Top 20 Beers By Sales In US

Discussion in 'Beer Talk' started by digitalflood, Feb 23, 2015.

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  1. digitalflood

    digitalflood Crusader (758) Feb 4, 2011 New York
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  2. braugon

    braugon Initiate (0) Mar 14, 2013 Connecticut

  3. jcos

    jcos Devotee (478) Nov 23, 2009 Maryland
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    To each their own, but how is that last one listed - the bud light lime straw-ber-rita or whatever - even conisdered beer.

    Not like it has pumpkin and peach in it or anything...
     
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  4. ribonucleic

    ribonucleic Initiate (0) Feb 3, 2015 Utah

    All that colossal engineering expertise at Budweiser - devoted to creating... Budweiser.

    It would be as if all the brilliant people in the Apollo program worked to create a Nerf ball launcher.
     
  5. bluehende

    bluehende Poo-Bah (2,146) Dec 10, 2010 Delaware

    I think I threw up in my mouth a little. Number 20 put me over the edge.
     
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  6. Domingo

    Domingo Poo-Bah (2,618) Apr 23, 2005 Colorado
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    I'm glad to see Yuengling on there. Especially considering how limited their distribution is. I think that's pretty amazing.
     
  7. reefer_bob

    reefer_bob Aspirant (298) May 13, 2014 California
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    Hurrah Yuengling!

    So, based on Craft Beer now sells more than Bud Heavy, if you put ALL of craft beer together, it would be #3 on the list....
     
  8. SackBlabbath

    SackBlabbath Initiate (0) Nov 28, 2014 Kentucky

    Come one come all Yuengling fanboys.
     
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  9. Jnashed

    Jnashed Initiate (0) Feb 14, 2014 Virginia

    No Bud Clamato? Come on!
     
  10. ZAP

    ZAP Poo-Bah (3,828) Dec 1, 2001 Minnesota

    Noticeable absent Bud, MGD, Coors Original. Price brands like Pabst and High Life make it though
     
  11. Akerstache

    Akerstache Initiate (0) Feb 20, 2015 Germany

    Actually surprised Heineken sells that much.
     
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  12. jesskidden

    jesskidden Poo-Bah (1,852) Aug 10, 2005 New Jersey
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    Those figures for sales volume measured in cases are not the actual totals for the brands but, being IRI data, they are only off-premise sales for (to quote) "U.S. Multi-Outlet + Convenience(Food, Drug, Mass, Walmart, Club [Sam’s and BJ’s], Dollar and Military)+ Convenience."

    For example, Bud Light sells in the range of 38 million barrels a year (2013 total) and the listed 294 million cases (at 2.25 gallons) equals only about 21 million barrels.

    Note, too, that the order is based on dollar sales, not volume (the typical way to rank beer brands in the brewing industry).

    Budweiser is #3 - but, yeah, both the former "full strength" premium-priced flagships of MillerCoors, MGD and Coors Banquet have been falling steadily the last couple of decades, but still make the top 50 or so.
     
    #12 jesskidden, Feb 23, 2015
    Last edited: Feb 23, 2015
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  13. ribonucleic

    ribonucleic Initiate (0) Feb 3, 2015 Utah

  14. TonyLema1

    TonyLema1 Poo-Bah (1,757) Nov 19, 2008 South Carolina
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    Yuengling got the highest BA score of the bunch, we sell a ton of it...I have no problem with the beer, but in the store it sells for the same price as BMC, but at a restaurant it's usually $1 more per bottle
     
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  15. Horbar

    Horbar Zealot (508) Feb 24, 2012 Rhode Island

    I wonder what non-beechwood aged Bud would taste like??
     
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  16. rhartogsq

    rhartogsq Aspirant (251) Jun 18, 2010 Virginia

    wow, one beer on the list with 20 different names.
     
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  17. jesskidden

    jesskidden Poo-Bah (1,852) Aug 10, 2005 New Jersey
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    That's what it looks like to me - they (VinePair) combined the sales of several of the "Rita" beers, while IRI lists them separately.
     
  18. ribonucleic

    ribonucleic Initiate (0) Feb 3, 2015 Utah

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  19. Asics

    Asics Disciple (369) Jul 28, 2012 Washington

    Bud Ice? I wasn't aware that was even a thing anymore. I might be getting it confused with Bud Dry though.

    I wonder what the top selling craft beer is.
     
  20. are_doubleyou

    are_doubleyou Initiate (0) Aug 3, 2014 Illinois

    I'd guess it is Sam Adams Boston Lager by a mile.
     
