At my shop I have a few regulars and they all reached that in different ways. GUY 1: He stops in about 1 a month and loads up on IPAs, about $350 worth. Whenever he comes in I always let him have his fill on whatever ipas he wants, no limits or whatever. GUY2: Originally was one of my biggest Bourbon buyers but he has also gotten into beer, he comes in once every 2 months and buys pretty much any beer over 10% GUY 3,4, &5: Traders, they come in at least once a week and spend time and chat with me which is nice. There are other traders that come in but these guys aren't greedy and I have never had to ask them to follow our 1pp policy on rare beers so they get special treatment.