What do you think the next beer fad will be?

Discussion in 'Beer Talk' started by Todd, Jun 17, 2022.

  1. Todd

    Todd Founder (6,652) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    Simple question:

    What do you think the next beer fad will be?

    And check out the replies on Twitter, Facebook, and Instagram to this same question.
     
  2. PapaGoose03

    PapaGoose03 Poo-Bah (3,560) May 30, 2005 Michigan
    Society

    Sadly, I think higher prices is an answer.

    A more-to-the-point answer is German styles, but not confined to imported beers. I think there has been an increase in American brewed beers but I'm not certain it has reached the fad stage yet. So let it happen!
     
    Rug, Singlefinpin, Herbabee and 27 others like this.
  3. zid

    zid Poo-Bah (1,756) Feb 15, 2010 New York
    Society Trader

  4. Resistance88

    Resistance88 Devotee (441) Apr 9, 2015 California
    Trader

    Sobriety cuz of all the overwhelming bullshit
     
  5. beer_beer

    beer_beer Defender (628) Feb 13, 2018 Finland
    Society

    My short answer: a little more lager again, a little less IPA, and a little more NA. :beers:

    Wait, can that be called a fad?
     
  6. Shanex

    Shanex Poo-Bah (1,796) Dec 10, 2015 France
    Society Trader

    What was the last fad again?
     
  7. beer_beer

    beer_beer Defender (628) Feb 13, 2018 Finland
    Society

    NEIPA?

    Fruit infused beers can't be very far from truth?

    Identifying the fads of today and yesterday may help to predict the next!
     
    Singlefinpin, Herbabee, KentT and 8 others like this.
  8. Luscious_Malfoy

    Luscious_Malfoy Poo-Bah (3,884) Oct 5, 2016 Illinois
    Society Trader

    Cold IPA

     
  9. steveh

    steveh Poo-Bah (3,474) Oct 8, 2003 Illinois
    Society

  10. steveh

    steveh Poo-Bah (3,474) Oct 8, 2003 Illinois
    Society

    Overwhelming bullshit makes me drink more. :confused:
     
    Rug, Singlefinpin, murphbrau and 19 others like this.
  11. Luscious_Malfoy

    Luscious_Malfoy Poo-Bah (3,884) Oct 5, 2016 Illinois
    Society Trader

    was going to say, sobriety is NOT the answer here :laughing:
     
  12. Luscious_Malfoy

    Luscious_Malfoy Poo-Bah (3,884) Oct 5, 2016 Illinois
    Society Trader

    on a smaller scale, double, triple and (dare i say) quadruple barrel-aging imperial stouts
     
  13. Sabtos

    Sabtos Poo-Bah (10,034) Dec 15, 2015 Ohio
    Society Trader

    It's really impossible to tell.

    They've tried Brut. They've even tried Cold. Both "IPAs" fizzled out due to inconsistent execution and unclear definition.

    Did we even see hazy NE IPAs coming? In the midst of the bitter is better onslaught, it was impossible. The early trailblazers weren't even particularly or consistently hazy. And so much of the industry pushed back against it as poor brewing technique.

    Slushies? They weren't even looked at as beer, and still aren't by some. People actively said it wouldn't catch on, or even be replicable.

    Pastry stouts? Having a slight hint of cacao or roasted nut added to a subtle, low ABV stout had a long track record, until Southern Tier (?) started playing with flavor profiles, then breweries added gobs of whole ingredients to absolutely massive brews.

    From my point of view, we always seem to think that every possible angle has been explored and every possible invention has been concocted, then something new and crazy pops up. And I'm not sure smooj/slushy seltzers even count in all of this, although one of the prevailing creators is also a brewery.

    As far as lagers being a "fad"...I think that ship has sailed, so we can't really "predict" that, even if it does catch more fire than it already has with those of us that are really enjoying the second coming. And quite frankly, that's not even a category...it's like saying "ale" will be the next fad.
     
    ErikDeRat, Rug, Singlefinpin and 18 others like this.
  14. jhavs

    jhavs Poo-Bah (2,051) Apr 16, 2015 New York
    Society Trader

    I could see marijuana infused beers becoming a fad as the legalization continues to grow.
     
    Rug, Scrapss, Singlefinpin and 30 others like this.
  15. beer_beer

    beer_beer Defender (628) Feb 13, 2018 Finland
    Society

    Even NA beer is helping me through difficult times...thanks, beer! The alcohol part tended to be part of the problem, so guess the best of two worlds. Looking forward to any fad within that frame, as long as my hand on the heart most preferred beers also stay on the shelves!
     
    #15 beer_beer, Jun 17, 2022
    Last edited: Jun 17, 2022
  16. Domingo

    Domingo Poo-Bah (2,789) Apr 23, 2005 Colorado
    Society

    Abbey-style Belgian beers are coming back - the people demand it!
     
  17. md3kcn

    md3kcn Devotee (490) Feb 4, 2021 North Carolina
    Trader

    Banking on red ales, sea salt-infused sours, and high-ABV radlers
     
  18. VikeMan

    VikeMan Poo-Bah (2,027) Jul 12, 2009 Pennsylvania
    Society

    I don't know what the next fad will be, but I'll bet it's another already existing style with a new, unneccessary name.
     
