjoy Oktoberfest beers. They don't last all that long around Ohio, honestly. The SN collab this past year went quick at all my local beer spots.

    Market is saturated? Are you kidding me? Count how many IPA's are on the shelf and tell me that Oktoberfest beers are saturating the market. It's a seasonal, so yes, you will see that surge in stock everywhere.

    Hell, wish more breweries brewed them year-round. People drink imperial stouts all year long but then complain about Oktoberfest being out of style. Its ridiculous.
     
  36. JackHorzempa

    JackHorzempa Poo-Bah (3,712) Dec 15, 2005 Pennsylvania
    Premium

    Maybe I was not 100% clear in my query to you. I was wondering what your thoughts are on the responsibilities of the local Sierra Nevada sales representatives. If a Sierra Nevada employee visits a retailer and sees their beer sitting in 90+ degree conditions should they simply ignore this situation?

    Cheers!
     
  37. DISKORD

    DISKORD Aspirant (212) Feb 28, 2017 North Carolina

    Yes, most definitely!
     
  38. jesskidden

    jesskidden Meyvn (1,344) Aug 10, 2005 New Jersey

    Oh, yeah - I agree. But at this point, it's almost a rhetorical question, isn't it? And thus my re-quote of @steveh's post - it's just about true of every other brewers' reps and distributors. Certainly, Anchor and MillerCoors reps seem to walk right by their own products sitting warm on the floor even though they clearly say "Keep refrigerated".
     
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  39. thebeers

    thebeers Poo-Bah (2,276) Sep 10, 2014 Pennsylvania
    Premium Trader

    Seasonal SN releases often don't even make it to retailers here until the previous seasonal sells down, so that delicious festbier just sits there baking in the summer heat with me drooling over WBAYDN posts. If they could find a way to get it directly to my mouth fresher, I probably wouldn't mind the seasonal creep as much. Although a second run of freshies would be great to enjoy with regular season football. I prefer Pilsners preseason when it's still hot out.

    Hell yes! Beer advocates do.

    I couldn't find any Ayinger at all last season. First time in over a decade. I was looking forward to tasting the buttery batch everyone was complaining about. :wink:
     
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  40. tzieser

    tzieser Savant (995) Nov 21, 2006 New Jersey
    Trader

    Yes, this. I'm not a big Gordon Biersch fan by any means but I definitely respect that their flagship is a Marzenbier. Wish more guys made one year round, too.