The ever advancing seasonal creep

Discussion in 'Beer Talk' started by zestd, Mar 9, 2014.

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  1. zestd

    zestd Savant (1,015) Jan 18, 2013 Idaho

    I couldn't help but chuckle in a couple grocery stores during this week. Here it is, the first week of March...not even officially spring yet (March 20). Well, Sam Adams Summer Ale is out. I did check to make sure they weren't throwing out old sixers. It's a little crazy.
    Greywulfken likes this.
  2. marv3mania

    marv3mania Initiate (0) Nov 28, 2013 Michigan

    Summer Ale? Clearly you're not looking very hard, or you would have seen that the Sam Adams mixed 12-packs for winter 2016 are already coming out.
  3. TongoRad

    TongoRad Grand Pooh-Bah (3,826) Jun 3, 2004 New Jersey
    Pooh-Bah Society Trader

    This is getting to be, this is getting to be,
    This is getting to be a drone

    I'm a seasonal creep, I'm a seasonal creep,
    I'm a seasonal creep and I'm stoned...


    Yeah- the fight to be first on the shelves has got to piss off those who matter sooner or later. I don't know what can be done other than just not buying it- but the downside is that the beer may be past its prime once you get in the mood to pick it up. It just seems all the stranger this year because around here there is still icy snow covering practically everything; the last thing I am in the mood for is thinking about summer beers. They will be on my 'ignore list' for the time being.
  4. DoubleJ

    DoubleJ Grand Pooh-Bah (4,245) Oct 13, 2007 Wisconsin

    I wonder if Boston Beer Co. meant for that beer to be exported to the Southern Hemisphere.
  5. Gmann

    Gmann Initiate (0) Aug 13, 2006 New York

    Expect Sam Adam's pumpkin by middle of June.
  6. GeddyLeeRocks

    GeddyLeeRocks Initiate (0) Oct 14, 2012 Pennsylvania

    Last year, we got our first shipment of Penn Oktoberfest on July 28th.
  7. KS1297

    KS1297 Initiate (0) Apr 14, 2013 Wisconsin

    Summer shandy billboards are up in milwaukee. right on time.
  8. hopsputin

    hopsputin Grand Pooh-Bah (3,787) Apr 1, 2012 New Jersey

    ummm what do you mean your sold out of Jubelale? ITS APRIL!

    GOBLIN Pooh-Bah (2,420) Mar 3, 2013 Ohio
    Pooh-Bah Trader

    Yep, Summer Shandy is on the shelves here in Ohio already. I haven't seen any Sam Adams Summer Ale yet but I wasn't looking either. Not that I was looking for Summer Shandy ! But one summer beer that haven't seen yet is Bell's Oberon . . . And it wouldn't bother me in the least to get that as soon as possible. C'mon Oberon !
  10. TheNightwatchman

    TheNightwatchman Initiate (0) Mar 28, 2009 Pennsylvania

    If the beer is good, and something I enjoy buying, I don't care when they release it.
  11. SammyJaxxxx

    SammyJaxxxx Initiate (0) Feb 23, 2012 New Jersey

    I just saw that DFH Aprihop and Terrapins Peach beer will hit stores in the next 2 weeks.
    I still have 2 feet of snow on my lawn. Not really in the mood for summer beers
  12. joelwlcx

    joelwlcx Initiate (0) Apr 23, 2007 Minnesota

    I haven't seen the Sam Adams spring mix pack yet... Maybe I'm looking in the wrong stores?
  13. ONovoMexicano

    ONovoMexicano Initiate (0) Jun 14, 2012 New Mexico

    I'm currently drinking a Bell's Oberon. We don't get Bell's in New Mexico, so I picked up a bunch of their beers. I wasn't clear what the situation was with the Oberon, but I said, ah what the hell. What I mean by that is that I'm not sure whether Arizona is already getting this summer beer, or if it's from last summer. I checked the date and it only confused me more--- the packaging date was November of 2013. Anybody wanna try to wrap their head around whether this is this year's Oberon packaged 5 months ago or what?
    Boca-X likes this.
  14. TheNightwatchman

