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Wachusett Brewing Company Introduces The First Ever Light IPA

Discussion in 'New England' started by Todd, Jan 2, 2013.

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  1. Todd

    Todd Founder Aug 23, 1996 Colorado
    Staff Moderator Site Editor Fest Crew Subscriber Beer Trader

    Westminster, MA -- 50 year anniversary by creating the world’s 1st Light IPA. An easy drinking session IPA coming in at 4% ABV with 37 IBUs and only 121 calories. The beer was released at Wachusett Mountain on Saturday, December 15th, 2012 for a private event in honor of the Crowley family celebrating 50 years of business.

    Wachusett Brewing Company will add the signature Light IPA to their 12 oz. can portfolio and release a limited amount of draft in March 2013. Wachusett Light IPA will be available year round along with their other 12 oz. canned products; Green Monsta IPA and Blueberry Ale. Also released in cans March 2013 will be flagship Country Pale Ale and Summer Ale in newly designed packaging.

    Enjoy With Friends.

    http://wachusettbrew.com

    ###
     
  2. DrWangerBanger

    DrWangerBanger Sep 9, 2010 Connecticut

    First ever light IPA after Laguinitas Daytime IPA, Founders All Day IPA, Saranac Session IPA and probably at least a couple others.
     
    atdunn9, audioserf, leedorham and 4 others like this.
  3. WeymouthMike

    WeymouthMike Jun 22, 2004 Massachusetts
    Beer Trader

    What he said ^
     
  4. jbertsch

    jbertsch Dec 14, 2008 Massachusetts

    Tasted this at Wachusett mountain this past weekend. Smelled almost like Larry...so much so that I thought they were mislabeling "Larry IPA" as "light IPA", especially since I hadn't heard of this yet. But then I had a sip and it definitely tasted like a session ale and not Larry. Very light on the palate but you still got your hop fix. Tasted like a win for Wachusett.
     
  5. Auror

    Auror Jan 1, 2010 Massachusetts
    Beer Trader

    Are those session ipas low in calories?
     
  6. mdonkey

    mdonkey Sep 2, 2009 Massachusetts

    Since alcohol content pretty much corresponds to calories, uh, yeah.
     
  7. mdonkey

    mdonkey Sep 2, 2009 Massachusetts

    And what he said.
     
  8. WeymouthMike

    WeymouthMike Jun 22, 2004 Massachusetts
    Beer Trader

    They are all around 140, give them credit for the first ever massachusetts based light ipa in a can.
     
  9. Patrick

    Patrick Aug 13, 2007 Massachusetts

    I think more details would be needed to answer that question. I'm pretty sure lagunitas ipa has a pretty high FG. So a beer with the same abv but lower FG would have less calories I think. Lagunitas ipa is just an example.
     
    BedetheVenerable likes this.
  10. Longstaff

    Longstaff May 23, 2002 Massachusetts

    Lower than each breweries' regular IPA.
     
  11. Longstaff

    Longstaff May 23, 2002 Massachusetts

    Maybe not first in style design, but first to use the Light IPA naming convention. Or is it? ;-) http://www.craftcans.com/millercoors-to-release-cans-of-coors-light-india-pale-ale

    I think the Light IPA term and style has legs.

    Its gonna get a whole lot craftier up in here....
     
    Providence likes this.
  12. Providence

    Providence Feb 24, 2010 Rhode Island

    Kick ass. I'd love to try it.
     
  13. UncleJimbo

    UncleJimbo Sep 11, 2002 Massachusetts
    Site Editor Subscriber Beer Trader

    I'm waiting for Notch Session IPA. :p
     
  14. mschofield

    mschofield Oct 16, 2002 Massachusetts
    Subscriber

    Greene King harrrumphs disapprovingly .. at the needlessly high ABV and IBU in an IPA
     
  15. crusian

    crusian May 14, 2010 Oregon
    Beer Trader

    I'd throw gumball head in there, thought technically not labeled as an ipa... At 156 calories... I'm sure it tastes a lot better. And is hoppier.
     
  16. Aaron58

    Aaron58 Dec 16, 2007 Massachusetts

    This is going to totally fly off the shelves this summer. Its pretty good and throwing light on a good beer, in cans, forget it. This is going to be Wachusetts cash cow.
     
  17. MGambleWWS

    MGambleWWS Nov 12, 2007 Massachusetts

    I wonder who is going to make the first "Light Black IPA"
     
  18. AlcahueteJ

    AlcahueteJ Dec 4, 2004 Massachusetts

    Next will most likely be the first, "Light Barrel-Aged Imperial Stout."

    or

    "Light Gueuze"
     
  19. leedorham

    leedorham Apr 27, 2006 Washington

    Add this one

    [​IMG]
     
  20. Dools9

    Dools9 Jul 5, 2011 Massachusetts

    Agreed, I'd say they're going to hit it big with this one, especially with the summer months coming up.
     
