Veteran Beer Company To Debut November 11th

Discussion in 'Great Lakes' started by Jason, Nov 8, 2013.

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  1. Jason

    Jason Founder (8,083) Aug 23, 1996 Massachusetts
    Staff Subscriber

    CHICAGO, Il., Nov. 8, 2013 – The Veteran Beer Company will arrive in the beer industry on Veterans Day, Nov. 11 with the launch of its first two hand-crafted beers, “The Veteran” and “The Blond Bomber.” The Chicago-based company is veteran owned and all of its employees are veterans who served in every branch of the military.

    “We’re extremely excited and proud to enter the beverage marketplace with two beers of such superior quality and taste,” said Paul Jenkins, president and CEO and former naval aviator. “Our mission is simple. We are applying levels of precision and intensity to create and sell the finest craft beers in the world so in the long run we are able to employ as many veterans as possible, as quickly as possible.”

    The company’s goal is to hire 100 veterans within its first year, 500 within three years and 3,500 within five years.

    “We intend to change the momentum in veteran unemployment within one generation by showing American business what an incredible resource veterans are,” said Jenkins. “We’re also a business comprised of veterans and are striving to employ those who served our country in uniform in every role within the organization.”

    Both beers are being produced at the company’s brewery in Cold Spring, Minn. Monarch Beverage, based in Indianapolis will distribute the products in Indiana. Mautino Distributing Co. and Flyer Beverage Co. will distribute the beer in Illinois.

    “We are in the business of producing and selling the finest domestic craft beer in America and believe beer drinkers will enjoy our beer and identify with our brand,” said Chad Watson, vice president of sales and brand development. “Ten percent of our profits will go to charities that support veterans causes.”

    Ten thousand cases arrived in Chicago on Nov. 6 and are currently available at retail stores in Illinois and Indiana including Binny’s Beverage Depot, Kenwood Liquors, Tony’s Finer Foods, and select Safeway stores, Cardinal Liquors, Nardi’s on Chicago, and The Department. They are also available in Chicago at Hooters, The Lodge, Bootleggers, Mother’s Too, Pippin’s Tavern and Streeter’s Tavern.

    Both beers will also be available at all Levy Restaurants located inside the United Center in Chicago.

    The company’s brewmaster Eric Rine began his career as an aviation supply officer before transitioning to fighter aviation as an F/A-18D Weapon Systems Officer.

    “We’re producing two specially developed hand crafted beers,” said Rine, who completed professional brewing courses at the Siebel Institute of Technology, America’s oldest brewing school, and the University of California at Davis School of Brewing Science. “The Veteran Amber Lager is an easy-drinking, session beer that can satisfy even the most discerning drinker again and again without being too filling. The Blonde Bomber is an easy-to-drink session, true craft beer created for those who love a beer with a gentle flavor profile and a pleasing texture.”

    “We are acutely aware of the challenge veterans face in finding jobs,” said Jenkins. “There would be no need for a company like Veteran Beer Company if the veteran unemployment rate was not 3 times the national average and the unemployment rate of disabled veterans was not 88 percent. We want to change the momentum in veteran unemployment by providing veterans with meaningful opportunities for post-service careers as we grow the company.”

    About Veteran Beer Company
    The Veteran Beer Company was founded on July 4, 2012 by disabled combat military veterans and dedicated to producing, selling, and delivering beers of superior quality and taste and creating meaningful post-service careers for military veterans. The company strives to employ veterans in every role within the organization and the supply chain while adhering to the highest principles of military service, conducting business with integrity, courage, and loyalty. The company is committed to being a preeminent beverage manufacturing company inspired by the highest traditions and principles of the United States military.

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  2. iuindy2l

    iuindy2l Initiate (0) Mar 25, 2013 Indiana

    I really hope the beer is good because I love the concept.
    jRocco2021 and JohnnyHopps like this.
  3. TheodorHerzl

    TheodorHerzl Zealot (513) Mar 30, 2007 Indiana
    Beer Trader

    I was a military brat growing up, and I love this concept. 3500 employees though in 5 years? How many people does Sierra Nevada employ? Good luck to them and their beers of superior quality.
    russpowell likes this.
  4. CMUbrew

    CMUbrew Initiate (0) Jan 27, 2012 Michigan

    650 according to one article I've read. Even their goal of 500 employees doesn't seem feasible in less than two decades, let alone three years.
  5. AaronBurr

    AaronBurr Initiate (0) Dec 17, 2011 Illinois

    Hmm. All veterans huh? Seems like discrimination.
    JakeT469 and guytyping like this.
  6. TheodorHerzl

    TheodorHerzl Zealot (513) Mar 30, 2007 Indiana
    Beer Trader

    Savan, Hotmetal1 and russpowell like this.
  7. psykosis

    psykosis Aspirant (268) May 21, 2009 Indiana
    Beer Trader

    There's a brewery in Traverse City called Bravo Zulu that sounds similar. Hope both places do well.
  8. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    Beer for now is being brewed at the Cold Spring facility in MN. Good luck Veteran!
  9. rabbitguy

    rabbitguy Initiate (0) Jun 18, 2009 Illinois


    They had both at the Binny's in Glen Ellyn last night.
  10. Beerbelly22

    Beerbelly22 Initiate (0) Jul 28, 2012 Minnesota

    Good concept, but their projections are making Wisconsin Brewing Company look sane, which I thought was impossible 2 weeks ago.
  11. hopfenunmaltz

    hopfenunmaltz Meyvn (1,264) Jun 8, 2005 Michigan

    Back in 2009 I was told Sierra Nevada has 800 or so employees. That counted the taproom and kitchen staff.
  12. russpowell

    russpowell Poo-Bah (7,441) May 24, 2005 Arkansas
    Beer Trader

    As a vet, I hope this works. But if the beer is not up snuff & is a gimmick, I will not buy it...
    jRocco2021 likes this.
  13. iuindy2l

    iuindy2l Initiate (0) Mar 25, 2013 Indiana

    Our distributor brought some by today. The amber is solid, but we weren't fans of the blonde.
  14. mychalg9

    mychalg9 Champion (846) Apr 8, 2010 Illinois
    Beer Trader

    I'm not seeing any reviews yet, am I searching for the wrong thing?
  15. bachstar

    bachstar Initiate (0) Oct 4, 2010 Indiana

    The Blonde Bomber I had was not good. It had no distinguishing characteristics. I paid $3.50 for one bottle in a bar in South Bend, IN and I would have been disappointed had I only wasted 50 cents on it. They better improve the product fast or they will go the way of Four Horsemen Brewing which had the same problem, sucky beer.
  16. ibew292

    ibew292 Initiate (0) Aug 11, 2010 Minnesota

    The Blond Bomber wasn't bad or good, but I thought the Amber was Tasty. Will buy the Amber again.
  17. Savan

    Savan Disciple (336) Jul 2, 2014 Minnesota

    I would place it in the Half-Craft section right aside Third street beer and Alaskan and Leinies. This said, I love the concept and it could just be they are targeting a american population that is use to un-amazing beers. (sadly)
  18. allouez86

    allouez86 Initiate (197) Jan 24, 2009 Wisconsin

    I don't think I'd put Alaskan in that category. Smoked Porter and Barleywine are pretty nice examples of their styles, but to each their own.
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