TX Label Approvals

Discussion in 'Southwest' started by Lutter, Jun 15, 2012.

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  1. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    They're going to be distributed through AB's current channels... the company in the label approval is "ANHEUSER-BUSCH LLC". It's not a separate or independent company at all... in fact they don't even need to pay for additional licenses for a separate brewery to the TABC by doing it this way (~$6000). If you distribute AB products already, Goose Island will be added to your portfolio.

    Also, you summarized what I was trying to say quite perfectly: AB is going to leverage their products and market power to force retailers to carry their new product line and force out independent craft brewers that don't have the heft to retain shelf space.

    I don't think it will affect bars that are craft-only (Banger's, Draught House, etc...) but AB distributors can also flex their muscle in bars that carry liquor by withholding the liquor and wine they distribute. If you've got a place that has 1 or 2 craft taps (lots of places have BMC and Shiner or Fireman's 4) and liquor, it could be a real factor that could change that to 312 Urban Wheat or Honker's. That's where it's gonna hurt.
     
    #261 Lutter, Nov 1, 2012
  2. thirdeye11

    thirdeye11 Pundit (973) Feb 3, 2009 Texas

    AB InBev absolutely influence what taps will go where, but ultimately it comes down to what the bar owner really wants to do. No one can FORCE someone to carry something they don't want to. Most bar owners just aren't that passionate about craft beer to look the other way, and carry what they want. A few of the obvious exceptions are guys like Keith Schlabs and Corey Pond, respective owners of Flying Saucer/Meddlesome Moth and The Common Table. These guys stand up for what they believe in , and don't let anyone tell them what to carry. Obviously this is less of a factor with chains, because chains will just carry what the distro influences them to carry in most cases.
     
    #262 thirdeye11, Nov 1, 2012
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  3. thirdeye11

    thirdeye11 Pundit (973) Feb 3, 2009 Texas

    I agree that the incident was weird, but I also believe it's sort of hilarious to think that he didn't want to sell. Yeah, he was quoted as saying that he made a huge mistake, but once a deal is done, it's done. I assume he was of sound mind and body when he signed off on the deal (otherwise the contract wouldn't be enforceable) so why assume he didn't want to? The guy made millions of dollars, I'm sure he's fine.
     
    #263 thirdeye11, Nov 1, 2012
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  4. jamescain

    jamescain Initiate (0) Jul 14, 2009 Texas

    He said it was a huge mistake....then he looked at the check again and thought better of his decision.
     
    #264 jamescain, Nov 1, 2012
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  5. pushstartnow13

    pushstartnow13 Initiate (0) Nov 28, 2011 Texas

    I enjoys this discussion on GI... The article is solid but it is not unique to beer nor ABInBev. Look at the list of Imports that are no longer brewed in their country of origin; Fosters-Fort Worth, kirin- LA, Becks-St. louis, Asahi- canada, Red Stripe soon to be US with many more, yet people still buy it. I wish all the best for GI and AB is not dumb..they are aware they have a golden "goose" and I think they know they cannot afford to lose their "craft" credibility, they will protect it (for as long as they can). Plus the article called the 312 an imperial pale ale...fail...it is an urban wheat. Sorry lutter this is a topic for another thread, cheers!
     
    #265 pushstartnow13, Nov 2, 2012
  6. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    Nah, it's relevant with all the GI approval talk.
     
    #266 Lutter, Nov 2, 2012
  7. greenspointexas

    greenspointexas Pooh-Bah (2,075) Jan 16, 2011 Texas
    Pooh-Bah

    SIAP

    [​IMG]

    [​IMG]

    [​IMG]
     
    #267 greenspointexas, Nov 5, 2012
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  8. lokieman

    lokieman Initiate (0) Jan 20, 2011 Oklahoma

    Shiner is making a Farmhouse Ale? Terrifying....
     
    #268 lokieman, Nov 5, 2012
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  9. Exiled

    Exiled Initiate (0) May 30, 2009 Texas
    Trader

    Im looking forward to that new Real Ale Porter!
     
    #269 Exiled, Nov 5, 2012
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  10. thirdeye11

    thirdeye11 Pundit (973) Feb 3, 2009 Texas

    I just cracked up laughing, audibly, probably more so than anything in recent memory.
     
    #270 thirdeye11, Nov 5, 2012
  11. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    Shiner... Farmhouse... ale? Does not compute. Does not compute.

    After googling for some info... I found that they're going to be using Golding, Sterling, & Meridian hops and clock in at 5.7% ABV. Also, there's a neck label that proclaims "REFRESHING & SPICY".

    What're they tackling next, sours?! :wink:
     
    #271 Lutter, Nov 5, 2012
  12. FUNKPhD

    FUNKPhD Initiate (0) Apr 13, 2010 Texas

    Maybe they're using JK yeast? :wink:
     
    #272 FUNKPhD, Nov 5, 2012
  13. turfy

    turfy Pooh-Bah (1,872) Mar 17, 2010 Texas
    Society Pooh-Bah Trader

    FIFY

    " Also, there's a neck label that proclaims "REFRESHING, METALLIC & SPICY"
     
    #273 turfy, Nov 6, 2012
  14. icetrauma

    icetrauma Pooh-Bah (1,657) Sep 7, 2004 Texas
    Pooh-Bah

    I'll give Shiner some props for attempting different styles but that is about it.
     
    #274 icetrauma, Nov 6, 2012
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  15. omnigrits

    omnigrits Initiate (0) Jun 1, 2006 Texas

    You made Petit Prince come out of my nose :stuck_out_tongue:
     
    #275 omnigrits, Nov 6, 2012
  16. BeanBone

    BeanBone Initiate (0) Oct 12, 2006 Texas

    They're good for gateway purposes, too.
     
    #276 BeanBone, Nov 6, 2012
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  17. icetrauma

    icetrauma Pooh-Bah (1,657) Sep 7, 2004 Texas
    Pooh-Bah

    I have a soft spot for them. They where my gateway beer.
     
    #277 icetrauma, Nov 6, 2012
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  18. DanzBorin

    DanzBorin Initiate (0) Apr 11, 2012 Texas

    Shiner is the beer I thought was high falootin back in 1994.
     
    #278 DanzBorin, Nov 6, 2012
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  19. BeanBone

    BeanBone Initiate (0) Oct 12, 2006 Texas

    Shiner & Guinness got me started down this road to ruin.
     
    #279 BeanBone, Nov 6, 2012
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  20. r0nburgundy69

    r0nburgundy69 Initiate (0) Jan 27, 2012 Texas

    i didnt mind the prickly pear one. but i drank shiner before anything else, so i have a soft spot in my heart for them
     
    #280 r0nburgundy69, Nov 6, 2012
    icetrauma likes this.
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