Release Stone Enjoy By 02.15.13 IPA Released

Discussion in 'Beer News & Releases' started by Jason, Jan 12, 2013.

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  1. Jason

    Jason Founder (8,017) Aug 23, 1996 Massachusetts
    Staff Beer Trader

    ESCONDIDO, CA (Jan 2013) – Stone Brewing Co. is unleashing another round of the groundbreaking, devastatingly fresh beer, Stone Enjoy By IPA. Earlier today, Stone Enjoy By 02.15.13 IPA was bottled and kegged, loaded onto delivery trucks, and is now heading to Stone fans in Arizona, Northern California, Idaho, New Mexico, Oregon, Pennsylvania, Virginia, Washington, and Washington, D.C.

    Stone Enjoy By 02.15.13 IPA features a massive hop profile of balanced bitterness and dryness, thanks in part to the 11 different hop varieties used throughout the brewing process. The "Enjoy By" date printed on each bottle reflects a 35-day package-to-consumption cycle, meaning that to fully experience the beer's hop glory, it must be consumed by, or preferably well before, the end of the 35-day cycle. And Stone is making sure it will be! On February 16, if any beer remains on the shelf, it will be immediately removed.

    "We continue to receive nothing but great feedback about Stone Enjoy By IPA," Stone CEO and co-founder, Greg Koch said. "Our fans have spoken and they want beer that's fresh and full of flavor. We've been able to continue to offer this devastatingly fresh IPA to fans that have requested the beer in their city, and we look forward to sending it to other markets in the future."

    Where can one locate this incredibly fresh beer? Visit and use the interactive map to find exactly which retailers, restaurants, and bars are carrying the beer in bottles or on draft in select states. If it looks like Stone Enjoy By 02.15.13 IPA isn't at a nearby location, don't fret. Stone will release rounds of this beer to other markets in the future.

    Having released Stone Enjoy By IPA three times before, it's no longer a freshness experiment – it's a groundbreaking way to enjoy beer. A novel idea at first, this beer changes the way Stone and its distributors work together to get fresh beer out to the clamoring public. And the public is clamoring. Stone is measuring "buzz" for the beer through the company's social media sites: Facebook, Twitter, Instagram, and the Stone Enjoy By IPA website. Based on the interactions, Stone has vowed to bring the beer to the locations that voice their interest the most.

    Hopheads are encouraged to use the following hashtags on Twitter and Instagram to request the beer's return to their city, or simply preach the sheer awesomeness of this fresh IPA:

    Arizona: #EnjoyBy #AZ
    Idaho: #EnjoyBy #ID
    New Mexico: #Enjoyby #NM
    Lake Tahoe: #EnjoyBy #LakeTahoe
    Oregon: #EnjoyBy #OR
    Philadelphia, PA: #EnjoyBy #PHL
    Pittsburgh, PA: #EnjoyBy #PITT
    Sacramento, CA: #EnjoyBy #Sacramento
    Virginia: #EnjoyBy #VA
    Washington: #EnjoyBy #WA
    Washington, D.C.: #EnjoyBy #DC
    All engagements may be viewed in real time at the Stone Enjoy By IPA website,

    Name: Stone Enjoy By 02.15.13 IPA

    Stats: 9.4% ABV, 88 IBUs
    Availability: Limited 22-ounce bottles and draft, beginning January 11
    Hops bill: Calypso, Super Galena, Simcoe, Delta, Target, Amarillo, Motueka, Citra, Cascade, New Zealand Nelson Sauvin, and Australian Galaxy
    Distribution: AZ, CA, DC, ID, NM, OR, PA, VA, and WA

    Tasting Notes, provided by Brewmaster Mitch Steele
    Appearance: Golden with a creamy white head
    Aroma: Intense dank hoppiness, resin, peaches and hints of tropical fruit are all evident in the aroma.
    Taste: Smooth malt up front, quickly dissipating into a massive onslaught of hops. The dankness and peach notes come through strongly.
    Palate: Smooth with hints of alcohol, and a perfect balance of bitterness and dryness on the back end.
    Overall: We took the opportunity with this beer to use several interesting techniques we've learned during our many years of brewing great double IPAs. The result is an intense dry beer with very little malt sweetness, but with plenty of malt flavor to provide a background to the enormous...or shall I say "ginormous" hop character. Hopping, as might be expected, was over the top. First, the brew was mash-hopped with Calypso, a beautiful fruity hop that we also used in our Stone 16th Anniversary IPA, after which we kettle-hopped with a very small dose of Super Galena hop extract for bittering. Then, using a technique known in homebrew circles as "hop bursting," we loaded up very heavily on the flavor hops at the end of the boil and in the whirlpool. Simcoe, Delta, Target and Amarillo were used in the late kettle hop. Motueka, Citra, and Cascade were used for the whirlpool hop. As you can clearly tell, this beer was super hoppy even before we dry-hopped it, but then we went for it...dry-hopping with one pound per barrel EACH of New Zealand Nelson Sauvin and Australian Galaxy. Drink extra-super-dank-and-tasty Stone Enjoy By 02.15.13 IPA well before its 35-day shelf life to maximize the pungent glory that this beautiful, intense hop profile provides.

