Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

So I just saw this strange Sam Adams commercial...

Discussion in 'Beer Talk' started by DrStiffington, Feb 27, 2013.

  1. zach60614

    Beer Trader

    Joined:
    May 1, 2012
    Posts:
    441
    Likes Received:
    501
    Location:
    Illinois
    Cancer research centers and nursing home abuse?
    What in the hell are you watching, daytime soap operas?
     
  2. beerindaglass

    Beer Trader

    Joined:
    Feb 20, 2013
    Posts:
    781
    Likes Received:
    1,395
    Location:
    Florida
    True. I shouldn't have said f.o.s.

    I've only had 1 beer I at least didn't enjoy drinking (including bud light). It was an organic california IPA which tasted like an IPA with a shot or 2 of handsoap in it.

    Like you said, everyone's got a different pallate. I was incorrect in calling you or anyone else fos. My bad.
     
    VitoFerrante likes this.
  3. shawnohall

    Joined:
    Nov 8, 2009
    Posts:
    441
    Likes Received:
    267
    Location:
    Texas
    Yes. ;)
     
  4. slangtruth

    Joined:
    Jan 8, 2012
    Posts:
    607
    Likes Received:
    466
    Location:
    Massachusetts
    Most amazing part of the thread to me - people still see TV commercials? Have they not heard of TiVo? Next you'll tell me they haven't heard of AdBlock, and still see ads on the Internet. I mean, get outta here.
     
  5. shawnohall

    Joined:
    Nov 8, 2009
    Posts:
    441
    Likes Received:
    267
    Location:
    Texas
    The two being lumped together is inevitable, because they are the two most recognizable "craft" brewers that were there from the beginning and got big (and in Sam Adams' case, huge). I would agree that, given how much they grew, Sierra Nevada's consistency is astounding. I would say the same for Sam Adams, to a lesser degree.
     
  6. BUNZILLA

    Beer Trader

    Joined:
    Jan 14, 2011
    Posts:
    682
    Likes Received:
    8,228
    Location:
    Indiana
    Mad respect for SA after all they were the first brewery to put beer in a barrel... 1994 Triple Bock. Pioneers of a style so many of us enjoy.
     
  7. ChanChan

    Beer Trader

    Joined:
    Dec 12, 2009
    Posts:
    1,253
    Likes Received:
    1,836
    Location:
    California
    Word, this reminds me of most yahoo news stories, a million words and no videos or pictures that relate to the story!!
     
  8. djsmith1174

    Joined:
    Aug 21, 2005
    Posts:
    1,240
    Likes Received:
    1,243
    Location:
    Minnesota
    Must hipsters invade every arena of enjoyment? Can't stand that smug garbage. When you hear "Sam Adams used to be good when they were micro" bow out and run. No brewery should ever be penalized for succeeding if they continue to produce quality products.
     
    FishPondManager likes this.
  9. shand

    Beer Trader

    Joined:
    Jul 13, 2010
    Posts:
    888
    Likes Received:
    1,038
    Location:
    Florida
    When you have that much market penetration, you can't expand your market much at all by opening new accounts.
     
    sirtomtom likes this.
  10. BostonHops

    Joined:
    Sep 21, 2011
    Posts:
    431
    Likes Received:
    479
    Location:
    Massachusetts
    didn't you watch the posted commercial? they're brewing a beer with jim koch! take that, rogue...
     
  11. MortarPestle

    Subscriber Beer Trader

    Joined:
    Dec 7, 2008
    Posts:
    95
    Likes Received:
    401
    Location:
    Indiana
    I thought it was an "odd" commercial and I wasn't sure which direction they were trying to go when I first saw it either. Then I decided they were purposely presenting it that way. If you are pro-craft, then the message is "Don't be a craft snob, try Sam Adams." If you are anti-craft, the message is "Don't hate us because we are craft, put down that Bud and try Sam Adams."
     
  12. acevenom

    Joined:
    Oct 7, 2011
    Posts:
    883
    Likes Received:
    2,222
    Location:
    Louisiana
    In terms of quality, yes. In terms of variety, no. SN specializes in hoppy beer. SA is all over the place with their offerings. Some are awesome. Some are good. Others are passable. That's far better than Abita, who if they wow you with a beer, you don't need to wait very long before they change the recipe to save money.
     
