News Three Floyds Goes to Europe

Discussion in 'Beer News & Releases' started by radium, Apr 26, 2012.

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  1. radium

    radium Initiate (0) Feb 17, 2010 California
    Beer Trader

    Check the full article here:,0,7354010.story

    First, why would he expand to Europe? Yes, going across the pond could mean more collaborations, more exposure to the European craft market (if it exists), and potentially more revenue. On the flip side, by distributing your beers WEST to the other half of the country, I could imagine your revenue would be much higher. Why? We don't get Three Floyds on the west coast, and if we do, it's old or through a trade. It seems to make more sense to distribute to the west coast first, then go to Europe. I get that he's english, but why not distribute to California/Oregon/Washington first?

    Really? Have you checked out Deschutes, Cascade, or Hair of the Dog lately? They've been putting out great beers - Cascade's Tap-It-Tuesday barrels or ANY of their sours, the Abyss, Adam, Doggie Claws (and/or barrel aged versions). Maybe I'm missing something...
  2. JRod1969

    JRod1969 Zealot (589) Nov 23, 2010 New York

    How about east to NY? Baby steps.
    marshmeli, jzeilinger, DanE and 10 others like this.
  3. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Maybe he's afraid of the competition.
  4. SammyJaxxxx

    SammyJaxxxx Poo-Bah (1,807) Feb 23, 2012 New Jersey
    Beer Trader

    I thi
    I think it would make sense to start in New Jersey before going into New York.
  5. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    :grimacing: Maybe Struise and Mikkeller convinced really doesn't make sense, its like CCB that ships to europe sometimes. They're not even on any of the coasts, I'm sure if they went to NYC and Boston they'd sell a lot quicker and make more than shipping to Europe. I'm still scratching my head trying to understand the reasoning behind this. I get that he likes to travel but his beers are doing the extensive traveling, not him although I guess he would go there to promote or something like that like Koch did.
  6. stxSS07

    stxSS07 Initiate (0) Nov 23, 2010 Illinois

    I'd check out their company slogan for more info.
  7. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    Breweries distros make no sense...CCB went to NYC before it expanded to GA, which is right freaking next to them. I don't get why they'd send the beer further when it will all get gobbled up just as much in the state right above them:confused:
    chardlogic and schwaeh like this.
  8. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Doesn't Three Floyds have super super small distro in the US? You have such a high demand here (I'd kill to be able to pick up ZD off the shelf here), why would you skip everything else here for abroad?
    DanE likes this.
  9. stupac2

    stupac2 Zealot (518) Feb 22, 2011 California
    Beer Trader

    That he's an ignorant asshole? That's the only way you could say that.
    FarmerTed likes this.
  10. yemenmocha

    yemenmocha Poo-Bah (2,459) Jun 18, 2002 Arizona

  11. stxSS07

    stxSS07 Initiate (0) Nov 23, 2010 Illinois

    I'd love to be able to pick up ZD off the shelf 40mi away from the brewpub!
    BarryMFBurton likes this.
  12. Mandark

    Mandark Initiate (0) Apr 8, 2008 Illinois
    Beer Trader

    I get angry at the internets, too, sometimes.
    gory4d likes this.
  13. nesarebad

    nesarebad Devotee (474) Feb 4, 2012 Pennsylvania
    Beer Trader

  14. aasher

    aasher Poo-Bah (2,572) Jan 27, 2010 Indiana
    Beer Trader

    Good for Chicago!
    MarkIntihar likes this.
  15. generalnotsew1

    generalnotsew1 Initiate (0) Feb 25, 2012

    Don't they distribute to Japan also?
  16. sethbradley

    sethbradley Initiate (0) Feb 14, 2012 New York

    Why aye man he's a Geordie. :slight_smile:
  17. beefandbean22

    beefandbean22 Aspirant (296) Oct 15, 2008 Washington
    Beer Trader

    Even tho I would love more distribution to the west coast, I can't hate on them for wanting to spread their beer to more places around the world. But, I can't even come close to agreeing with him about Portland. So much great beer there and enough breweries trying new things.
  18. TheFlern

    TheFlern Initiate (0) May 9, 2009 Idaho

    Wow, wtf? Portland is the same beer as twenty years ago? Way to diss on every brewery in the whole town like a jackass.
  19. SpottedZombie

    SpottedZombie Initiate (0) Feb 7, 2012 Illinois

    He's already got some of the most unique hoppy beers in the US. FFF has never had reliably good sours, which Europe is famous for. They want our hops, we want their yeast!

