Voodoo Ranger IPA Gives Consumers Control In Choosing Next Limited Edition IPA

Discussion in 'Beer News & Releases' started by Jason, Sep 22, 2020.

  1. Jason

    Jason Founder (8,641) Aug 23, 1996 Massachusetts
    Staff Moderator Fest Crew Society

    Fans will virtually vote for next Voodoo Ranger IPA with Vote Voodoo: The Thirsty Games

    (Fort Collins, Colorado- September 2020)– New Belgium Brewing’s Voodoo Ranger IPA is giving control to its fans this month by allowing them to choose the brand’s first IPA rotator of 2021. As the 2020 election season approaches, Voodoo Ranger IPA is sparking voter enthusiasm with an action-packed election of its own, Vote Voodoo: The Thirsty Games. It’s an election that features a month-long online activation series designed to engage consumers in various polls as they help build the Voodoo Ranger IPA action movie star of their dreams. Agent 77 IPA and Captain Dynamite IPA are squaring off, and consumers decide who will prevail.


    Agent 77 IPA is neither shaken, nor stirred, and brewed with international Nelson Sauvin and Galaxy hops to create a fruity and floral IPA that’s as charismatic as it is citrusy. Captain Dynamite IPA is locked, stocked and fully hopped, and he’s here to drink beer and kick ass, and he’s all out of beer. This hazy IPA is juiced with Mosaic, Simcoe, and Cascade hops and exploding with tropical flavors and aromas. Throughout the month of September, consumers will have the opportunity to vote on various qualities the prevailing Voodoo Ranger IPA will embody such as the character, his personality traits, the beer itself, and more. The prevailing hero will have to win a series of challenges testing his wit, ingenuity and skill.

    “Voodoo Ranger IPA fans consistently display interest in wanting to engage with the brand,” said Dave Knospe, Brand Manager for New Belgium Brewing. “With this campaign, we’re able to connect with Voodoo Ranger IPA fans on a higher level by allowing them to ultimately decide on our next brand launch.”

    Voodoo Ranger IPA released its first Rotating IPA in January 2019, and the rotator is now New Belgium’s 5th bestselling brand. A new rotating IPA is released three times per year and with each launch, fans wait in anticipation to see what Voodoo Ranger IPA character will appear next. Vote Voodoo is the latest in a long line of unique activations the brand has launched to engage with fans. Also notable is the brand’s recent launch of the Vootique, an online boutique where fans can now purchase Voodoo Ranger IPA gear.

    At a time when politics could use some fun, Vote Voodoo: The Thirsty Games brings amusement to this year’s election season. Vote Voodoo election results will be announced on October 1st, 2020 and the winning beer will be available January 2021. Cast your vote now at votevoodoo.com and follow @voodooranger on Instagram for additional polling opportunities all month long.

    About Voodoo Ranger IPA
    Voodoo Ranger, made by New Belgium Brewing, is among the fastest growing IPA brands in craft beer. Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and 1985 IPA. For more information or to see the Voodoo-inspired iconic art and design, follow @voodooranger on Instagram and Twitter. To learn more about the Voodoo Ranger portfolio, visit newbelgium.com.

    About New Belgium Brewing
    New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, USDA certified organic The Purist Clean Lager, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com

    scream and russpowell like this.
  2. elNopalero

    elNopalero Poo-Bah (3,948) Oct 14, 2009 California
    Society Trader

    With each successive ad campaign, Voodoo Ranger appears more and more like the Joe Camel of beer.

    (Or Spuds McKenzie of craft beer?)
  3. scream

    scream Meyvn (1,270) Dec 6, 2014 Wisconsin

    voted !
    BrewsOverHoes likes this.
  4. SFACRKnight

    SFACRKnight Poo-Bah (1,774) Jan 20, 2012 Colorado
    Society Trader

    Nnnnnnnnelson. Yum
    BrewsOverHoes likes this.
  5. HorseheadsHophead

    HorseheadsHophead Poo-Bah (2,220) Sep 15, 2014 New York

    This is a great idea.
  6. GetMeAnIPA

    GetMeAnIPA Defender (654) Mar 28, 2009 California

    Both sound good. Now can New Belgium brew them as good as they sound on paper? Voted as well.
    HorseheadsHophead likes this.
  7. zid

    zid Meyvn (1,219) Feb 15, 2010 New York

    Sorry, IPAs can't do that.
    pjeagles likes this.
  8. jesskidden

    jesskidden Poo-Bah (2,089) Aug 10, 2005 New Jersey
    Society Trader

    So, do the now-retired marketing guys at AB who had to live through all the "Anheuser-Busch's Budweiser ads are trying to appeal to kids!" hysteria from the neo-Prohibitionists in the '80s and '90s over the Bud Light Spuds MacKenzie and Budweiser Frogs commercials look at the beer shelves and see this New Belgium branding and think, "Ah, damn - I guess we would have been OK if only we were aiming our marketing at adolescent boys!"
    I mean, I never drank much NB beer (I had one Fat Tire in Colorado in the 1990s and said, "Oh, OK - I get it. A bland, safe Yuengling Lager/Shiner Bock sort of beer for those who want something a "little different" from the mass market brands...") but I kinda respected the company, even after the sham "employee ownership" ESOP deal (which the employees saw through and sold out as soon as they got an offer). But zombies, skeletons, super-heroes... :rolling_eyes:
    jasonmason likes this.
  9. mambossa

    mambossa Aspirant (248) Jun 30, 2015 Ohio

    “Hazy ipa with Mosaic, Simcoe, and cascade”

    cant swing a dead cat without hitting a beer with that hop bill.

    Nelson IPA it is!
  10. Jason

    Jason Founder (8,641) Aug 23, 1996 Massachusetts
    Staff Moderator Fest Crew Society

    Agent 77 was great but Captain Dynamite gets my vote!!