Traffic Jams and Tap Handles: Self Distribution Offers Small Breweries a Road to Growth

Discussion in 'Article Comments' started by BeerAdvocate, Jan 2, 2019.

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  1. BeerAdvocate

    BeerAdvocate Founders (16,536) Aug 23, 1996 Massachusetts

  2. JackHorzempa

    JackHorzempa Poo-Bah (4,540) Dec 15, 2005 Pennsylvania
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    “One of the biggest complaints from distributors is that new breweries don’t understand how the model works,” Watson says. “They end up learning a lot about the business, including how to find their way in a crowded market while proving they have a viable brand.”

    In my area it seems that of late there are way more breweries (and their large portfolio of brands) than there are tap handles at local beer bars. And even more small, local breweries are planned to open later this year (2019). It seems like a HUGE challenge for these new breweries to obtain tap handle space.

    Cheers!
     
  3. StoutElk_92

    StoutElk_92 Poo-Bah (2,745) Oct 30, 2015 Massachusetts
    Society

    A lot of breweries in Mass start out self distributing and sometimes find their way into a bigger distributor’s hands. Night Shift was self distributing and then created their own distribution company out of it. There are some good breweries around here that still self distribute in Mass.
     
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