Well, the beer itself is not very overpriced since putting the bottle aside it's not such an exorbitant number. (Even though I wouldn't pay $40 for 500ml of beer anyway). And I don't think we are missing a point here. I know that everyone mocking it, including myself, are not the intended market for the bottle+beer; there will be people buying this stuff. But that doesn't stop me from laughing at it.