    TheNightwatchman Initiate (0) Mar 28, 2009 Pennsylvania

    Website says it is available starting in March. Still seems a bit odd that they'd bottle it that long ago if it was only just released.
  15. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    we've been so fucking bombed with cold here in the northeast, i'm happy to see these wishful thinking spring/summer beers. sign me up.
  16. MostlyNorwegian

    MostlyNorwegian Initiate (0) Feb 5, 2013 Illinois

    I do sometimes wonder about why breweries insist on brewing and packaging a beer that will be out of its prime before the season it was intended for. Seems like a waste of resources and workers time to do such a thing.
    brewlover517 and Boca-X like this.
  17. KS1297

    KS1297 Initiate (0) Apr 14, 2013 Wisconsin

    same here. but the annoying part is when they go so heavy on advertising something as a summer beer and then bombard you with it the first week of march. its just kind of dumb.
    russpowell likes this.
  18. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    and comments in threads...:sunglasses:
  19. Donco

    Donco Maven (1,453) Aug 12, 2013 Pennsylvania

    Breaking News: There ARE no seasons in marketing anymore. How many years have we seen Christmas decorations, etc. in stores by Labor Day (or earlier)? Just part of the overall culture...and not in a good way:confused:
  20. Donco

    Donco Maven (1,453) Aug 12, 2013 Pennsylvania

    Yep. Wegmans supermarkets had pumpkin beer displays out by that time last year...ridiculous.
  21. russpowell

    russpowell Grand High Pooh-Bah (6,904) May 24, 2005 Arkansas
    Pooh-Bah Trader

    Drinks great year round...
  22. Arsenal0328

    Arsenal0328 Initiate (0) Dec 31, 2010 Missouri

    When is Octoberfest coming out? Come on Sam Adams, I need my fix!
  23. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    It is the poisoning of your own well. Although season creep is rampant, consumers are smart, and they can identify when a corporation is doing something purely as an opportunistic move. Keep pushing the date back, and it will backfire and all credibility is lost.

    Let's take a bigger picture perspective here:

    The entire intention of the seasonal, from a formulation standpoint, is to create a beverage that is seasonally appropriate. As the seasons evolve, our metabolic needs and taste inclinations change. So brewers craft beverages that are more appropriately designed for our gustatory and taste desires for that season. When you take the approach of starting with the CONSUMER EXPERIENCE first, you can't lose.

    However, the entire intentional of the seasonal, from a purely opportunistic corporation standpoint, is to get your product on the shelf first, and take the shelf space from your competitors. Milk, milk, milk that cow. It doesn't matter if you are 3-4 months before the season starts - you need to generate larger and larger returns for your shareholders.

    One path leads to a healthy relationship, the other path is a downward spiral.
  24. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,666) Apr 4, 2009 Pennsylvania

    Spring arrives and this is the first week I have seen new breakfast stout cases(dated 12/29/13)..This is the other side of the problem when the seasonal beer doesn't arrive in season.
  25. GrindFatherBob

    GrindFatherBob Initiate (0) Apr 29, 2010 New York

    Doesn't Bell's brew Oberon year-round for Florida or something wacky? I think I remember seeing that somewhere.
  26. Donco

    Donco Maven (1,453) Aug 12, 2013 Pennsylvania

    Agree! Pretty much what I was referring to in my earlier post.
  27. marquis

    marquis Pooh-Bah (2,239) Nov 20, 2005 England

    Sill waiting for winter to arrive so I can drink some winter warmers!
    Looks like spring outside.

