Sixpoint continues spirit of innovation with release of 24 oz. wide-mouth SILO can

Discussion in 'Beer News & Releases' started by SCW, Oct 22, 2014.

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  1. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    semi-official press release:

    SIXPOINT BREWERY RELEASES 24 OZ "SILO CANS" AND PROVIDES BOMBER-LOVING BEER FANS A VESSEL FOR THE FUTURE OF IMBIBING

    MAD SCIENTISTS’ ORIGINAL BENGALI RELEASED IN NEW FORMAT WITH OTHER FORMULATIONS IN THE PIPELINE


    OCTOBER 22, 2014, BROOKLYN, NYC, USA, WESTERN HEMISPHERE, PLANET EARTH, MILKY WAY -
    Brooklyn-based Sixpoint Brewery today announced the release of its 24 oz "Silo Can" which features industry-leading design for the craft beer community, and provides customers and fans a solution for many of their current desires. The large "silo can" features a thread-fastened and branded lid that looks like a large can but pours and reseals like a growler.

    "We've been listening to our customers over the years, and many of them have remarked how they would love to buy our beers in a large single serving format. However, a recurring comment from customers was they were not seeing as much value in the traditional and antiquated 22oz bomber bottle. With all of this feedback, we are amped to be the first brewery on the planet to offer the 24oz SILO can for our customers!" remarked Shane Welch, Chief Visionary of Sixpoint Brewery.

    One of the special features of the Silo can is that it is resealable, which makes it ideal for outdoor consumption, traveling, backpacking, and hiking. "Our fans wanted a large format vessel. Instead of giving them a bomber bottle, we gave them two more ounces of beer, and a resealable can to enjoy it in. Here's to good karma!" remarked Welch.

    The SILO cans shipped to select markets last week and will be in stores for distribution at retail as of this week. No animals were harmed during the production of this beer.

    [​IMG]

    The evolution of the 22oz bomber.......and the new 24 oz SILO CAN
    [​IMG]

    close up detail of the 24oz Bengali SILO can


    [​IMG]

    Shareable. Resealable. Crushable.

    [​IMG]

    We love innovating for our customers. We can't wait to share with you what else we have in store for 2015!


    [​IMG]

    Picnic anyone?

    [​IMG]

    Prices may vary per market and individual store, but the most important thing is we can promise you the next evolution of the can...the 21st century bomber....the SILO can! cheers

    ************************************************************************

     
  2. Eddiehop

    Eddiehop Defender (632) Jun 28, 2014 Texas
    Trader

  3. EricTKole

    EricTKole Initiate (0) Jan 4, 2014 Michigan

    ^^ Agreed this might be the best roadie, trail companion, you name it beer on the go I've ever seen.
     
  4. imbrue002

    imbrue002 Initiate (0) Oct 10, 2014 Maryland

    Yeah man, if I see that at $3.49 it's mines!
     
    Jon4than, SCW and wonothesane42 like this.
  5. David_CT

    David_CT Initiate (0) Jan 15, 2014 Connecticut

    You guys keep getting better and better. Cheers!
     
    BriantheBeerGeek and SCW like this.
  6. Ilovelampandbeer

    Ilovelampandbeer Initiate (0) Aug 25, 2013 New York

    You have to be kidding me how awesome is that!?!?
     
    Jon4than, AOTP, Masters and 4 others like this.
  7. FFFjunkie

    FFFjunkie Initiate (0) Aug 26, 2014 Illinois

    Very cool... especially the price!
     
  8. blue-dream

    blue-dream Initiate (0) Aug 22, 2013 Virgin Islands (U.S.)

    @Sixpoint cant wait for this one!!! Keep up all the great work!!
     
  9. frazbri

    frazbri Initiate (0) Oct 29, 2003 Ohio

    I enjoy Sixpoint, but "spirit of innovation" is a bit over the top. Maybe next, the star will turn blue when it's cold enough to drink?
     