    Suggested food parings, provided by “Dr.” Bill Sysak
    Appetizers: Guacamole, kimchi, salt and pepper shrimp (or tofu), sausage-stuffed jalapeños
    Main course: Chicken-fried steak, Merguez sausage, gumbo, chile relleno, Thai drunken noodles
    Dessert: Carrot cake, peach cobbler, ginger spice cake, pumpkin cheesecake
    Cheeses: Parmigiano-Reggiano, extra aged Cheddar, Rogue Creamery Caveman Blue, Mimolette
    Cigars: Alec Bradley Trilogy Authentic Corojo, Altadis U.S.A Edición Limitada, Camacho Select

    Twice named "All-Time Top Brewery on Planet Earth" by BeerAdvocate magazine, Stone Brewing Co. was founded in 1996 by Greg Koch and Steve Wagner and is the 11th largest craft brewer in the U.S. Headquartered in Escondido, CA, Stone owns and operates the farm-to-table restaurant Stone Brewing World Bistro & Gardens – Escondido, as well as Stone Catering, Stone Distributing, and Stone Farms. Other lofty ventures include construction of Stone Packaging Hall and a second restaurant with an on-site brewhouse, Stone Brewing World Bistro & Gardens – Liberty Station, both with an estimated completion of first quarter 2013, and Stone Hotel & Headquarters with an estimated completion of 2014. For more information, please visit or on social media sites: Twitter, Facebook, Instagram, Google+, YouTube, and The Stone Blog.

  2. ThisWangsChung

    ThisWangsChung Poo-Bah (2,755) Oct 15, 2011 Maryland
    Beer Trader

    How 'bout MD, Stone?
  3. tennispl

    tennispl Initiate (0) Dec 28, 2012 Washington

    Finally coming to WA! Already got one on reserve.
    Rutager and bifrost17 like this.
  4. MADhombrewer

    MADhombrewer Initiate (0) Jun 4, 2008 Oregon

    It will be here on Thurs. I will be getting some then.
  5. Madskill

    Madskill Aspirant (243) Nov 25, 2012 California
    Beer Trader

    Bay Area release?
  6. CheeseheadNation

    CheeseheadNation Initiate (0) Jul 4, 2012 Indiana
    Beer Trader

    How much do these usually sell for?
  7. redmagik99

    redmagik99 Initiate (198) May 15, 2007 California
    Beer Trader

    are all these enjoy by beers the same recipe?
  8. Danny1217

    Danny1217 Champion (856) Jul 15, 2011 Florida
    Beer Trader

    Just drive to D.C.
  9. KevSal

    KevSal Savant (968) Oct 17, 2010 California
    Beer Trader


    Or about abou the amount IRS and old guardian sell around you.

    Worth every penny
  10. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    I wish it were coming back to Texas... and it was just here. :slight_frown:

    Outside of sitting at Alpine drinking a beer at the brewpub, the best West Coast beer one can buy fresh.

    Supposedly we're getting it again in March because we completely obliterated their #EnjoyBy #TX social media challenge.
    cwreay90 likes this.
  11. scott1963

    scott1963 Initiate (0) Jun 20, 2012 Massachusetts

    really...We need it back in MA
  12. Northlax3

    Northlax3 Initiate (85) Aug 19, 2012 New Jersey
    Beer Trader

    I'm actually really upset they didnt ship to NJ again. I have the first two releases and they were great. But alas, i suppose other states can share :slight_smile:
    ESeab and SoggyCoasters like this.
  13. noahfree

    noahfree Initiate (0) Feb 18, 2011 California

  14. Earlycsquid

    Earlycsquid Zealot (552) Jan 7, 2013 California
    Beer Trader

    I'm looking forward to doing a vertical of these....

    What? Why are you looking at me like that?
  15. audioserf

    audioserf Aspirant (253) Sep 3, 2010 Connecticut

    I drank one of the 12.21.12's in Boston last month and loved it. I wish Stone realized CT exists and is, in fact, a state.
    smutty33 likes this.
  16. wembly13

    wembly13 Initiate (0) Apr 6, 2011 West Virginia

    Already got the road trip planned for after work tomorrow. Got an hour drive to the closest place in Pittsburgh.
  17. TheSixthRing

    TheSixthRing Poo-Bah (2,574) Sep 24, 2008 California

    Nice press release, but this isn't exactly a 'groundbreaking' idea. People have been slapping 'Enjoy By' dates on their beers for as long as Ive been drinking. All they did was make the 'Enjoy By' the focal point of the beer. That said, I missed the first two releases. I might have to give this 3rd one a go.
  18. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    I'm thinking you do not feel tongue-in-cheek.
  19. Earlycsquid

