These beer brands are seeing the most growth in the US

Discussion in 'Beer News & Releases' started by HopsAreDaMan, Dec 27, 2018.

  1. HopsAreDaMan

    HopsAreDaMan Defender (624) Jul 28, 2015 Missouri

    Interesting article and video on

    The video centers more on alcohol consumption in general, whereas the article provides data on beer consumption.

    Quite honestly, I've never heard of Steel Reserve (although looking at their portfolio, a few of their products look somewhat familiar). It looks like they are owned by SABMiller.

    This particular list uses data from 2012 - 2017 and limits the data to beer brands that shipped at least 1 million barrels in 2017. Realizing that there is some discrepancy in defining what brewer is an independent craft beer company, does anyone know how the largest independent craft beer companies show up in terms of the largest increase in sales over that period?
    Premo88 and JackHorzempa like this.
  2. MNAle

    MNAle Meyvn (1,056) Sep 6, 2011 Minnesota

    It would be a brewer that opened during the period, probably later in the period. It is easy to get a large % increase from zero.
    Premo88 likes this.
  3. surfcaster

    surfcaster Crusader (749) Apr 20, 2013 North Carolina
    Premium Trader

    You will live longer for this.
  4. JackHorzempa

    JackHorzempa Poo-Bah (3,760) Dec 15, 2005 Pennsylvania

    “8. Coors Banquet

    • Sales change (2012-2017): +20.0 percent

    • Barrels shipped in 2017: 1.6 million

    • Market share: 0.8 percent

    • Parent company: Molson Coors Brewing Company”

    Wow! I would never have expected that a beer like ‘regular’ Coors would have experienced a 20% increase.

    I suppose a ‘half empty glass’ person would say it is because this beer decreased so much prior to 2012 but…

    Still, a 20% increase for a non-Mexican AAL is a pretty impressive ‘turn around’.

    Anybody have an explanation for this?


    @jesskidden @RobH
  5. Troutbeerbum

    Troutbeerbum Initiate (106) Dec 5, 2016 Maine

    Jerry Reed and Burt Reynolds
  6. Beer_Stan

    Beer_Stan Initiate (64) Mar 15, 2014 California

    Miller/Molson-Coors is seeing a huge uptick as they are the Radioshack of the beer world from where I stand, for the most part staying out of the way of ABInbev's predatory practices while also not stepping on the toes of Craft beer too much outside of remaining relevant and competitive.
    chrismattlin, Ryan4120 and Bitterbill like this.
  7. JackHorzempa

    JackHorzempa Poo-Bah (3,760) Dec 15, 2005 Pennsylvania

    Hmm, that does not seem to bode well for MillerCoors as a successful business!?!

  8. Bitterbill

    Bitterbill Poo-Bah (6,264) Sep 14, 2002 Wyoming
    Premium Trader

    And still, I only see it on draught at one place in town..Buffalo Wild Wings. I truly enjoy the beer, not the venue.
    PapaGoose03 and HopsAreDaMan like this.
  9. Beer_Stan

    Beer_Stan Initiate (64) Mar 15, 2014 California

    I cant speak for Wyoming so much but out here in California (I think we have a few of their breweries here) there's a stronger market presence and distributor network. Also we have a literally shit load of dive bars that sell their stuff exclusively and proudly. I not sure why is different east of here but everywhere is different.
    HopsAreDaMan and Bitterbill like this.
  10. Beer_Stan

    Beer_Stan Initiate (64) Mar 15, 2014 California

    Actually being the "Radioshack" means they are staying out of the battle between the other companies and are most likely to survive the long term, by not driving strong marketing campaigns to sully craft beer, and by not "Inbevving" by buying in part or fully, craft breweries and over-marketing them to the point you're sick of them and they run out of business. They have a few "craft" beers in their portfolio but so far haven't been as scandalous with them as Heineken and AB have been. Staying out of the "craft wars" is saving them from where I stand.
  11. Zorro

    Zorro Poo-Bah (4,357) Dec 25, 2003 California

    Steel Reserve is Vile. Avoid at all costs.
  12. rgordon

    rgordon Champion (872) Apr 26, 2012 North Carolina

    It could double as an embalming fluid.
  13. LarryV

    LarryV Meyvn (1,064) Jun 13, 2001 Massachusetts

    Steel Reserve=cheap malt liquor. It takes a steel reserve not to barf after a couple.
    craigo19 and HopsAreDaMan like this.
  14. ecpho

    ecpho Aspirant (234) Mar 28, 2011 New York

    If Steel Reserve is a growing beer brand, the economy and health (and peoples ability to make sound decisions) in the US is worse than I ever imagined.
  15. nc41

    nc41 Poo-Bah (1,656) Sep 25, 2008 North Carolina

    Steel Reserve = Antifreeze. Weird vile shit no matter what flavor they add to it.
  16. Prep8611

