Victory Rebranding - "Revel in the Taste of Victory"

Discussion in 'Beer Releases' started by RobHB, Feb 13, 2019.

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  1. RobHB

    RobHB Zealot (562) Aug 20, 2017 New Jersey

    Victory's got a new look!

    Also at Brewbound:

    Honestly, I'm of two minds on this whole rebranding thing. I kind of like the label rebranding for most of the line, though I'll miss the all green can/bottle label for Prima Pils but undertand the complete overhaul.

    They might be a little bit late to the Hazy game with Cloud Walker, but I expect that it will be a pretty good beer considering Hop Devil is an iconic IPA and Victory has a pretty solid IPA game.

    Along those lines, I imagine "No Brainer IPA" is just another rejiggering of Vital IPA

    However, I am very much looking forward to Twisted Monkey as they lean more into the "Monkey" brand. They did a fruited golden Belgian in their blackboard series a couple of years ago (Peach Belgian Blonde) which I *really* enjoyed

    Admitting to some bias here as Victory is a long-time favorite.

    Thoughts from fans and detractors of Victory?
  2. IronLover

    IronLover Pooh-Bah (1,828) Apr 17, 2009 Pennsylvania
    Pooh-Bah Society

    Also a huge fan of Victory. Was glad to see Hop Wallop return, although I prefer the old, happy go lucky looking miner over the new "mascot". Most of their brews are solid and the new labels are refreshing and will like make consumers give their line-up another try. We consumers are suckers for a new look. They have an amazing, deep portfolio of beers if you look through their offerings.
    Definitely looking forward to the Twisted Monkey.
  3. invertalon

    invertalon Pooh-Bah (2,065) Jan 27, 2009 Ohio
    Pooh-Bah Society Trader

    As long as Prima continues on, I'm a happy camper!

    But the branding looks good to me overall. No issue with it.
  4. Giantspace

    Giantspace Pooh-Bah (2,879) Dec 22, 2011 Pennsylvania
    Pooh-Bah Society

    Quite childish looking cans.

    As a long long Victory fan boy, I had a keg of Hop devil at my wedding 3 months after the brewery opened. I have had many good beers from Victory but not recently. Price wise I don’t see them competing. I do like prima and vital and will grab a case when it’s on a pallet clearance at my beer guy. The new beers come and go fast and are much too money fir what they are. I had a cloudy Ipa from Victory on tap in December. It was nothing to write home about for all four of us.

    Hop devil tastes too sweet to me now, almost sugar water sweet and that stinks as it was such an earthy spicy hoppy beer when I first had it.

    I wish Victory all the luck but this new package is horrible.

    Maybe try to produce a great core line up that is under $30 a case and be king of the locals. As far as six pack prices, $12 plus even for core is crazy.

  5. errantnight

    errantnight Initiate (0) Jul 7, 2005 District of Columbia

    Their branding has always been much better than their aesthetics, and I...kinda hate these. They feel cutesy and cartoonish in a way that doesn't speak to me.

    I mean, I don't think there's a style that will stop me from buying Prima but it doesn't encourage me to try any of their other stuff, and I'd certainly never toss them a dime on merch.

    I suspect I'm just not their target demo, but egads.
    anfield86 and NeroFiddled like this.

    THANAT0PSIS Pooh-Bah (2,201) Aug 3, 2010 Wisconsin

    Even if they branded with Goatse, I'd still buy Prima. I'm not that fond of the new packaging, nor am I a fan of another hazy IPA from a company that really doesn't need one (I'd rather see cans of Braumeister Pils and other lagers), but I'll keep drinking Prima and the occasional Dirtwolf.
  7. donspublic

    donspublic Grand Pooh-Bah (3,478) Aug 4, 2014 Texas
    Pooh-Bah Society Trader

    I am always game for a <6% belgian ale
    GreenBayBA likes this.
  8. beernuts

    beernuts Initiate (0) Jan 23, 2014 Virginia

    I really like the new labels and how they give the whole lineup a coherent look.

