Super Bowl XLIX Beer Ads

Discussion in 'Beer Talk' started by ILMbrew, Feb 2, 2015.

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  1. ILMbrew

    ILMbrew Initiate (0) Nov 23, 2013 North Carolina

    By my count, there was just one macro beer ad in the first half. Anyone else thinking this could be representative of the chunk craft has taken from the market? Is it possible that the big boys have less money to throw around on things like Super Bowl advertising than in years past?
  2. jrnyc

    jrnyc Meyvn (1,159) Mar 21, 2010 New York

    No, they still have TONS of money.
  3. TheeWalrusHunter

    TheeWalrusHunter Initiate (0) Aug 23, 2013 Oregon

    hahahahahaha. Nice wishful thinking. They have soooooooooo much money.
  4. Monkeyknife

    Monkeyknife Poo-Bah (3,175) Jan 8, 2007 Missouri
    Society Trader

    A-B spends over a billion dollars a year on advertising.
    KVNBGRY likes this.
  5. bluehende

    bluehende Poo-Bah (2,428) Dec 10, 2010 Delaware

    Adds cost more in the second half and near the end. I have a feeling AB will be prominent there.
    KVNBGRY, KevSal and yemenmocha like this.
  6. BoardwalkBock

    BoardwalkBock Zealot (577) Aug 18, 2012 New York

  7. hopsputin

    hopsputin Poo-Bah (2,227) Apr 1, 2012 New Jersey

    That Bud one, lol. Shots fired :wink:
  8. FatBoyGotSwagger

    FatBoyGotSwagger Poo-Bah (1,778) Apr 4, 2009 Pennsylvania

    Damn they just took shot at craft beer drinkers.
    Scrapss, Lucnifter, Srkolodn and 10 others like this.
  9. BodiesLexus

    BodiesLexus Disciple (328) Feb 23, 2011 New York

    ragging on "pumpkin peach ale" drinkers now ........
  10. Wes_likes_beer

    Wes_likes_beer Initiate (0) May 16, 2013 Texas

    AB trash talking craft beer hahaha
  11. BlindSalimander

    BlindSalimander Initiate (150) Aug 16, 2010 Texas

    Odds are you already bought your beer by game-time.
    russpowell likes this.
  12. Grayson14

    Grayson14 Initiate (72) Aug 20, 2014 Oklahoma

    Did everyone just see the anti-craft Bud commercial? "Proudly a macro beer" "Beechwood aged"
  13. TooGood

    TooGood Crusader (723) Jan 28, 2014 Minnesota

    Bud just dropped the gloves and took a few swings at us (craft beer)
    Donkster46, KVNBGRY and jrnyc like this.
  14. CassinoNorth

    CassinoNorth Disciple (321) Apr 5, 2013 New Jersey

    Please whatever you do don't taste what's coming from our bottles. You won't like what it tastes like.
  15. jrnyc

    jrnyc Meyvn (1,159) Mar 21, 2010 New York

    Nope, but last commercial taking multiple shots at craft shows we are gaining ground!
  16. SudsSavant

    SudsSavant Aspirant (245) Jan 9, 2007 Minnesota

    ISO: Pumpkin Peach Ale
  17. guinness77

    guinness77 Meyvn (1,450) Jan 6, 2014 New York

    You guys hear? Budweiser is for beer drinkers.
  18. SmokeyBear83

    SmokeyBear83 Initiate (62) Feb 2, 2014 Missouri

    jrnyc likes this.
  19. barbaraeliza

    barbaraeliza Initiate (0) Apr 2, 2013 New York

    And there's a major "f you" to craft beer drinkers and Brewers everywhere.
  20. BrewsOverHoes

    BrewsOverHoes Meyvn (1,063) Nov 17, 2013 Georgia
    Society Trader

    "Beer for people thats brewed the hard way." Seriously?
  21. rtrasr

    rtrasr Disciple (326) Feb 16, 2009 Arkansas

    A-B just took "Craft" Beer head on in a second half commercial.
  22. PGD120

    PGD120 Initiate (0) Jan 20, 2015 New Jersey

    Making a point to call it a macro was umm... interesting
  23. Scope4Beer

    Scope4Beer Initiate (155) Sep 28, 2009 Pennsylvania

    Anyone just catch the Budweiser commercial during the Super Bowl? They were basically making fun of craft beer and those who drink it. Thoughts?
  24. TheTinDoor

