While reading the rebranding jai alai thread I had a sad sort of thought cross my mind. Many mid sized breweries, like cigar city, seem to be expanding their distibution foot print in an attempt to garner more sales. Larger breweries seem to be leaning towards re branding themselves once they have attained market saturation, new belgium comes to mind with voodoo ranger. A couple local Floridians have added that jai alai has been replaced in their refrigerator by other, more contemporary, IPAs. I have had exactly 1 jai alai since cigar city made it to Denver, and if I am craving an old school ipa, I can get Odell ipa that is more fresh, and cheaper than jai alai. My question is this, do mid sized breweries honestly think that while their product sits on their shelves locally, that somehow by sending their beer to a new area people are going to buy it simply because it's new to their area? Is this the Achilles heel of craft beer? Odell has maintained their footprint, and stayed pretty contemporary and seem to be faring well. I'm not so sure other breweries are experiencing huge growth and profits from the "let's go huuuuge" mantra that seems so.pervasive with craft beer right now.