    DarkDragon999 likes this.
  13. Blanco

    Beer Trader

    Joined:
    Oct 11, 2008
    Posts:
    708
    Likes Received:
    327
    Location:
    Pennsylvania
    Doesn't BCBS date back to 1992?
     
  14. Blanco

    Beer Trader

    Joined:
    Oct 11, 2008
    Posts:
    708
    Likes Received:
    327
    Location:
    Pennsylvania
    I've literally never heard anyone say they hate Sam Adams (or Sierra Nevada) because they are big. I hate that strawman.

    Now seriously, can someone post a link?
     
  15. Brad007

    Joined:
    Mar 28, 2007
    Posts:
    477
    Likes Received:
    316
    Location:
    Vermont
    At least they don't come off juvenile and low-brow like many of the BMC commercials.
     
  16. willbm3

    Joined:
    Feb 19, 2010
    Posts:
    1,659
    Likes Received:
    2,150
    Location:
    Massachusetts
    Juvenile and lowbrow aren't necessarily better than pompous and snobby
     
  17. Brad007

    Joined:
    Mar 28, 2007
    Posts:
    477
    Likes Received:
    316
    Location:
    Vermont
    What the hell was your point then?

    Or are you someone who loves to hate SA like all the other hipsters masquerading as beer advocates?
     
  18. willbm3

    Joined:
    Feb 19, 2010
    Posts:
    1,659
    Likes Received:
    2,150
    Location:
    Massachusetts
    Excuse me? I can't say I find their commercials pompous and snobby? That was my point. Just because BMC has dumb commercials doesn't excuse SA for having equally shitty snobby commercials.

    And I don't hate them. They're fine. They make above average beer and distribute it nationwide. They're a gateway to better beer. I don't buy much of their stuff because I can buy better beer for the same price but I generally buy their new offerings and limited release stuff.

    What the hell was your point?
     
  19. Brad007

    Joined:
    Mar 28, 2007
    Posts:
    477
    Likes Received:
    316
    Location:
    Vermont
    Better something that extols the virtue of the beer itself than something that focuses only on goofy mascots or angles.
     
  20. Gassygunslinger

    Joined:
    Dec 20, 2012
    Posts:
    100
    Likes Received:
    66
    Location:
    Maine
    I've met Jim Koch. He really doesn't have much respect for other craft beer. At all.

    I have tremendous respect for what he has unleashed, but I got the feeling that he isn't entirely pleased that in a sense he birthed his own competition. I know it's a business in the end, and can't fault him for trying to make money, but it felt more like he was shitting on the little guys (ones like Allagash and Bar Harbor brewery). Despite the fact that he WAS the little guy, and continues to try and paint himself as one of the little guys via his advertisements.

    And it's my personal opinion that BBC can't brew a really good stout. I've tried quite a few of their stouts now, even their barrel-aged one, and none of them were even half as memorable as Cadilliac Mountain or Allagash Black.
     
  21. Ernest_Hooper

    Joined:
    Apr 23, 2012
    Posts:
    254
    Likes Received:
    273
    Location:
    Michigan
    Some early morning contemplation led me to this conclusion. I think that most people who are as invested in craft beer as to be a member of an online community 'advocating' it, they have a special infatuation for the grassroots nature of the industry. On top of that, they align advertising with the tactics of the Evil Empire of BMC. This is not a judgement because advertising is the tactic of BMC beer. Still I have long been wondering what the role of advertising will play as the craft industry expands into the next decade. It is inevitable that such a well tested business model would be embraced by the breweries who are able to afford it. Those breweries who cannot afford it will rely on the same word of mouth publicity, such as this website, that has driven driven the industry to where it is today. The posts on this site that are against Sam Adams are only more evidence that they have saturated the grassroots opinion. An alternative marketing campaign directed toward this opinion makes perfect sense in that context. If you don't like having advertisements directed toward your interests I would suggest turning off your television and staying away from the internet. Targeted advertising has been the strategy in business for a long time now. It is an entrenched and proven method. The internet has shown to be a resource of a new model, namely individual communication fueling the spread of opinion, but I don't see it as completely replacing traditional advertising at any time in the near future.
     
