Tröegs announces Mad Elf Beer Cheese collaboration

Discussion in 'Beer News & Releases' started by Jason, Oct 13, 2020.

  1. Jason

    Jason Founder (8,641) Aug 23, 1996 Massachusetts
    Staff Moderator Fest Crew Society

    October 13, 2020

    In anticipation of the holiday season, The GIANT Company, Caputo Brothers Creamery of Spring Grove, Pa. and Tröegs Independent Brewing of Hershey, Pa. are teaming up once again on a limited edition cheese offering – Mad Elf Beer Cheese.

    This merry and bright holiday treat is the third collaboration for the three companies and follows the successful launches of Troegenator Beer Cheese last year and Perpetual Beer Cheese earlier this year. As in the other two limited edition cheeses, 100% of the milk used to make Mad Elf Beer Cheese comes from Pennsylvania dairy farms.

    In addition to Mad Elf – with its notes of cherries, chocolate and honey – the cheese is further augmented with a spice rub of cinnamon, nutmeg and clove from Calicutts Spice Co. in Hershey. Additionally, Hershey’s Natural Cocoa and freshly ground espresso from Little Amps Coffee Roasters in Harrisburg was also added to the rub.

    “This cheese connects so many different Pennsylvania makers,” says John Trogner, brewmaster and founding brother of Tröegs. “Brewers, cheesemakers, coffee roasters, a spice company. And it helps farmers find sustainable ways to survive and thrive. On top of all that, it’s really, really good.”

    Mad Elf Beer Cheese is now available exclusively for a limited time while supplies last at all 185 GIANT, MARTIN’S and GIANT Heirloom Market locations and available for purchase through GIANT Direct and MARTIN’S Direct online grocery service. The cheese is also available for delivery via or in person at Tröegs.

    To learn more about Mad Elf Beer Cheese and this unique collaboration, please read the full story at our blog.

    adrock314, Spade, Bhubbard34 and 3 others like this.
  2. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

    I'm a huge fan of these beer cheeses and cheese spreads. The Victory Hop Devil and Golden Monkey spreads are excellent and I imagine this ME cheese will be as well.
    Spade likes this.
  3. EastHarris

    EastHarris Initiate (47) Jan 9, 2012 Pennsylvania

    Perpetual IPA beer cheese is insane. Like something you would expect from DFH.

    Couldn’t pick a better partner than Caputo Brothers either. They are world class cheese makers.
    ESHBG likes this.