    Earlycsquid Zealot (552) Jan 7, 2013 California
    Beer Trader

    Well, it is good beer. Besides from the whole marketing gimmick of it all.
  20. Scotchboy

    Scotchboy Meyvn (1,262) Dec 7, 2010 Idaho
    Beer Trader

    #Idaho? Sweet!
  21. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Any Seattle sightings yet? This one has been on my radar for a while.
  22. blkhrt

    blkhrt Initiate (0) Dec 10, 2012

    Suppose to be in Arizona today but its no go. Guess I will not be drinking tonight...
  23. TheHopBuddha

    TheHopBuddha Initiate (0) Sep 12, 2012 California

    If I'm not mistaken, this is the 4th time around for this beer.
    Brewzer1010 likes this.
  24. TheSixthRing

    TheSixthRing Poo-Bah (2,574) Sep 24, 2008 California

    ^ You are correct, Buddha
  25. Earlycsquid

    Earlycsquid Zealot (552) Jan 7, 2013 California
    Beer Trader

    yeah, SoCal (besides the Stone Stores) has only seen it two times. First and third. The second time only had growler fills.
  26. darkandhoppy

    darkandhoppy Aspirant (297) Dec 26, 2008 Connecticut

    no Stone love for CT :slight_frown:
    smutty33 and audioserf like this.
  27. Stinkypuss

    Stinkypuss Poo-Bah (4,018) Apr 7, 2008 Pennsylvania

    Second or third. Maybe two fifty.....
  28. Dobby

    Dobby Initiate (0) Jan 30, 2011 California
    Beer Trader

    Glad to hear they are doing this. On a couple recent trips to the store yielded a bunch of stone beer that was a week after its "best by" date...
  29. Chelsea1905

    Chelsea1905 Devotee (452) Sep 3, 2008 Washington
    Beer Trader

    Where in Spokane is it coming to?
  30. tennispl

    tennispl Initiate (0) Dec 28, 2012 Washington

    It's not, at least as far as I know, but I've got someone holding one for me back home when I go back there in a couple days.
  31. craigo19

    craigo19 Devotee (497) Oct 12, 2009 Michigan
    Premium Member Beer Trader

    Need some in Detroit.
  32. benbking

    benbking Disciple (308) Dec 11, 2009 Rhode Island
    Beer Trader

    Stone knows that CT is the part of Rhode Island that Rhode Island was embarrassed about and cordoned off. Dogfish Head is raging against that machine, apparently.
    And I would like Enjoy By to hit Massachusetts again. The end.
  33. frankthetank86

    frankthetank86 Initiate (0) Dec 24, 2012 New York

    is each enjoy by batch the same recipe?
  34. forrestbetts

    forrestbetts Initiate (68) Nov 29, 2007 Illinois

    Now that's a hop bill! Why not to Illinois? i NEED this for the Super Bowl, dammit! ISO
  35. uvm2003

    uvm2003 Disciple (318) Oct 1, 2006 Pennsylvania
    Beer Trader

    Finally, this made its way to Pittsburgh - grabbed and crushed a bottle tonight. Damn, it's fucking delicious. Well done, Stone.
  36. Ironcityblackand

    Ironcityblackand Initiate (0) Aug 24, 2007 Pennsylvania
    Beer Trader

    Where did you get it at and how much was it? Thanks Cheers!
  37. DonDirkA

    DonDirkA Initiate (0) Dec 14, 2011 Arizona

    I got a growler on release day (I just happened to be in San Diego that day) and it is great.


    Stone Brewing Enjoy By IPA 02.15.13. 9.4% ABV. Just released today, the freshest possible IPA. The freshness is obvious in the nose. Pine, mango, grassy notes, pineapple, grapefruit, lemon, tangerine and just a hint of caramel malty backbone. The taste is the same, almost exactly. Mango, papaya, pine, grapefruit, pineapple, lemon, caramel, grassy, orange, cantaloupe and tangerine. Medium body, sticky, resinous mouthfeel and just the right amount of carbonation for an IPA. This is a great beer.
  38. malfunxion

    malfunxion Savant (963) Dec 14, 2012 New York
    Beer Trader

    just a heads up I would call wherever you're going first, because last time I tried calling all the supposed places to have it on the ENJOY BY website and half of them never heard of it and/or never got it
  39. smokinyodas

    smokinyodas Initiate (0) Oct 21, 2012 Florida

    Hard to find this beer in Florida.. :slight_frown:
  40. cjoc83

    cjoc83 Aspirant (282) Jul 31, 2010 Pennsylvania
    Beer Trader

    Philly area is getting BUTT LOADS of this stuff, just checked the map!! YAYYY!!!
    Beerpharmer likes this.
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