So this beer has been around for at least 20 years (added to Beer Advocate way back in 2001). It is a 9%+ ABV Belgian Tripel. Victory makes a wide portfolio of solid beers across many styles. Various IPAs including Lo Cal and NEIPAs and hazies, Prima Pils is among the better widely distributed pilsners out there. So the question is how is a 9% Belgian Tripel their best selling beer in 2020 (when they make lots of other solid beers in more "2020" popular/trending styles? I thought I've read somewhere that this Belgian Tripel accounts for 70% of their total sales (but someone please fact check that...I had no luck on internet searches myself). I don't know if that is Golden + all the variants of the Monkey, or just Golden either. Any theories and thoughts on how a Belgian Tripel is dominating a respectable brewers sales volume? Thought this would be an interesting conversation for "Beer Talk" forum, so have at it.