    TheTinDoor Aspirant (240) Aug 12, 2012 Maryland

    as a beer snob who hasn't bought Bud in a decade, I LOVED that commercial. That's you how f'in sell some bad beer - don't apologize, attack! An ad worthy of the "king" of beers. Let the microbreweries have their niche market, sell to the millons of Americans who think Beer Advocate is a ridiculous concept! Well done.
    gjoker321, Tridement, ikats and 31 others like this.
  25. Tripel_Threat

    Tripel_Threat Poo-Bah (2,880) Jun 29, 2014 Michigan
    Society Trader

    I laughed hard at that one. They know their market, good for them.
  26. egoo33

    egoo33 Aspirant (207) Apr 18, 2010 Illinois

    Too bad they didn't just come out and say our beer is for people who want to get hammered drunk and not care what they're drinking.
  27. rtrasr

    rtrasr Disciple (326) Feb 16, 2009 Arkansas

    Don't agree with the premise but could be effective.
  28. Vogt52

    Vogt52 Initiate (0) May 25, 2014 Maryland

    Did anyone see that budweiser commercial that took multiple shots at craft beer?! Ridiculously arrogant
    Brolo75 likes this.
  29. SerialTicker

    SerialTicker Poo-Bah (1,694) Jun 18, 2012 Michigan

    They make fun of craft, but then feel the need to throw in the fact that their beer is "beachwood aged."

    The commercial made me laugh because it was so ridiculously inaccurate as a whole. And isn't this the same company that owns Goose Island, Blue Point, and others?

    Also, ISO Pumpkin Peach Ale.
    Scrapss, Retsinis, pjbear05 and 26 others like this.
  30. bound4er

    bound4er Crusader (777) Jul 4, 2007 Wisconsin

    AB goes after craft beer drinkers? A chink in the armor?
  31. RBassSFHOPit2ME

    RBassSFHOPit2ME Meyvn (1,056) Mar 1, 2009 California

    I thought this was pretty fantastic also. Well played I say.
    Boca-X likes this.
  32. Thedrizzle

    Thedrizzle Defender (616) Sep 10, 2012 Florida

    Screw them. "They can have their peach pumpkin ale"
    pjbear05, Ken_P and Brolo75 like this.
  33. Zormac

    Zormac Initiate (0) Nov 18, 2012 Ohio

    Just seen the latest ad calling out craft drinkers and saying their macro is brewed the hard way looks like something is bothering them
    Brolo75, SkyyNapalm and jrnyc like this.
  34. cjgiant

    cjgiant Poo-Bah (5,264) Jul 13, 2013 District of Columbia

    They didn't mention the "horrible craft" breweries they are buying, shockingly :grimacing:!
  35. TheTinDoor

    TheTinDoor Aspirant (240) Aug 12, 2012 Maryland

    As a craft beer snob, I LOVED that last one. No reason to apologize when you have enormous market share. Sell to the millions of Americans who think "Beer Advocate" is a ridiculous concept. Great ad!
    cjgiant likes this.
  36. rabbott2

    rabbott2 Zealot (512) Jan 14, 2015 Illinois

    And isn't Budweiser trying to buy up a bunch of microbreweries because of their growth and profitability?
  37. RBassSFHOPit2ME

    RBassSFHOPit2ME Meyvn (1,056) Mar 1, 2009 California

    I didn't find it THAT inaccurate.
  38. Jaywalsh20

    Jaywalsh20 Zealot (577) Apr 21, 2014 Illinois

    I laughed as I'm sipping on my Permanent Funeral
  39. Tripel_Threat

    Tripel_Threat Poo-Bah (2,880) Jun 29, 2014 Michigan
    Society Trader

    Putting money down we see a Bud Pumpkin Ale in the next 5 years

    Beechwood Budkin
  40. Betolito

    Betolito Aspirant (253) May 20, 2012 Nevada

    Saw it, had a few chuckles and, their marketing people are probably drinking craft beer.
    Scrapss, shadwow13, Donco and 3 others like this.
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