http://craftypint.com/news/post/hyper-ipa/ Got excited today when i read about the new brew at Mash, a 500IBU IPA going for $15 a 500ml bottle. Rang the brewery to enquire about purchasing some bottles and was informed that due to excessive sediment in the beer it was only available at the brewery so the staff could pour it in a 330ml glass. 'Hey so now its $15 for 300ml?' which according to the guy on the phone this was a suitable price due to the ABV. It was then that he mentioned the IBU's, 115IBU - now i know people will say your tastebuds wont register the difference but why advertise a beer as something it isnt? (not only was the journalist misinformed their website states 500IBU also) Has anyone else experienced situations where local breweries have priced themselves out of your business?