Our friend Harry Schuhmacher over at Beer Business Daily (an insider trade publication) recently blogged about his behind-the-scenes conversations at the Craft Brewers Conference in DC last month regarding concerns with craft beer's sustainability. http://www.beernet.com/publications_daily.php?id=2908 Issues Raised: Excess Capacity and Pricing Capital Sense of Entitlement / Smugness Bad Beer Tax Policy Succession Expanding Markets Too Quickly Flagship Fatigue SKU Proliferation Craft vs Crafty Follow-up blog: Truth Squad Speaks on Craft's Challenges http://www.beernet.com/publications_daily.php?id=2909 All known issues, many of which have been raised here at BeerAdvocate, but overall the market doesn't seem to be addressing them quickly enough, while some seem to be ignoring them entirely. Regarding "Sense of Entitlement / Smugness," Harry indirectly points to forums like ours. From a consumer/website point of view, this has been a growing concern of ours for nearly a decade now and an issue we deal with on a daily basis today. As craft beer grows in popularity it invites more people to the party, and their differing opinions, whether you want them at the party or not. Pair this with the other above mentioned challenges facing craft beer, their impact on consumers and online anonymity and of course self-entitlement, smugness and d-baggery will come to play. Anyway, I'm glad we're talking about these issues. For decades craft beer was all rainbows and unicorns, but if the party doesn't get bigger, and if we don't address the challenges that come with hosting a bigger party, craft beer will never grow and mature to its full potential.