Saw the latest Stone announcement for Enjoy By Tangerine IPA today, and it dawned on me... is producing multiple variants of a much-loved beer the new strategy to stay competitive in the crowded craft beer market? Stone's done Enjoy By Unfiltered, Black IPA, Tangerine, etc. Ballast Point has thrown every fruit you can think of into Sculpin in the last year. New Holland has Dragon's Milk varietals planned for days on end. People haven't been this interested in Abyss in forever since they made the new BA variants. Do breweries see these base beers sitting on shelves and think they can re-ignite interest by continually releasing varieties which people will buy, and thus make more money? Is everything from now on just gonna be a special variant released once every few months?