    Being ahead of things is the industry norm,not just in brewing. Christmas cards suddenly appear on the hottest day in August.
    Flibber likes this.
  28. Flibber

    Flibber Initiate (0) Jul 27, 2013 England

    I think we're going straight from autumn to spring and missing out on winter entirely.
  29. marquis

    marquis Pooh-Bah (2,239) Nov 20, 2005 England

    Yes. We haven't had a single day below freezing. I'm enjoying a Blackwood Stout sitting out in the garden at the moment. As I just mowed my lawn that makes it lawnmower beer !
    SILVER and Flibber like this.
  30. SILVER

    SILVER Zealot (632) Jan 3, 2007 Florida

    I did a beliner when i finished the lawn, yesterday.
  31. Ckoz

    Ckoz Savant (1,118) Feb 15, 2014 Michigan

    I have seen a lot of Oberon already but im thinking this was last years late batch. Considering bells has yet to even have the official release party anyways. I'll stay away until it's actually warm out...which at this rate might put us into June. But by then the Octoberfest's will be out haha
    brewlover517 likes this.
  32. BH712

    BH712 Initiate (0) Jan 29, 2014 District of Columbia

    It always seems like the pumpkin beers roll out in late July/early August, which seems a little ridiculous.
    SCW likes this.
  33. Rekrule

    Rekrule Initiate (0) Nov 11, 2011 Massachusetts

    When I did the Sam Adams tour they mentioned that Summer is their best selling seasonal. They said that for that reason it is their longest running seasonal of the year and also that they have some deal in place needing it to come out for the beginning of the MLB season.
  34. DrStiffington

    DrStiffington Grand Pooh-Bah (3,424) Oct 27, 2010 New Jersey

    Already out. I did pick up some Aprihop already. I consider it a spring beer. At 7% abv! it doesn't seem too "summery."
  35. MikeT77

    MikeT77 Initiate (0) Jul 2, 2010 New York

    I don't know about the Terrapin beer, but Aprihop is DFH's spring seasonal. So that's right on time for the season. Festina Peche is DFH's summer seasonal.
  36. KOP_Beer_OUtlet

    KOP_Beer_OUtlet Initiate (0) Jul 13, 2013 Pennsylvania

    Couldn't agree you with you more on this...and Sam Adams seems to be thinking themselves into a corner.

    In the craft beer world, the best business model starts with the community's best interest.
    SCW likes this.
  37. kgncfl

    kgncfl Initiate (0) Dec 24, 2013 Washington

    Keep in mind that it is the same temperature in your house either way...
    Seacoastbrewer likes this.
  38. Vanlingleipa

    Vanlingleipa Maven (1,402) May 19, 2011 California

    Aligning your taste buds with a season is much subjective anyhow. That pebbly little carpet of flesh on my tongue will greedily enjoy Marzens in January or Parabola and Stille Nacht in June with wanton disregard to the calendar of appropriate beer consumption.
  39. mudbug

    mudbug Initiate (0) Mar 27, 2009 Oregon

    You people that have "Seasons " think the whole world revolves around you?
    AdmiralOzone, bret717 and SCW like this.
  40. SCW

    SCW Initiate (0) Jul 25, 2004 New York

    Its beyond ridiculous. Pumpkins are not even ready for harvesting until September at the earliest if grown in the traditional areas. Anyone releasing pumpkin ale in July is using last year's pumpkin as an ingredient. But even more ridiculous than that is the fact that many "pumpkin" ales don't have any pumpkin in it at all. That is the epitome of selling a seasonal image, without the actual substance behind it.

    Yup, but sometimes the community's best interest is at direct odds with what shareholder's want - which is a return on their investment.

    Haha, you are right in the sense that a good beer is a good beer no matter which time of year. That being said, the temperature fluctuations in a city like NYC are way more severe than most areas. It was down near 0 degrees a couple of months ago and this July the temps will most likely pierce 100 degrees. Big barleywines in the summer are not exactly what thirsty NYers are craving. But I might be sipping one at home. :-)
    Good point. The Oregon season is one of the nations's most unique. One of the most perfect and beautiful climates in July and August, but Nov-Feb can be brutal. But probably one of the best areas on the planet to drink good ale.
    ern19, JohnnyMc, ToriBug13 and 3 others like this.
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