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[VT] Trapp Brewery to expand from 2k to 50k barrels per year

Discussion in 'New England' started by jamesewelch, Jul 6, 2013.

  1. jamesewelch

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    It sounds like Trapp Lager is going big, very soon. It'll take a while for construction to finish and equipment to be shipped and installed, but probably by next year, the new brewery should be operational. They have a lot of open space to expand and the scenery is incredible.
     
  2. Jwale73

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    Great news - I really enjoy their beers and hope to see them in distribution.
     
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  3. brownswisscow

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  4. SunDevilBeer

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    Love the the non-geekified Trapp lagers. Assume with that capacity they could reach all of New England?
     
  5. MarkF150

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    The deck at Trapp overlooking the mountains is without a doubt my favorite place to enjoy a beer in VT. Cant wait to check out the new brewery.
     
  6. duchessedubourg

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    Heard this was another EB-5 deal like Jay Peak - recruit some foreign investors to invest in your business expansion with the reward being guaranteed visas and dual-residency in the US for them, and a nice chunk of capital for the business. Any confirmations out there?
    [Edit] Just read the article - guess it is true.
     
  7. dciBA

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    People worry about all the new breweries coming online but this sort of unbridled expansion is what I worry about. 2k to 50k? Is that sort of demand really there? In the beer geek community absolutely not. I enjoy a good lager every now and then but it seems like most don't.
     
  8. brownswisscow

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    Considering ALL is the largest category of sold beer, I'll say that yes, demand exists.

    Also, it reads like they are no where near having their funding in order, still reads like a pipe dream to me.
     
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  9. jbertsch

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    I hope the guy from Magic Hat doesnt try to infuse the Magic-Hat-esque silliness into the traditional lagers of von Trapp. Boy, talk about 2 breweries on opposite ends of the branding spectrum.

    Super excited I could maybe get trapp lagers in cans. But I'm curious what they'd charge for them because the beers at the brewery aren't cheap.

    And if this happens, I hope they are careful to not ruin the beautiful land they have there. Who knows how much of that hillside will be lost to a larger building....because thats a big jump in production.
     
  10. brownswisscow

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    Magic Hat has produced several exceptional brewers in the state, I'd expect nothing less from one at Trapp.

    Also, they own over 2k acres in Stowe, it'll be a minor blip on their land.
     
  11. dciBA

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    Ya but what does American light lager have to do with craft brewed helles, dunkel, etc? BMC drinkers are fiercly loyal to their preferred cheap as shit brand of choice. They won't be jumping ship yo start drinking some obscure brewery from VT that costs way more. Beer geeks don't care about lagers unless they're intensely hopped like Jacks Abby. That leaves trapp in between, catering to Sam Adams type drinkers who want better beer but don't want to pay a ton for it. That's a perfectly viable market to go after I suppose. The production increase just seems incredibly ambitous to me.
     
  12. youbrewidrink

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    I could care less where the money comes from as long as they make good beer.

    The new head brewer is very capable and will do a great job. My guess would be the Von Trapp family already have a marketing plan in place to brew traditional European styles to be distributed to metropolitan market on the east cost.

    They is absolutely no way Trapp would become a Magic Hat like circus.
     
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  13. brownswisscow

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    Point was plenty of people like 'lager' and Trapp is in no way chasing beer geeks.

    They sell 2k barrels in VT with hardly any marketing and without many tap handles. As long as quality doesn't change, they'll do just fine, 50k barrels brings huge economies of scale that will leave their product priced right I suspect.
     
  14. bleakies

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    I've been interested in trying the Trapp brews for a while now, and I've penciled in a visit to the lodge for that purpose during an upcoming VT visit. I'd be stoked to have access in MA to a solid lineup of regionally produced, traditionally minded lagers, and if they help me spin about alpine meadows or traverse mountains to escape the Anschluss, so much the better.
     
  15. drocpsu

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    I just had a beer here last weekend after playing a round of (free) disc golf there. Fantastic view. The beer seemed a bit expensive for a fairly normal lager in central VT, but it was enjoyable none the less.
     
  16. youbrewidrink

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    Nothing associated with the Trapp's is ever cheap .
     
  17. drocpsu

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    The disc golf was! They even lend out free discs for those who do not have them.
     
  18. Longstaff

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    Right now, Otter Creek VT lager is doing it for me.
     
  19. tehzachatak

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    That's the pilsner, right? Had that this weekend sandwiched in between a lot of HF, Lawsons, and Heady, and thought it was surprisingly good. Perhaps my palate has just been shifting more to pilsners recently, because I've been enjoying a lot of them, but I always used to be very hard to please on pilsners.
     
  20. bleakies

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    Thanks for the word. I've had some Otter Creek and Wolavers stuff and liked but I don't think I've seen that one yet. I'll be watching for it; my lager consumption goes way up in the summer.
     
  21. Mfoleybrews

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    I'm a bit surprised. I love their location and their disc golf but their beers leave a bit to be desired. I've been there several times in six years and though they have improved, I'm not sure if they will fly off shelves in retail stores.
     
  22. youbrewidrink

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    I really thought their beers were spot on, nothing sexy, just solid well crafted beers.
     
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  23. Mfoleybrews

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    If by spot on you mean easily drinkable and enjoyable I fully agree otherwise I may not have returned so often but forgettable also comes to mind. I think an expansion to this degree will further crowd our already packed shelves and I'm I no hurry to grab any off my local CT shelves. Though I still will not drive by them when in town.
     
  24. jamesewelch

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    Trapp newsletter just went out which included a paragraph with Sam von Trapp saying the new brewery could be operational by this time next year.
     
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