    He's not concerned about ramping up his bbl's produced a year, he can meet demand in Chicago alone with his current amount of 30,000 bbls. The only way he can increase production is to increase the amount of breweries, and he cant control everything if he has to build a brewery in California (for example).

    He already makes as much money as he feels is necessary (or he'd increase the prices). He's clearly not in it for that (it helps, but not his goal), as stxSS07 said, refer to their motto!
  20. stxSS07

    stxSS07 Initiate (0) Nov 23, 2010 Illinois

    First time we've agreed 100% since I've seen you on here. I think that deserves a brew at DLD!
    ADTaber and SpottedZombie like this.
  21. SpottedZombie

    SpottedZombie Initiate (0) Feb 7, 2012 Illinois

    I'll be at the Marriott bottleshare the night before, already have a lot of plans to meet up with as many BA's as I can! It'll be nice to put faces to the names.

    Personally, I think Nick is making a great business move if he's planning on collaborating with Mikkeler (or any prominent European brew house). That will increase brand awareness massively in Europe, might plant a lot of seeds early (there was talk of the craft beer scene being underdeveloped/nonexistent in Europe) in a relatively new market. Also, this adds to the allure of FFF. I've noticed that during my time here, it seems the harder a beer is to get, the better it is perceived to be once acquired.

    It's funny that people are complaining about FFF not distributing to the US outside of a small area, but the same thing could be said for essentially every other high-quality brewery (Deschutes, Alpine, HotD, CCB, etc).
  22. Pundarquartis

    Pundarquartis Initiate (0) Mar 13, 2010 Denmark

    Well... many unhappy faces here... but I at least would be happy as hell if Three Floyds decided to open up a brewpub in Copenhagen... or anywhere in Europe really.
    Fux and doopiedoopiedoo like this.
  23. dbmernin83

    dbmernin83 Initiate (0) Jun 13, 2010 California

    Come to SoCal. Jolly Pumpkin is here and you're closer! We don't have to have everything, just a few beers at least!
  24. doopiedoopiedoo

    doopiedoopiedoo Initiate (0) Oct 2, 2010 Netherlands

    I'd go for a FFF brewpub in Amsterdam. It would be good times.
    You guys would be happy is well if Cantillon opened a pub somewhere in the US, right?
  25. WillCarrera

    WillCarrera Initiate (0) Oct 11, 2010 Ohio

    exactly. the hard-on this entire forum would have would be just absurd. I live in Chicago, and while I'm not happy that it's a virtually impossible to buy Zombie Dust off the shelf in this city, I can't really imagine that FFF opening up a joint brewpub in Europe is gonna be a huge drain on FFF's production or the distribution to my city (or anywhere in the US). I think it'd be really cool for one of our top breweries to become more accessible to the European market, and doopledoopiedoo is totally right, if Cantillon opened up a brewpub in the US we know we would all go berserk and talk about nothing else for months on end. Really, this is nothing for us all to get pissed about, yes we all want more FFF, but this isn't necessarily going to prevent that from happening. I say good for Copenhagen or whichever lucky city this ends up happening in.
    doopiedoopiedoo likes this.
  26. TongoRad

    TongoRad Poo-Bah (2,063) Jun 3, 2004 New Jersey
    Supporter Beer Trader

    They were here, about 6 (?) years ago. Just a few beers, too (Alpha King, Robert the Bruce, and one or two more) but they couldn't consistently keep up with demand, and then pulled out not too much later. Overall it was a big letdown on a number of levels, and I'm at the point where I could do without them unless they really pick up their game.
  27. jesskidden

    jesskidden Meyvn (1,305) Aug 10, 2005 New Jersey

    I'd say it was longer ago than that - more than a decade ago (based on where I lived/shopped at the time- I moved winter of 2001-2). I'm not so sure that local demand was that great, I recall some of their beers (particularly Robert the Bruce- granted, not a particularly popular beer style) sitting on the shelves long after they pulled out of NJ. Besides the the ones you mention, I think Pride & Joy ("This ain't no 'mild'...") and (maybe?) Gumball Head might have been here as well.

    My impression was that they were ahead of their time in NJ. Forget who distributed them here- Hunterdon?
  28. Treebs

    Treebs Initiate (0) Apr 18, 2011 Illinois

    It mentioned Chicago specific beers in the article. I'm only assuming that if they were to open that brewpub and one Europe they would be run as separate entities a la the Goose Island Clybourn and Wrigleyville brewpubs. Barely any drain on current GI production.
  29. TongoRad

    TongoRad Poo-Bah (2,063) Jun 3, 2004 New Jersey
    Supporter Beer Trader

    I just went to the videotape (well...actually my old reviews) and I do have a review for Robert the Bruce from early 2006. So it's in that range- unless they were here for 4-5 years? It seemed like it was only about a year at the time.