  10. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    do you have a better packaging format and design that we can use that is resealable, recyclable, lightweight, and holds carbonation? Because we're all ears if we can upgrade and innovate even more for a reasonable price for our customers!

    thank you
     
  11. GoPokes

    GoPokes Initiate (80) Nov 9, 2013 Texas
    Trader

    ISO: Silo of Hi-Res or 3beans
     
  12. GameOfBeers

    GameOfBeers Initiate (0) Jul 21, 2014 Pennsylvania

    I love that @Sixpoint is always connecting with us. Love hearing their thoughts and ideas from the source rather than second-hand.
     
  13. Tpain518

    Tpain518 Initiate (0) Oct 23, 2013 New York

    this is awesome...please design it so the star turns blue!
     
  14. frazbri

    frazbri Initiate (0) Oct 29, 2003 Ohio

    Nope. The new can's cool, but it's a can! I'm not going to get all pumped up about packaging. It's what's inside the can that counts! (and I do like what's in this)
     
  15. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    Thank you for the compliment on the liquid. The liquid has always been of paramount importance at Sixpoint.

    As a professional manufacturer I can tell you its not only about what's inside the can - its also about the right vessel with the right functionalities for the right price.

    [​IMG]
     
  16. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    that, my friend, is the difference between a gimmick and actual innovation...we're going to stick to the real important and value-adding features here, such as the resealable top that holds pressure.

    not to mention I believe the Bengali actually tastes a bit better when it warms up just a bit ;-)
     
  17. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    Here is a little sneak preview of how the can opens and pours:

     
  18. Shroud0fdoom

    Shroud0fdoom Initiate (0) Oct 31, 2013 Maryland

    Nice, I see some 24 oz. chuggs in my future!
     
    aoampm likes this.
  19. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    This is certainly worth applauding, but hasn't Miller also been resealable aluminum bottles for some time? Doesn't seem that innovative.
     
    BBThunderbolt likes this.
  20. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    they do have aluminum bottles of macro lager, yes
     
    otispdriftwood and abkayak like this.
  21. THANAT0PSIS

    THANAT0PSIS Initiate (0) Aug 3, 2010 Wisconsin

    I was all ready to come in here and bitch about how the last thing we need is more large-format stuff (I still maintain that), but a sixer of this tasty beverage is 13.88¢/oz., and this is 14.58¢/oz. This is how large-format pricing should be. All other breweries take note.
     
  22. Smileitsfreetobehappy

    Smileitsfreetobehappy Initiate (0) Jul 14, 2014 Alaska

    Yeah. Miller has had resealable cans that are 16oz and filled with pure piss. sixpoint is innovative in the fact that it's a drinkable and delicious beer for a decent price you can have miller when you go camping i'm taking me some bloody sixpoint ^_^
     
  23. MikeyDD

    MikeyDD Initiate (0) Jul 2, 2014 Wisconsin

    Awesome. Love Six Point liquids. In any aliquot. I'll be looking for these
     
  24. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    thank you for noticing one of important takeaways....it is not persuasive to buy a bomber as a consumer if you are paying 50-100%+ more per ounce.... our goal was to make a portable format for the customer but still provide a sense of value...
     
    dagimp, dustinjkline, jds16 and 16 others like this.
  25. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    Splitting hairs to me; if it's aluminum and resealable, what is the difference between calling it a can or a bottle? I will happily buy this when it hits my area because of course it isn't a macrobrew (no need to throw the word lager in there to avoid people mistaking it as pejorative) and Sixpoint brews great stuff (though I have yet to try Bengali). Wholeheartedly agree on the pricing.
     
