I bet in a little bit, this person's palate will change and he will enjoy the taste. Try different types of BA beers and then grow to appreciate what you like. I have always loved bourbon. So I appreciated BBA beers before much of anything. Your palate will grow though. I started with pilsners, then went to wheat beers, then to saisons, now I am into IPAs and stouts. You will grow to love it I am sure!