The International Brewing Awards, what's it all about?

Discussion in 'Beer Talk' started by Hoppsbabo, Feb 21, 2013.

Thread Status:
Not open for further replies.
  1. Hoppsbabo

    Hoppsbabo Jan 29, 2012 United Kingdom (England)

    I just happened upon a medals list for the International Brewing Awards and became completely disillusioned when I saw who some of the winners were. Among a great many worthy victors was South Korean macro travesty HiteJinro Group, who won a gold for their Max beer. Anyone who's been to South Korea and suffered their lager will know my pain. Am I right in thinking that most of you beer perverts pay no attention to the "Brewing Oscars"?
  2. scmorgan

    scmorgan Apr 5, 2005 Australia

    Yer Yer, know lots. Alot of the judges are good mates of mine. Bill Taylor is the smiling gent in the front. Knows more about beer than most anyone I could meet. Works for a small brewery in Oz ... well maybe is the biggest brewery ...

    This is a technical comp, and Hite may be crappy lager, but technically it would have been well made. Imagine the effort it takes to take so much flavour out of a beer ... just like Corona. I appreciate a comp that takes a buzzsaw to a brewers beer and looks for technical perfection.

    So Korea won a medal, but what could you say about those Aussies who won nothing. Nothing. So the industry like me, is definitely looking at this ..
  3. Hoppsbabo

    Hoppsbabo Jan 29, 2012 United Kingdom (England)

    Okay, so it's all about technical prowess in beer brewing. That makes sense.

    I have a feeling I'm going to hear the following mantra being bandied about in Korea from now on: "Hey, Foreigner. Do you know Korean lager is really di number one in di world!" Oh, bollocks!
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer FestĀ® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • Free Trial Subscription

    Reside in the US? Interested in a free 1-month trial subscription to the print edition of BeerAdvocate magazine?

    Yes! Sign Me Up!