    Prep8611 Aspirant (254) Aug 22, 2014 New Jersey

    I’ve had a couple Steele reserves in my college days. Wasn’t the worst thing in the world. It did get you buzzed for a low price of 2 dollars. I imagine that’s why people are drinking it now... It’s been ten years since I’ve had it and I doubt I’ll ever have it again.
    GormBrewhouse likes this.
  17. BrewsOverHoes

    BrewsOverHoes Defender (631) Nov 17, 2013 Georgia
    Premium Trader

    As a mortician, I can confirm this statement.
  18. jesskidden

    jesskidden Meyvn (1,362) Aug 10, 2005 New Jersey

    (Stubby Bottle Nostalgia?).

    1981 - Coors Premium (what they were calling Banquet at the time): 10.4 million bbl.

    So, nowhere to go but back up, slightly?

    IIRC, they've also down-graded it in many markets closer to "popular" price segment?
  19. dennis3951

    dennis3951 Champion (838) Mar 6, 2008 New Jersey

    I doubt that any brewery open after 2012 is selling close to 1,000,000 barrels a year.
    chrismattlin likes this.
  20. ecpho

    ecpho Aspirant (234) Mar 28, 2011 New York

    Thinking about it more - considering our current national nightmare I can't blame anyone for wanting to drink themselves blind these days. Between that, the economy about to point south, Steel Reserve makes sense.
    beermeplz likes this.
  21. GormBrewhouse

    GormBrewhouse Disciple (398) Jun 24, 2015 Vermont

    Was given a Steele reserve at a party, had one sip, excuses myself and dumped it, refilled with water. No harm no foul, no SR.
  22. MNAle

    MNAle Meyvn (1,056) Sep 6, 2011 Minnesota

    No, me either. However, I was responding to the part about which independent brewer had the largest % increase over the period.
  23. Ryan4120

    Ryan4120 Devotee (439) Dec 17, 2014 Virginia

    Not really a big fan of any of those brews...
  24. Foyle

    Foyle Champion (836) Sep 29, 2007 North Carolina

    You may be on to something here about the price point. In my area I can usually get Coors Banquet for the same price as PBR, and often cheaper than Yuengling. Both of those beers seem to have slightly increased in price while Coors has dropped a little.
  25. readyski

    readyski Aspirant (231) Jun 4, 2005 California

    Yes Steel Reserve is vile, but would rather drink that than a jager bomb. As to the Coors item (aside from lies and statistics) I think this merely points to the overall health of the industry, like rising tides raise all boats. Especially those that are well positioned.
  26. Soneast

    Soneast Champion (800) May 9, 2008 Wisconsin

    Haha same here. I can drink some mean Mickeys. But Steel Reserve? Blech! Could never stomach it. Then again, I may not be "baller" enough for it.
    Bitterbill, LarryV and HopsAreDaMan like this.
  27. Prep8611

    Prep8611 Aspirant (254) Aug 22, 2014 New Jersey

    I once made the mistake of playing Edward 40 hands with steel reserve while everyone else played with colt 45. I still won but that happened to make me lose as I was beyond fucked up.
    Milktoast75 likes this.
  28. surfcaster

    surfcaster Crusader (749) Apr 20, 2013 North Carolina
    Premium Trader

    No I/we didn't. It was typical ML but just not sure why they did it other than to say they did. Was pretty maligned on this site or perhaps you have selective memory?

    Let me get this--buying this abomination to get hammered to spite others.

    Ok--perfect sense.:rolling_eyes:
    LarryV likes this.
  29. nc41

    nc41 Poo-Bah (1,656) Sep 25, 2008 North Carolina

    I like every We
    I like everything Westbrook but The Gose and their ipa. I like the Key Lime Gose though.
    surfcaster likes this.
  30. thedaveofbeer

    thedaveofbeer Initiate (133) Mar 25, 2016 Massachusetts

    I really don't get malt liquor-I feel that most people drinking it are just trying to get drunk-Why not just drink cheap booze at that point? As far as economical yet tasty beverages go, you would be hard pressed to do better than Jack's Abbey House Lager. I don't think they distribute much beyond MA, but I can buy at 15 pack for 17 bucks without trying too hard and it is a great beer. I hope all my fellow BAers out there have a comparable alternative.
  31. rgordon

    rgordon Champion (872) Apr 26, 2012 North Carolina

    Dang, I wore white low top Chuck Taylor's as a basketball player from junior high to college. Rod Hundley lived in my neighborhood and was a Converse rep. We played ball with Hot Rod at the nearby pool all of the time, and he was a first incarnation of Pete Maravich.....Pete was great, but Rod was ungodly good.
    Troutbeerbum likes this.