Interestingly, a couple summers ago I was in a bar in Columbus, Ohio w/a friend and we both spied the return of Schlitz and feeling nostalgic & 1/2 price off domestic happy hour, we ordered a couple..."Sorry fellas, the Schlitz isn't part of the special." To which I replied, "It's a domestic bottle, right? Or is it suddenly imported from Canada?" Bartender says, "No it's domestic, but they are trying to market & price it like a craft, sorry" We settled on Pabst & it's pseudo Canadian cousin Black Label...which as we all know is like apples to apples w/Schlitz...honestly, if this is true how freaking brain dead of the marketing department. I would have liked to have been witness to that meeting of ex New Coke/Crystal Pepsi marketeers.