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[VT] Trapp Brewery to expand from 2k to 50k barrels per year

Discussion in 'New England' started by jamesewelch, Jul 6, 2013.

  1. jamesewelch

    jamesewelch May 11, 2012 Vermont

    It sounds like Trapp Lager is going big, very soon. It'll take a while for construction to finish and equipment to be shipped and installed, but probably by next year, the new brewery should be operational. They have a lot of open space to expand and the scenery is incredible.
     
  2. Jwale73

    Jwale73 Aug 15, 2007 Rhode Island
    Beer Trader

    Great news - I really enjoy their beers and hope to see them in distribution.
     
    FrankLloydMike likes this.
  3. brownswisscow

    brownswisscow Feb 9, 2012 Vermont

  4. SunDevilBeer

    SunDevilBeer May 9, 2003 Massachusetts

    Love the the non-geekified Trapp lagers. Assume with that capacity they could reach all of New England?
     
    edward_boumil likes this.
  5. MarkF150

    MarkF150 Feb 9, 2009 Massachusetts
    Beer Trader

    The deck at Trapp overlooking the mountains is without a doubt my favorite place to enjoy a beer in VT. Cant wait to check out the new brewery.
     
    Aaron58 likes this.
  6. duchessedubourg

    duchessedubourg Nov 2, 2007 Vermont
    Beer Trader

    Heard this was another EB-5 deal like Jay Peak - recruit some foreign investors to invest in your business expansion with the reward being guaranteed visas and dual-residency in the US for them, and a nice chunk of capital for the business. Any confirmations out there?
    [Edit] Just read the article - guess it is true.
     
  7. dciBA

    dciBA Dec 23, 2007 Maine
    Beer Trader

    People worry about all the new breweries coming online but this sort of unbridled expansion is what I worry about. 2k to 50k? Is that sort of demand really there? In the beer geek community absolutely not. I enjoy a good lager every now and then but it seems like most don't.
     
  8. brownswisscow

    brownswisscow Feb 9, 2012 Vermont

    Considering ALL is the largest category of sold beer, I'll say that yes, demand exists.

    Also, it reads like they are no where near having their funding in order, still reads like a pipe dream to me.
     
    Janeinma likes this.
  9. jbertsch

    jbertsch Dec 14, 2008 Massachusetts

    I hope the guy from Magic Hat doesnt try to infuse the Magic-Hat-esque silliness into the traditional lagers of von Trapp. Boy, talk about 2 breweries on opposite ends of the branding spectrum.

    Super excited I could maybe get trapp lagers in cans. But I'm curious what they'd charge for them because the beers at the brewery aren't cheap.

    And if this happens, I hope they are careful to not ruin the beautiful land they have there. Who knows how much of that hillside will be lost to a larger building....because thats a big jump in production.
     
    edward_boumil and mschofield like this.
  10. brownswisscow

    brownswisscow Feb 9, 2012 Vermont

    Magic Hat has produced several exceptional brewers in the state, I'd expect nothing less from one at Trapp.

    Also, they own over 2k acres in Stowe, it'll be a minor blip on their land.
     
  11. dciBA

    dciBA Dec 23, 2007 Maine
    Beer Trader

    Ya but what does American light lager have to do with craft brewed helles, dunkel, etc? BMC drinkers are fiercly loyal to their preferred cheap as shit brand of choice. They won't be jumping ship yo start drinking some obscure brewery from VT that costs way more. Beer geeks don't care about lagers unless they're intensely hopped like Jacks Abby. That leaves trapp in between, catering to Sam Adams type drinkers who want better beer but don't want to pay a ton for it. That's a perfectly viable market to go after I suppose. The production increase just seems incredibly ambitous to me.
     
  12. youbrewidrink

    youbrewidrink Apr 9, 2009 Vermont
    Beer Trader

    I could care less where the money comes from as long as they make good beer.

    The new head brewer is very capable and will do a great job. My guess would be the Von Trapp family already have a marketing plan in place to brew traditional European styles to be distributed to metropolitan market on the east cost.

    They is absolutely no way Trapp would become a Magic Hat like circus.
     
    Horbar and jbertsch like this.
  13. brownswisscow

    brownswisscow Feb 9, 2012 Vermont

    Point was plenty of people like 'lager' and Trapp is in no way chasing beer geeks.

    They sell 2k barrels in VT with hardly any marketing and without many tap handles. As long as quality doesn't change, they'll do just fine, 50k barrels brings huge economies of scale that will leave their product priced right I suspect.
     
  14. bleakies

    bleakies Apr 11, 2011 Massachusetts

    I've been interested in trying the Trapp brews for a while now, and I've penciled in a visit to the lodge for that purpose during an upcoming VT visit. I'd be stoked to have access in MA to a solid lineup of regionally produced, traditionally minded lagers, and if they help me spin about alpine meadows or traverse mountains to escape the Anschluss, so much the better.
     
  15. drocpsu

    drocpsu Dec 25, 2006 New Hampshire

    I just had a beer here last weekend after playing a round of (free) disc golf there. Fantastic view. The beer seemed a bit expensive for a fairly normal lager in central VT, but it was enjoyable none the less.
     
  16. youbrewidrink

    youbrewidrink Apr 9, 2009 Vermont
    Beer Trader

    Nothing associated with the Trapp's is ever cheap .
     