    Providence likes this.
  26. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    Out of 3000+ breweries in the US, Miller is one of a tiny minority that doesn't make drinkable and delicious beer, so it's hard to get away with calling that innovative ^_^
     
  27. THANAT0PSIS

    THANAT0PSIS Initiate (0) Aug 3, 2010 Wisconsin

    Yes, thank you so much for keeping the customer in mind. More breweries really need to follow this example. $10+ bombers of (I)IPA is pretty insane, and I applaud you for giving us 2 "extra" ounces for such a reasonable price point.

    Please follow suit with The Crisp in this format. I love me some hoppy pilsner.
     
    Snowshoes, WCKDVBZ and SCW like this.
  28. RobinLee

    RobinLee Zealot (548) Feb 15, 2012 Wisconsin

    Excellent, between 32oz Sucks and this, gonna have some great nights
     
  29. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    There is quite a difference. A can is generally crushable and collapsable, usually made of a thinner gauge shell and therefore is much lighter. For instance, a regular 12oz can weighs less than an ounce, whereas a standard bottle weighs about 6 ounces. If you fill up your backpack or a truckload of bottles vs. cans you can imagine how much extra weight this is. So once again, this all falls into the category of design.

    Lager is a word that is never used as a pejorative by us - we have been making craft lagers for many years and we widely respect the style. Apologies if you took it the wrong way.

    And we do not feel the need to slam any one of our fellow brewers, including Miller, for they have contributed a lot to the brewing industry over their 150+ years of brewing. We have massive respect for them.
     
    AOTP, Boca-X, bozodogbreath and 3 others like this.
  30. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    are you saying you want one of these?

    [​IMG]
     
    dagimp, Pete27lax, Aaron58 and 12 others like this.
  31. dtm426

    dtm426 Disciple (386) Aug 7, 2014 Michigan

    Sixpoint is so legit. Just grabbed a new 6 pack of resin. Can't wait for these!
     
    SCW likes this.
  32. THANAT0PSIS

    THANAT0PSIS Initiate (0) Aug 3, 2010 Wisconsin

    Mail me one for proper beta testing.
     
    SCW likes this.
  33. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    Please let us know what you think of the latest Resin. We've been working hard to improve the aroma.
     
  34. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    hah, can't do that...we will need to do more testing before we roll out any additional flavors
     
    THANAT0PSIS likes this.
  35. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    A standard bottle yes, but I'm comparing it to the aluminum bottle, which likely weighs much less and is more collapsable than its glass counterparts.

    I didn't mean to slam Sixpoint or Miller, just to point out that brewing great beer and selling said beer in resealable aluminum containers don't seem that innovative IMO. That said, the design is really cool and the brews are top quality, so keep up the good work!
     
    Providence likes this.
  36. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    Interesting, I have only seen energy drinks in these cans.
     
    Mouserat, BBThunderbolt and rather like this.
  37. amsguitarist

    amsguitarist Initiate (0) Sep 20, 2014 California

    Downside = sometimes these cans leak. I've seen quite a few Monsters and Rockstars that have leaked from these types of cans.
     
  38. Buschyfor3

    Buschyfor3 Initiate (0) Jan 4, 2009 Kentucky

    Oh man, oh man, this looks pretty nifty. Any chance Sweet Action finds its way into a silo can?
     
  39. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    We are starting off with a very limited production run of Bengali. We'd like to see how these perform in the trade before we commit to any specific additional styles. If you see any leaking or any other issues please notify us. We will be working closely with our manufacturer to monitor the QC. thank you
     
    tommyguz, Yohann and Buschyfor3 like this.
  40. beardown2489

    beardown2489 Devotee (431) Oct 5, 2012 Illinois

    Mr. Sixpoint, you are as good as it gets. There are a bunch of breweries that are active on this site. You and the guys at Pipeworks (shoutout) have always been incredibly upfront and open about how you do things and why you do them.

    Bumbed I didn't get to try the hoppy lager but that's my fault, not yours. Next year? Cans?

    I guarantee your participation on this site is going to only grow the brand. Cheers

    Ps. Was Chicago one of those select markets?
     
    Ilovelampandbeer likes this.
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