    Like you said, though, Robert the Bruce was definitely the most common find. I got Alpha King about a half-dozen times, and the slot on the shelf was usually empty. Never even saw Gumball Head, and definitely would've picked it up in a second if I had. Things could've been different in different parts of the state, but I definitely remember them being hit or miss, and mostly miss.

    In the past 5 years or so I have definitely taken a much more interactive approach with the beer guys at the stores; back then I just relied on what I saw on the shelves. These days I definitely have a good sense of what is in backorder (hello, Founders/Hunterdon) and what simply doesn't sell. Maybe back then the stores were happy to sell what they had in stock and didn't re-order, I couldn't say, but I'm guessing that they would've been really happy to get Alpha King regularly, at least. They were more expensive than their competition, so that may have also been a contributing factor in the inconsistency (i.e. Hunterdon not placing regular orders?).
  30. joeebbs

    joeebbs Initiate (0) Apr 29, 2009 Pennsylvania

    Opening a pub in Europe has nothing to do with distributing bottles in the US. Did you even read the article you posted?
  31. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    It indirectly does since we are talking about resources and company focus. Any effort towards this brewpub takes effort away from expanding distribution in the states.
  32. Jason

    Jason Founder (8,121) Aug 23, 1996 Massachusetts
    Staff Subscriber

    ... and to think at one point in time they had sent their beer to RI. :confused:
    mschofield and ShogoKawada like this.
  33. joeebbs

    joeebbs Initiate (0) Apr 29, 2009 Pennsylvania

    It doesn't say that the bar in Europe will be a brewpub. Just a "pub".
  34. Bluecane

    Bluecane Initiate (0) Dec 30, 2011 New York

    Does Cantillon have extremely small distribution in Europe? If not, then it's probably not a fair comparison, regardless of whether this is a good idea or not.
  35. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    Yeah, Yeah, Yeah, rub it in, Jason :slight_smile:
  36. doopiedoopiedoo

    doopiedoopiedoo Initiate (0) Oct 2, 2010 Netherlands

    it's not like we can buy it all over the place here as well.
    Any specialty bottle shop will have Kriek or Classic Geuze but it's hard to find Cuvee St Gilloise, Fou Foune and the likes in Holland, and it's sometimes quite the hassle even in Belgium.

    Point is, I think people seem to get pretty worked up about it. Might just want to chill out and have a (non FFF) beer.
    GennyCreamAle and MarkIntihar like this.
  37. frazbri

    frazbri Crusader (740) Oct 29, 2003 Ohio

    That's a fair statement, but much of this thread is direct reaction to not having access to 3F bottles in other states. Would they be better off building a new, larger brewhouse to accomodate our desire for Zombie Dust? Maybe, but they've always done things their way.
  38. Mandark

    Mandark Initiate (0) Apr 8, 2008 Illinois
    Beer Trader

    Sorry for being unclear--I didn't think you were mad, I was referring to those unclear on the distro vs brewpub idea. But your avatar does look rather peeved, anyway....:wink:

    For what it's worth, with the impending glut of new breweries in the city proper, I would rather see them open up in the far northwest suburbs where there's less competition and more space. But that's also just me being greedy.
  39. EseLocoSS

    EseLocoSS Initiate (119) Feb 2, 2010 Illinois
    Beer Trader

    The article doesn't say anything about Three Floyds going to Europe. It just says that Nick Floyd wants to open a collaboration pub with
    Mikkel Borg Bjergso in Europe. This doesn't mean it would be a FFF pub.
  40. radium

    radium Initiate (0) Feb 17, 2010 California
    Beer Trader

    Do you really think Floyd would fly ALL the way out to Europe to open a brewpub and NOT have Three Floyd's beer on tap? You're crazy if you think he wouldn't.

    Even though the article does not directly speak of distribution to other states, I still feel it's relevant to this conversation. Why would he dump so much energy in going to Europe? Shoot, Stone is still trying to figure this out and they distribute to (almost) the entire U.S. It seems to make more sense to me to get your beers all over the country to create enough of a buzz that Europe takes notice. Taking your beers to Europe without being really known seems like starting from nothing. You could make better use of time, energy, and money by getting your beer into the hands of MORE craft beer drinkers here in America than Europe. Hear me out - I want Floyd's to blow up and have people drink their beer, but why not start by getting your beer to the east and west coast.
    mschofield likes this.
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