  22. andylipp

    Subscriber

    Joined:
    Dec 8, 2006
    Posts:
    174
    Likes Received:
    120
    Location:
    Massachusetts
    It's the third day and the third page of this thread, and STILL no one can post a link to the advertisement under discussion.

    I am starting to believe it does not exist, and that starting an "I hate this commercial" thread that rants about a fictitious ad is a brilliant new way to pike the Interweb bear. Bravo!
     
  23. SenorHops

    Joined:
    Aug 10, 2010
    Posts:
    599
    Likes Received:
    372
    Location:
    Rhode Island
    All of their beers are similar to MGD? Which beer are you refering to that compares to MGD, because Sam Adams has dozens.
     
  24. JediMatt

    Joined:
    Jun 18, 2010
    Posts:
    485
    Likes Received:
    290
    Location:
    Iowa
    Yeah, the way he sold/gave hops to competing craft breweries during the hop shortage a while back really makes him come off as a big douche. :rolleyes:
     
  25. Smitty1988

    Beer Trader

    Joined:
    Oct 16, 2012
    Posts:
    361
    Likes Received:
    1,002
    Location:
    Arizona
    Boston Lager... the Flagship, But the other "average" beers that I have had from them, that I would never buy again are Black Lager, Cherry wheat, Noble Pils, Octoberfest, and Summer Ale. Dont be offended by my comments just cause you like Sam Adams, I was simply pointing out that for having such a pretentious marketing strategy, they turn out a poor product. I appreciate that they introduce BMC drinkers to the craft world, but I would not reccomend thier stuff to someone wanting a solid, full flavored beer. And honestly I am not aimed at bashing them, but when it comes to beer, and reccomending beer to others, there are thousands of options that would not disappoint the drinker like the above mentioned brews have for me.
     
  26. Gassygunslinger

    Joined:
    Dec 20, 2012
    Posts:
    100
    Likes Received:
    66
    Location:
    Maine
    *shrug* Even so, the time I met him he sounded very dismissive of the smaller breweries. Perhaps I misread it, I dunno. Like I said, I have a tremendous amount of respect for the dude. But it seemed to me that his attitude towards smaller breweries was at odds with his brand image.

    I dunno. In the end I find their beer to be good, but not outstanding. While they certainly have a variety, very very few of them are exceptional (in my opinion). Personally, I think they'd be better off with the Samuel Smith approach, and hone in on a few outstanding recipes instead of coming up with a few dozen every year. Especially considering the fact that among craft beer drinkers, brand loyalty is dissolving (a monster they helped create). Why buy a Sam Adams Coastal Wheat when it's sitting next to a Chimay? Why buy a Samuel Adams New World when it's next to an Allagash Curieux?

    Sorry if it sounds like I'm shitting on Boston Beer. I like their beer, but really can't fall in love with it. And I honestly think they're going to have a harder and harder time in the future trying to stradle between being craft and mass production.
     
  27. kinopio

    Joined:
    Apr 30, 2009
    Posts:
    457
    Likes Received:
    479
    Location:
    Massachusetts
    The worst part of any Sam Adams ad is when the guy gives bunny ears to someone else as if this were 1992 and he was 10 years old. The awkwardness makes me cringe.
     
  28. Smitty1988

    Beer Trader

    Joined:
    Oct 16, 2012
    Posts:
    361
    Likes Received:
    1,002
    Location:
    Arizona
    Genius observation..... had me bust out at work.
     
  29. PatentPendlngBrewing

    Beer Trader

    Joined:
    Nov 16, 2012
    Posts:
    3
    Likes Received:
    0
    Location:
    Indiana
    I think SA should be applauded for their Brewer's Dream program. They give out 100k each month (I think) to a small business that is wanting to expand. It doesn't even need to be a brewery which makes me think I might have the program name wrong.
     
  30. beerme411

    Joined:
    Sep 28, 2010
    Posts:
    373
    Likes Received:
    448
    Location:
    California
    I have been looking for the commercial and have been unable to find any one with a blind taste test. There are commercials where various people say it's good or that it has won awards, but no blind taste test with beer snobs. I think you are making this up or dreamed it.
     