    As far as the “late to the hazy IPA game”, I think it’s time that we all just accept that basically every brewery is going to do (at least) one.
  9. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    I don't particularly like the new can designs but I'd buy the heck out of Prima, HopDevil, Helles and Home Grown ---- IF I could find them (and, of course, they were fresh) in NJ. In most of the state, Victory is distributed by AB houses and they've pretty much given up on the brand from what I've seen in central Jersey (primarily in the Ritchie & Page and High Grade territories) Obviously that could be because they no longer sell but given AB's numerous "captured craft" brands...
  10. fps_dean

    fps_dean Initiate (0) Feb 3, 2013 Massachusetts

    This is my thoughts too. I've always been a huge fan of Victory, and I used to get them for $9 ($10 for imperials) a 6 pack just over the border in Vermont as well before their distribution went to shit so between that and making some exceptional beers, you'd always find some Victory in my fridge. I hope the new packaging means improved distribution. Dirt Wolf, Hop Devil, Storm King Stout, Sour Monkey, Golden Monkey and Headwaters Pale ale have all been longstanding favorites of mine.
    mikeinportc likes this.
  11. fps_dean

    fps_dean Initiate (0) Feb 3, 2013 Massachusetts

    Also I should add that the local store owners always tell me Victory sells right off the shelf, they just can't get it.
    GreenBayBA likes this.
  12. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    Not the situation here. I just don't see a lot of the "classic" Victory brands (been years since I saw Helles, and no Prima Pils for quite a while) and those "older brands" that I do see are mostly bottled and often old.

    I see some out of code variety packs of cans. I did recently see the new Hop Wallop in bottles and some "Juicy" named can, but couldn't figure out what exactly it was (I don't buy flavored beers) and passed when I read "Contains Lactose".
    mikeinportc likes this.
  13. anfield86

    anfield86 Pooh-Bah (2,594) Nov 21, 2006 New Jersey
    Pooh-Bah Society Trader

    I hope this rebranding means we might see cans or bottles of Braumeister Pils someday. Or Zeltbier; that would be cool, too.
  14. BeastOfTheNortheast

    BeastOfTheNortheast Pooh-Bah (2,153) Dec 26, 2009 Pennsylvania
    Pooh-Bah Society

    I don't go out of my way to buy Victory beers to begin with since I think their beer is mediocre. I understand the rebranding that certain breweries are doing, but I think it ruins some of the nostalgia.
  15. Domingo

    Domingo Grand Pooh-Bah (4,146) Apr 23, 2005 Colorado
    Pooh-Bah Society

    Whatever keeps them alive and kicking is fine by me. We're starting to see some formerly major players having financial issues. If this keeps them in the black (and continuing to be able to make Prima and the like), then I'm all for it. Hopefully they aren't too late to "hop" on those bandwagons, though.
    mikeinportc and chrismattlin like this.
  16. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,245) Dec 11, 2008 Pennsylvania
    Pooh-Bah Society

    I agree that the cans now do have a coherent look. But to me it just makes it look more "corporate". The old labels had more individual personality (or at least the real old ones - Storm King had already gotten lame with the Angry Birds looking re-design).
  17. ESHBG

    ESHBG Pooh-Bah (2,099) Jul 30, 2011 Pennsylvania
    Pooh-Bah Society

    I have mixed feelings on the new art but figured a rebrand was coming soon. I love Victory and hope that they succeed for many years to come. I would like to see more widely available Lagers vs more IPAs from them, though.

    Juice Boost, a dry hopped Sour. I love sours but didn't care for it and one can was enough...I knew someone would make a hoppy Sour eventually and just as I suspected it is not my thing at all.

    No Brainer and Vital are pretty different once I looked at the specs and looks like both will be sold for now but I imagine Vital will be going away sooner than later.
  18. Hoos78

    Hoos78 Maven (1,291) Mar 3, 2015 Ohio

    Good point...where the heck is Home Grown?? I haven’t seen it around here in over a year.
  19. hillind

    hillind Pundit (971) Apr 24, 2010 Pennsylvania

    I haven’t seen Home Grown either outside of the mix 15 pack. It’s a great beer and a real summer go to for me. Hope it survives.
  20. Obsidian81

    Obsidian81 Devotee (314) Mar 3, 2016 Illinois

    I love Prima and Hop Devil. They’re botb outstanding, and I wish I could find them fresh near me more often.

    It concerns me to see the big national players having financial problems, as another poster said. Here in West Central Illinois, all of the local breweries don't hold a candle to Stone, SN, Founders, Victory, etc, and even Half Acre's and Revolution's beers are hard to find outside of their flagships.
    mikeinportc likes this.
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