  17. drocpsu

    drocpsu Dec 25, 2006 New Hampshire

    The disc golf was! They even lend out free discs for those who do not have them.
     
  18. Longstaff

    Longstaff May 23, 2002 Massachusetts

    Right now, Otter Creek VT lager is doing it for me.
     
  19. tehzachatak

    tehzachatak Sep 19, 2010 Massachusetts


    That's the pilsner, right? Had that this weekend sandwiched in between a lot of HF, Lawsons, and Heady, and thought it was surprisingly good. Perhaps my palate has just been shifting more to pilsners recently, because I've been enjoying a lot of them, but I always used to be very hard to please on pilsners.
     
  20. bleakies

    bleakies Apr 11, 2011 Massachusetts

    Thanks for the word. I've had some Otter Creek and Wolavers stuff and liked but I don't think I've seen that one yet. I'll be watching for it; my lager consumption goes way up in the summer.
     
  21. Mfoleybrews

    Mfoleybrews Jul 1, 2013 Connecticut

    I'm a bit surprised. I love their location and their disc golf but their beers leave a bit to be desired. I've been there several times in six years and though they have improved, I'm not sure if they will fly off shelves in retail stores.
     
  22. youbrewidrink

    youbrewidrink Apr 9, 2009 Vermont
    Beer Trader

    I really thought their beers were spot on, nothing sexy, just solid well crafted beers.
     
    dumpstation and jbertsch like this.
  23. Mfoleybrews

    Mfoleybrews Jul 1, 2013 Connecticut

    If by spot on you mean easily drinkable and enjoyable I fully agree otherwise I may not have returned so often but forgettable also comes to mind. I think an expansion to this degree will further crowd our already packed shelves and I'm I no hurry to grab any off my local CT shelves. Though I still will not drive by them when in town.
     
  24. jamesewelch

    jamesewelch May 11, 2012 Vermont

    Trapp newsletter just went out which included a paragraph with Sam von Trapp saying the new brewery could be operational by this time next year.
     
  25. sosbombs

    sosbombs Jan 12, 2016 Vermont

    But don't think they Von Trapps will try to flee back to Austria with the money (Sound of Music 2?).
     
  26. lic217

    lic217 Aug 10, 2010 Connecticut
    Beer Trader

    I have had 4 of their beers. All four were some of the best beers I have had this year. They are making incredible lagers. A great addition to the CT shelves.
     
    edward_boumil likes this.
  27. pbrian

    pbrian Feb 8, 2001 Connecticut

    I'll second that, fantastic beers and a welcome reprieve from the hoppiness that crowds the shelves. I can drink that Helles all day long and not get tired of it.
     
    lic217 likes this.
  28. lic217

    lic217 Aug 10, 2010 Connecticut
    Beer Trader

    World class beer at a good price that can easily be found on shelves.

    Its funny, because their 12 pack sampler is about the same price as a four pack of sip of sunshine, which has to be "hunted". Each beer is incredible.

    My only concern is that their beers will not sell because they are not whats popular with many. That will result in old stock. I am really hoping tht does not happen. Any time I see fresh sampler packs I am buying them.
     
  29. jbertsch

    jbertsch Dec 14, 2008 Massachusetts

    I really wish their Trosten schwarzbier was year-round and/or included in the variety packs.
     
    edward_boumil likes this.
  30. SunDevilBeer

    SunDevilBeer May 9, 2003 Massachusetts

    Nah, don't judge the overall beer market through beer geek googles. VT has an excellent reputation with lager lovers & crossover beer drinkers already throughout New England.
     
    lic217 likes this.
  31. lic217

    lic217 Aug 10, 2010 Connecticut
    Beer Trader

    I hope your right. However, I see a lot of really good non IPAs around here that sit around for a long time.
     
  32. Seacoastbrewer

    Seacoastbrewer Jun 5, 2012 New Hampshire

    I think there are a couple reasons for hope. 'Craft' lagers are on the rise in popularity, especially since we've seen many breweries hop them to the gills not unlike the recent IPA craze. If this is the cost of getting more interest around tradition lagers, sign me up!

    Also, it seems some lager brewers have learned that controlling supply is a technique that's working in today's beer market. This should result in less product collecting dust on a hot shelf.
     
    lic217 likes this.
  33. duchessedubourg

    duchessedubourg Nov 2, 2007 Vermont
    Beer Trader

    They just messaged me that the gorgeous new Bier Halle and outdoor Bier Garten will open early Sept.
     
    Bierman9 likes this.
  34. edward_boumil

    edward_boumil Jun 28, 2015 Massachusetts
    Subscriber Beer Trader

    Huh, I thought von Trapp was already widely available in NE
     
  35. BumpkinBrewer

    BumpkinBrewer Jan 6, 2010 Massachusetts
    Subscriber Beer Trader

    Check the date of the OP.
     
    edward_boumil likes this.
  36. AaronF

    AaronF Jun 23, 2012 Connecticut
    Beer Trader

    Nope just entered CT a couple weeks ago. Any to you Massholes out there, yes CT is still part of NE :)
     
    edward_boumil likes this.
  37. edward_boumil

    edward_boumil Jun 28, 2015 Massachusetts
    Subscriber Beer Trader

    Damn....you just dropped a bomb on me.
    Of course CT is a part of New England. Glad you guys are getting some of that great von Trapp finally though. They are my favorite stateside lager producer.
     
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