  31. gcamparone

    Subscriber Beer Trader

    Joined:
    Dec 6, 2011
    Posts:
    779
    Likes Received:
    2,392
    Location:
    Rhode Island
    you never watch stuff in real time?
     
  32. slangtruth

    Joined:
    Jan 8, 2012
    Posts:
    607
    Likes Received:
    466
    Location:
    Massachusetts
    Off topic, but to answer - no, why would I do that?
     
  33. nc41

    Beer Trader

    Joined:
    Sep 25, 2008
    Posts:
    8,188
    Likes Received:
    7,089
    Location:
    North Carolina
    I had a SA IPA the other day and it was better than just pretty good, Boston Ale is still my favorite.
     
  34. bleakies

    Joined:
    Apr 11, 2011
    Posts:
    2,262
    Likes Received:
    6,858
    Location:
    Massachusetts
    So in summary, a commercial made you feel self-conscious about your identity as a... erm... beer drinker.
     
  35. ShanePB

    Beer Trader

    Joined:
    Sep 6, 2010
    Posts:
    2,533
    Likes Received:
    3,336
    Location:
    Pennsylvania
    No one can honestly find a video of this commercial yet? Internet, you fail. Hard.
     
  36. andylipp

    Subscriber

    Joined:
    Dec 8, 2006
    Posts:
    174
    Likes Received:
    120
    Location:
    Massachusetts
    I still doubt its existence.
     
  37. DrStiffington

    Subscriber Beer Trader

    Joined:
    Oct 27, 2010
    Posts:
    2,741
    Likes Received:
    11,469
    Location:
    New Jersey
    I didn't make it up or dream it. I did miss the first few seconds of it, which lent to my confusion. I was running on my treadmill and clicked over to the NFL network when I saw it. So there.
     
  38. NavyGuy

    Joined:
    Jan 5, 2008
    Posts:
    62
    Likes Received:
    43
    Location:
    Florida
    I think we've forgotten where we came from here... Boston Lager is the Model T of modern craft beer, plain and simple. It might not be the best out there now, but it is the original craft beer that was made in such a capacity that America could see what beer could be. Jim Koch was brewing beer on his stove before most of the people on this post were born. He humped it himself around Boston trying to get bars to buy it and sell it at a time when there was NO craft beer market, period. Not an easy sell. For those who were old enough to drink beer in the 80's you will know that SA was all there was, and from those first tastes a new generation of brewers and brewing was born. As for the ads, a simple economic lesson might help the uninformed. SA is a publicly owned company. Selling stock is what makes this country great. It is how entrepreneurs like Koch raise capital to take a nascent idea, like building the first microbrewery in the country, a risky enterprise at the time, and make it a reality. Like all inventors, he took a massive risk that his product would be accepted by an uncertain market, but without risk takers like him and a few others (Sierra Nevada) craft beer just doesn't exist. Stock holders like profits and dividends, that is why they invest in companies, and ads sell beer, this much is proven. More beer sold = more profits = happy stockholders. Pretty simple unless you have no basis in reality and actually believe that the people who form and run for-profit companies have no economic interest in the matter. If that was the case they would incorporate as a non-profit... Not that you can't love what you are doing, be socially responsible, and make a profit at the same time, but any business person knows you need to pay to keep the lights on first. SA is now a successful commercial enterprise. I fail to see how that changes the taste of the beer. Others have done it better since then no doubt, but I think every one of them owes Koch a debt of gratitude for paving the way, he almost singlehandedly created the craft market we enjoy today.
     
    tommyz and shawnohall like this.
  39. ESHBG

    Joined:
    Jul 30, 2011
    Posts:
    661
    Likes Received:
    445
    Location:
    Pennsylvania
    Like those who don't get the hype and love for SA, I kind of/sort of feel the same way about SN. While their beers are good and do seem to be of good quality and I will never knock their importance in the craft beer scene, there is nothing of theirs I have had as of yet where I was completely blown away by it.
     
  40. DelMontiac

    Joined:
    Oct 22, 2010
    Posts:
    1,673
    Likes Received:
    7,737
    Location:
    Oklahoma
    They aren't that bad. Would you rather watch horses kick field goals?
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe