Stores should sell limited release beers to their customers that have bought the most beer from that brewer over the past year. This would be easy to keep track of. Binny's as well as many other liquor stores have rewards cards that track their customers purchases. Use this to inform customers that they have the option to buy a limited release beer. Distribute however the store sees fit, singles, four pack, six pack, etc. The distributors are using these releases to reward stores that sell a lot of a brewer's product. Stores should in turn do this for their customers. This will prevent people from running all over town clearing out stores that they otherwise never shop at. It will also stop the endless phone calls to stores to see if they have the latest release yet or if they have a list. Kind of a FwB program for liquor stores. If you want Goose Island's, Founder's, etc. limited releases, buy their regular releases year round!