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  21. jesskidden

    jesskidden Poo-Bah (1,852) Aug 10, 2005 New Jersey
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    According to the same IRI criteria noted above, it is "Samuel Adams Seasonal", followed by "Sierra Nevada Pale Ale" and "Samuel Adams Boston Lager". Of course, once 2014's Brewers Association's Top 50 Breweries Lists come out, it is expected that Yuengling will move to the "craft" designation, and so it would be Yuengling Traditional Lager. But IRI doesn't follow B.A.'s definition for "Craft", so...
     
    #21 jesskidden, Feb 23, 2015
    Last edited: Feb 23, 2015
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  22. Asics

    Asics Disciple (369) Jul 28, 2012 Washington

    Yeah those are what I had in mind. I was also thinking Alaskan Amber, but that could be a West Coast thing.
     
  23. jesskidden

    jesskidden Poo-Bah (1,852) Aug 10, 2005 New Jersey
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    Not even in the Top 30 of IRI's "Craft" beers.
     
  24. MikeP64

    MikeP64 Initiate (166) Jan 24, 2015 South Carolina

    My god it's like an ugly high school yearbook page...
     
  25. MNAle

    MNAle Poo-Bah (1,564) Sep 6, 2011 Minnesota
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    What's that? Is that the total of all SA seasonal beers?
     
  26. gopens44

    gopens44 Poo-Bah (2,294) Aug 9, 2010 Virginia
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    I'm surprised that the "Banquet Beer" is not ahead of Bud Ice or Bud Platinum, or even in the top 20 for that matter. I could guessed at this list 50 times and would have assumed it would be on here every time.
     
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  27. charlzm

    charlzm Poo-Bah (2,151) Sep 3, 2007 California

    ISO Bud Lite Pumpkin-Peach-arita
     
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  28. jesskidden

    jesskidden Poo-Bah (1,852) Aug 10, 2005 New Jersey
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    Probably - at least, the ones that I guess share the same UPC (do they?), which I assume is the primary way IRI collects their data. Similar to other "Top 30 best selling craft beers" like "NEW BELGIUM VARIETY PK" .
     
  29. charlzm

    charlzm Poo-Bah (2,151) Sep 3, 2007 California

    Not sure if they do it any more, but I was told in days of yore that beechwood planks were stacked up in a pyramid in the bottom of the fermenter to provide more surface area for yeast to flocculate at the bottom faster.

    Apparently, beechwood was chosen due to its cost/abundance and not from any flavor standpoint.
     
  30. JAntony345

    JAntony345 Initiate (85) May 1, 2010 New York

    It's not surprising most people a price focused
     
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  31. Joe_wineworks

    Joe_wineworks Initiate (0) Jun 25, 2014 New Jersey

    Wooo, my store alone made up 0.00025343571638677343762987733% of those Bud Light sales!!!!!
     
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  32. meefmoff

    meefmoff Devotee (418) Jul 6, 2014 Massachusetts
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    Wow, I had no idea that Keystone still existed. That was my go to beer back in my dark days (early 90s) because I thought that, rather than tasting like crap, it didn't really taste like much of anything at all. Plus it was like 4 bucks a 12 pack.

    I'd like to see a brewery co-opt their old "bitter beer face" ads to sell IPAs.

    edit: looking more closely at the ad, they actually reference IBUs at the end to prove how non bitter the beer was. That's actually sort of weirdly ahead of its time.
     
  33. jcos

    jcos Devotee (478) Nov 23, 2009 Maryland
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    I like Yuengling. No it's far from my first choice of a beer, and no there is no need to "hype" it, but it is perfectly acceptable, especially at the end of the night. Call me crazy, I prefer my last beer to be lighter abv, not stronger.
     
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  34. glass_house

    glass_house Zealot (576) Jan 10, 2014 Ohio
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    How many of the top 20 have you tried? Personally, I've had them all except for Bud Ice, Modelo, and Bud Light Platinum. Hoping to work some trades soon.
     
  35. jcos

    jcos Devotee (478) Nov 23, 2009 Maryland
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    ISO: Fresh Fat Head's
     
  36. Treyliff

    Treyliff Poo-Bah (4,081) Aug 10, 2010 West Virginia
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    That's because it's a "premium" beer :wink:
     
  37. Beerhere_NWI

    Beerhere_NWI Initiate (0) Nov 12, 2014 Indiana

    NISO (NEVER in search of). I'm betting Zima is #21.
     
  38. LittleDog

    LittleDog Initiate (144) Dec 19, 2014 Texas
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    I love Nerf ball launchers you ballistics snob!
     
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  39. Smitty1988

    Smitty1988 Initiate (0) Oct 16, 2012 Arizona

    I wish the list continued, really curious where SNPA and Boston Lager show up. Its amazing how litigious those companies are (SABMiller InBev), based on the sales, craft shouldnt even be on their radar......
     
  40. charlzm

    charlzm Poo-Bah (2,151) Sep 3, 2007 California

    Your answer is up the thread a ways...
     
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