  21. dasenebler

    dasenebler Jan 26, 2008 Maine

    Does IPA mean anything anymore? Just call it a normal Pale Ale or XPA, and be done with it, jeez. I feel like all of the sales-types are seeing the numbers and realizing that IPAs are a huge part of the craft market, so they have to include these three letters in the name of a new beer.

    What's next? IPA Ice?!
     
    UncleJimbo likes this.
  22. jbertsch

    jbertsch Dec 14, 2008 Massachusetts

    UncleJimbo likes this.
  23. Patrick

    Patrick Aug 13, 2007 Massachusetts

  24. Crawfordesquire

    Crawfordesquire Dec 20, 2011 California
    Beer Trader

    Light IPA. I love me a good (bad?) oxymoron.
     
  25. jacksback

    jacksback Jul 20, 2011 Massachusetts

  26. adowney523

    adowney523 Aug 4, 2004 Massachusetts

    Would like to try the Notch, but, for me, the 22 oz. format deters it from actually making it sessionable. Would have to buy 2-3 bottles and, at that price, I could just buy a 12 pack of 12 oz.'ers. Nonetheless, I will likely try a bottle and seek it out on draft.
     
    FrankLloydMike likes this.
  27. jbertsch

    jbertsch Dec 14, 2008 Massachusetts

    On Facebook today, Chris (Notch) said it'll hit next week. Excited to try it.
     
  28. emannths

    emannths Sep 21, 2007 Massachusetts

    Someone send that man a canning line and some 12pk boxes!
     
    FrankLloydMike likes this.
  29. ChrisLohring

    ChrisLohring Jan 25, 2010 Massachusetts

    My 22's give the ability to test out styles before committing to 6 pack packaging (which is a sizable investment). Like Notch Saison, if the 22's get good feedback, we can move it to a package with a better value.
     
    trevorpost, FrankLloydMike and commis like this.
  30. ChrisLohring

    ChrisLohring Jan 25, 2010 Massachusetts

    Working on it!
     
    lucas1801, mschofield and konabrewer like this.
  31. jacksback

    jacksback Jul 20, 2011 Massachusetts

    Wow. That's an awesome, unexpected suprise! Figured it would be longer. Awesome.
     
  32. emannths

    emannths Sep 21, 2007 Massachusetts

    At Mercury/Ipswich? Or are you lips sealed at this point?

    Good luck!
     
  33. Patrick

    Patrick Aug 13, 2007 Massachusetts

    Did Cerne Pivo not get good feedback?
     
  34. adowney523

    adowney523 Aug 4, 2004 Massachusetts

    Thanks for the reply, Chris. Like I said, I will try it and be sure to give you some feedback. I understand the approach and appreciate the effort to listen to feedback about packaging concerns.
     
  35. ChrisLohring

    ChrisLohring Jan 25, 2010 Massachusetts

    My best selling 22, but worried how that beer may sell in the warm months, and we are not quite ready for seasonal 12 oz yet. The priority is getting year round 12 packs and cans out first.
     
    messrock likes this.
  36. ChrisLohring

    ChrisLohring Jan 25, 2010 Massachusetts

    Love the ability to discuss here and get feedback, it really helps us.
     
  37. MVP09

    MVP09 Oct 19, 2012 Massachusetts
    Beer Trader

    I think I saw its on tap at Brew City Worcester, MA
     
  38. UncleJimbo

    UncleJimbo Sep 11, 2002 Massachusetts
    Site Editor Subscriber Beer Trader

    Chris, I understand, but I worry that the reception by the public of a 22 oz format is skewed. I know that I, and others, steer away from 22 oz bottles simply because of the price per ounce. Trying to gauge the popularity of a beer in sixpacks by the sales in bombers is difficult, I think. A Catch 22.
     
    mschofield and FrankLloydMike like this.
  39. ChrisLohring

    ChrisLohring Jan 25, 2010 Massachusetts


    Hear you on that. Most of this is going to draft, so I'll be looking for feedback there. The 22's are for those who may not see it on tap. And sales are not the only thing I look at, the feedback on the beer itself is important. Thanks Jim.
     
    UncleJimbo likes this.
  40. AlcahueteJ

    AlcahueteJ Dec 4, 2004 Massachusetts

    Chris, I'm a bit torn on this one. And the reason I'm torn has already been defended within your blog post.

    What I've loved about your beers, is you've picked styles exclusively catered toward lower alcohol, which makes sense. The "session" IPA is obviously trying to shoehorn lower abv into a style that, in it's current form at least, is meant to be stronger. I'm torn though, because I love session beers, and I love IPAs. I'm eagerly awaiting the first brewer to truly master this, if possible. On one hand I see this as you selling out, but if it's successful and can increase your funds for canning and other year-round beers, I can understand your reasoning. That being said, I'll be purchasing this next week when it comes out, and look forward to it!

    And while I have your attention, any thoughts on trying an Irish Dry Stout or a Gose?
     
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