Stone Accidentally Filters its Enjoy By 07.04.18 Unfiltered IPA

Discussion in 'Beer Releases' started by Rebecca, Jun 4, 2018.

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  1. Rebecca

    Rebecca Initiate (0) Jun 28, 2012 Maryland



    From Stone:

    The Stone Enjoy By 07.04.18 Unfiltered IPA that came out of our Richmond brewery was, well, filtered. Of course it's still super delicious and incredibly fresh. But it's the filtered version of the beer. Or call it "Stone Enjoy By 07.04.18 Un-Unfiltered IPA" if you will.

    Each 6pk box is marked with a sticker designating it as such, so anyone purchasing the beer will be aware of what they're getting. All other states are unaffected and are receiving the San Diego-brewed Stone Enjoy By 07.04.18 Unfiltered IPA. We screwed up. Fortunately this kind of thing doesn’t happen super often. Even more fortunately, it’s hard to imagine a more delicious screw up. We can own that.

    STATES RECEIVING FILTERED BEER: AL AR CT DE FL GA IL IN KY MA MD ME MI MN MS NC NH NJ NY OH OK PA RI SC TN VA VT WI
     
  2. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,122) Jul 8, 2002 Pennsylvania
    Pooh-Bah Society Trader

    That's pretty funny! Better than not filtering a filtered beer though, right?
     
  3. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    That is cool to put out the video, no harm no foul it will taste just fine.

    On a side note Greg needs to put on a few lbs, he is looking way too skinny for a beer guy lol.

    Cheers
     
  4. Dan411

    Dan411 Initiate (0) Mar 20, 2017 Missouri

    I have had both versions. Honestly not enough difference for my palate to care. Good beer either way you go.
     
    GreenBayBA and Rebecca like this.
  5. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    New Stone sub-series: ENJOY ANYWAY
     
  6. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,282) Sep 24, 2007 Kiribati
    Pooh-Bah Society Trader

    Too bad, I mighta grabbed a filtered sixer. My state is not one of the lucky ones though.
     
  7. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    Wonder if this is a response to NOFX needing a filter on stage? :smirk:
     
  8. Harrison8

    Harrison8 Grand Pooh-Bah (5,681) Dec 6, 2015 Missouri
    Pooh-Bah Society Trader

    Perfect chance to do a fresh side-by-side!
     
    Dan411, Jaycase and Rebecca like this.
  9. Lucular

    Lucular Grand Pooh-Bah (3,943) Jun 20, 2014 Maryland
    Pooh-Bah Society Trader

    I have to wonder whether this "screw up" was intentional. Stone loves coming up with unconventional marketing schemes. And look, it's gotten BA talking about "Enjoy By" again!
     
    swolepeer, gopens44, Rebecca and 4 others like this.
  10. jageraholic

    jageraholic Maven (1,378) Sep 16, 2009 Massachusetts
    Trader

    seems like a discount should be applied
     
    PatrickCT likes this.
  11. MistaRyte

    MistaRyte Pooh-Bah (2,397) Jan 14, 2008 Virginia
    Pooh-Bah Society Trader

    I'd expect this with Enjoy By 4/20, being that 4/20 is often associated with some drug-induced forgetfulness... but not Independence Day
     
    Dan411 likes this.
  12. FBarber

    FBarber Grand High Pooh-Bah (7,149) Mar 5, 2016 Illinois
    Super Mod Pooh-Bah Society Trader

    Now all we need if for Molson Coors to release an un-unfiltered KeySTONE light. :joy:
     
  13. rgordon

    rgordon Pooh-Bah (2,677) Apr 26, 2012 North Carolina
    Pooh-Bah Society

    A new style: Filtered unfiltered IPA. Sounds like something that might have happened at the old Lagunitas.
     
    swolepeer, Lahey and TongoRad like this.
  14. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    Stone could turn this into a whole new set-up. Put out six packs with 1/2 one version and 1/2 the another. Seems like a great way to get people to buy and then see if they can tell the difference, etc.
     
    Shanex, ACGypsy, Rebecca and 2 others like this.
  15. IPAExpert69

    IPAExpert69 Savant (1,065) Aug 2, 2017 Pennsylvania

    This is lowkey hilarious. Props to Stone for still selling it. I’m in an infected area so I’ll pick up a unfiltered and an un-unfiltered and do a blind taste test. Cheers!
     
    LuskusDelph and FBarber like this.
  16. TongoRad

    TongoRad Grand Pooh-Bah (3,848) Jun 3, 2004 New Jersey
    Pooh-Bah Society Trader

    Haha- I can see getting this one in my future, myself. At least they didn't compound things by putting the gunk back in after the fact :sunglasses:.
     
    gopens44, bret717, Bitterbill and 5 others like this.
  17. rgordon

    rgordon Pooh-Bah (2,677) Apr 26, 2012 North Carolina
    Pooh-Bah Society

    Re-unfiltered filtered is soon to be all the rage.
     
    cello, swolepeer, Rebecca and 4 others like this.
  18. TongoRad

    TongoRad Grand Pooh-Bah (3,848) Jun 3, 2004 New Jersey
    Pooh-Bah Society Trader

    "We take what we filtered from a Barrel Aged Stout and added it to this Cherry Gose for just the right amount of je ne sais quoi that you can't get any other way..."
     
  19. bbtkd

    bbtkd Grand High Pooh-Bah (7,326) Sep 20, 2015 South Dakota
    Pooh-Bah Society Trader

    Hey, we want some in South Dakota. We don't want all those micro-floaties that are in the unfiltered :wink:
     
    LuskusDelph likes this.
  20. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Maybe this happened since it has been reported that Stone "fired" Mitch Steele!?!:astonished:

    Cheers!
     
    Jaycase likes this.
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