News The Lost Abbey Premieres Super Bowl Commercial: "Nun Bettor"

Discussion in 'Beer News & Releases' started by Todd, Feb 2, 2013.

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  1. Todd

    Todd Founder (5,496) Aug 23, 1996 California

    Craft brewery goes big with 30 second spot titled "Nun Bettor"

    (San Marcos, CA) – "Nun Bettor" The Lost Abbey's first ever 30 second Advertisement was released today. Imagined as part of a crusade to bring inspired beers "For Sinner's and Saints Alike ®," Nun Bettor is an homage to the Cassius Marcellus Coolidge collection of 16 paintings known as "Dogs Playing Poker."

    Set against a backdrop of Oak Barrels filled with The Lost Abbey beer, Nun Bettor features a late night poker game with 5 Nuns raising the stakes, passing cards and drinking various Lost Abbey beers.

    Tomme Arthur, The Lost Abbey Co-Founder and Director of Brewery Operations, came up with the idea for the commercial. "My uncle used to host the family Super Bowl party. He had a giant tapestry of A Friend in Need that hung on the wall next to his pool table. That image has always connected my youth and the biggest football game played each year."

    Arthur approached Lost Abbey Multimedia Supervisor Ryan Tillotson with the idea. Ryan wrote the script and directed the piece. The finished commercial features Mother Superior (played by Tomme's Maternal Grandmother Elizabeth Stauf) passing the Ace of clubs to a fellow nun in need at the table. "Having my grandmother in this commercial was icing on the cake. She embraced her role as the elderly Mother Superior and got to drink our world class beer at the same time."

    As a small brewery with limited resources, you will not find Nun Bettor being advertised during The Super Bowl. "Each year, the biggest breweries in the world spend ungodly amounts of money to convince consumers their brand is the best. Our brewers spend their time and money concerning themselves with producing incredibly flavorful beers that really don't pair with Nachos and Chicken Wings," stated Arthur.

    The Lost Abbey chose to release Nun Bettor during the lead up to the Super Bowl as a means to reinforce the absurdity of big advertising budgets and lowbrow humor associated with the largest domestic brewers and their television commercials.

    Tillotson added "Re-imaging Coolidge's A Friend in Need, the goal of the commercial was to portray the World Class beers produced at The Lost Abbey in a humorous almost irreverent way. Some of our consumers have told us there is "none better" when it comes to the art of crafting beer. We took this chance to say thanks and used the biggest week in the advertising world to do so."

    About Port Brewing / The Lost Abbey
    Founded in 2006, Port Brewing and The Lost Abbey produces an extensive line-up of award-winning ales and lagers. Under the direction of legendary brewmaster and co-founder Tomme Arthur, the brewery was named 2007 Great American Beer Festival Small Brewery of the Year, and 2008 World Beer Cup Champion Small Brewery. The company's beers, many of which are aged in oak barrels for 12 months or longer, are universally recognized for their complexity, Lost Abbey Announces "Box Set" unique flavors, and bold, boundary-pushing styles. For more information, contact Port Brewing / The Lost Abbey at 155 Mata Way, Suite 104, San Marcos, CA 92069, telephone (800) 918-6816, and on the web at

    YogiBeer and dianimal like this.

    RBCORCORAN Aspirant (239) May 18, 2009 Massachusetts
    Beer Trader

    Saw it earlier on F.B. Thought they did a great job.
  3. KevSal

    KevSal Savant (978) Oct 17, 2010 California
    Beer Trader

    is this really getting sb play?? if so this will be a massive step in the craft beer. hope others follow

    EDIT: nm

    "As a small brewery with limited resources, you will not find Nun Bettor being advertised during The Super Bowl."
  4. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,446) Mar 18, 2010 California

    Looks like something out of the visual arts department at high school.
  5. TMoney2591

    TMoney2591 Poo-Bah (6,766) Apr 21, 2009 Illinois

  6. amp138

    amp138 Initiate (0) Dec 21, 2011 Rhode Island

    What craft brewer could conceivably actually have a beer commercial during the Superbowl?

    Sam seems most likely, maybe Sierra Nevada?
  7. BearsOnAcid

    BearsOnAcid Savant (968) Mar 17, 2009 Washington
    Beer Trader

    Puns are bad.
    yamar68 and teal like this.
  8. VncentLIFE

    VncentLIFE Meyvn (1,417) Feb 16, 2011 North Carolina
    Beer Trader

    DFH, NB, and Oskar Blues are the only ones I can think of as well. the latter 2 must be making enough money since they are opening second breweries (OB already has NC brewed Dale's on shelves in NC), and DFH is well, DFH.
  9. Sneers

    Sneers Initiate (0) Dec 27, 2009 Pennsylvania

    This is somehow so much worse than every hop pun I've ever seen.
    litheum94 likes this.
  10. Earlycsquid

    Earlycsquid Zealot (552) Jan 7, 2013 California
    Beer Trader

    This ad fell flat.

    So I guess Lost Abbey really did produce this. :wink:
  11. chinabeergeek

    chinabeergeek Meyvn (1,279) Aug 10, 2007 Massachusetts
    Beer Trader

    wow. it took nine whole posts before someone finally took a swing. kudos.
  12. mondegreen

    mondegreen Devotee (423) Nov 4, 2009 Georgia

    A plate of nachos from one of our local mexican restaurants pairs fantastically with a bold IPA or DIPA.

    Just sayin'...
    YogiBeer likes this.
  13. jtmartino

    jtmartino Initiate (0) Dec 11, 2010 California
    Beer Trader

    I thought it was fun. Wish more brewers did fun videos - I know New Belgium has done a few with employees in the past.
    Eriktheipaman likes this.
  14. SHODriver

    SHODriver Poo-Bah (1,680) Aug 13, 2010 Louisiana
    Beer Trader

    nachos and IPAs are a great combo. especially if you get some jalapenos to go with it.
  15. YogiBeer

    YogiBeer Initiate (0) May 10, 2012 Illinois

    Nachos without jalapenos sure aint nachos.
  16. SHODriver

    SHODriver Poo-Bah (1,680) Aug 13, 2010 Louisiana
    Beer Trader

    some people define nachos as something more akin to chips and queso
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