I am a little confused by this abbreviation... Date of birth, or Drink on or by? I only ask because I was at a local store and was debating buying a bomber of Un-Earthy when I checked the date. I assume naturally that it is Date of birth, the only problem was is that it was dated 3/01/13. Either I am confused by the abbreviation or these things get delivered by Dr. Emmit Brown in a Delorian or I am looking at a bottle that doesn't yet exist. A little misleading honestly, considering people looking at this beer in April will still assume it is somewhat fresh. No disrespect to the brewery intended, I love their Stouts, but the Bottled on date for IPAs should be on point.