  19. MistaRyte

    MistaRyte Defender (675) Jan 14, 2008 Virginia
    Trader

    Whatever the byproduct is of seltzers and beer having a baby
     
    Rug, Scrapss, Singlefinpin and 7 others like this.
  20. Sabtos

    Sabtos Poo-Bah (10,034) Dec 15, 2015 Ohio
    Society Trader

    I think NA is actually a potentially promising prediction. I've seen a few more craft options pop up in the past year or so, this very slow trickle is ripe...
     
  21. beer_beer

    beer_beer Defender (628) Feb 13, 2018 Finland
    Society

    I think NA has been predicted before, it's more like it's slowly gaining momentum now. Wonder when the first year comes, when the NA sales go down? The day will come. It's 1 percent of the sales now, will max at 5-10 percent in the distant future?
     
  22. William_Navidson

    William_Navidson Disciple (323) May 1, 2015 Pennsylvania
    Trader

    Those mentioning traditional true-to-style lagers and pilsners are behind — those fads are already here.

    Let’s hear some bolder predictions. Mine: pastry and fruited versions of ultra-traditional styles. Give me pastry lagers, fruit purée hefes. They thought we were crazy when NE IPAs happened? Let’s make those traditionalists really vomit.
     
  23. rodbeermunch

    rodbeermunch Poo-Bah (7,118) Sep 30, 2015 Nevada
    Society Trader

    Political messaging, while possibly already at an all time high, will grow further.

    Going out of business. That is going to get more popular too.
     
  24. Domingo

    Domingo Poo-Bah (2,789) Apr 23, 2005 Colorado
    Society

    NA beer is big in Germany. I wouldn't call it "huge," but nearly all of the breweries that people know about (both large and small) have one. People actually buy/drink 'em, too. As Stone has taught us, Germany ≠ the US, but it's at least evidence that NA can be popular.
     
  25. steveh

    steveh Poo-Bah (3,474) Oct 8, 2003 Illinois
    Society

    Isn't that American Light Beer? :grin:
     
  26. Coronaeus

    Coronaeus Poo-Bah (1,890) Apr 21, 2014 Canada (ON)
    Society Trader

    I’d assume some as yet to be created fruity sour derivative. Fruited kettle sours, slushy sours, pastry sours have all become more popular than I care for. I don’t know the next step, but I’ll bet I’m not keen on it.

    In a different vein, terroir marketed beers. Increasingly, I see traditional styles renamed for their make-up including local ingredients. So, here, we have Ontario Pale Ale, Toronto Pale Ale, etc. There are beers out west using heritage grains like Red Fife that are marketing the beer heavily according to this feature of one ingredient. So, I’m going to go with terroir marketing of existing styles, with some not insignificant nod to how the terroir impacts the flavour of the beer.
     
  27. SFACRKnight

    SFACRKnight Poo-Bah (2,060) Jan 20, 2012 Colorado
    Society Trader

  28. EmperorBevis

    EmperorBevis Poo-Bah (9,648) Sep 25, 2011 England
    Moderator Society Trader

    Ready made ice cream beer floats in a can
     
  29. beer_beer

    beer_beer Defender (628) Feb 13, 2018 Finland
    Society

    Yes, I have spotted too that every big brand needs an NA alternative. And craft is even specializing. Maybe the tech to remove alcohol without much of the taste finally is greatly accessible, and we may get an NA fad or two.
     
  30. IPAExpert69

    IPAExpert69 Aspirant (244) Aug 2, 2017 Pennsylvania

    It's gonna be low abv fruited or "salty" session sours, unless we consider that fad as already here. 10 Barrell is going to sell a metric ton of Crush
     
  31. Nugganooch

    Nugganooch Poo-Bah (2,275) Jan 13, 2011 California
    Society Trader

    Barrel Aged NA Stouts & Sours
    TDH NA IPA's
     
  32. JackHorzempa

    JackHorzempa Poo-Bah (5,544) Dec 15, 2005 Pennsylvania
    Society

    A combination of both:

    [​IMG]
     
  33. Luscious_Malfoy

    Luscious_Malfoy Poo-Bah (3,884) Oct 5, 2016 Illinois
    Society Trader

    7.5oz cans and 6.35oz bottles (unfortunately)
     
  34. JackHorzempa

    JackHorzempa Poo-Bah (5,544) Dec 15, 2005 Pennsylvania
    Society

    OK, I will make a bold prediction: Czech Dark Lager!

    [​IMG]

    To quote Martin Mull: "Don't be afraid of the dark".

    [​IMG]
     
    Rug, Scrapss, Singlefinpin and 19 others like this.
  35. Amendm

    Amendm Meyvn (1,097) Jun 7, 2018 Florida
    Society

    Mexican Lager.
     
    Rug, Singlefinpin, Harrison8 and 3 others like this.
  36. Celtics76

    Celtics76 Crusader (771) Sep 5, 2011 Rhode Island

    I think this is the right answer.

    As for me, I'd like to see a trend towards low alcohol options, like in the 2-4% range. I've tried some NA options, they've definitely come a long way but won't drink them unless I have to honestly.
     
  37. ShutUpLiver

    ShutUpLiver Initiate (166) Nov 29, 2020 Missouri
    Society Trader

    Straightforward, well made lagers.
     
  38. randjuke

    randjuke Initiate (176) Feb 13, 2010 Iowa
    Trader

    I think the fruited sours fad is already here and from what I'm seeing likely to grow.
     
  39. ZebulonXZogg

    ZebulonXZogg Meyvn (1,055) May 5, 2015 Illinois
    Trader

    I honestly have no idea what the next fad will be, but I'm sure it will be something I won't care for.......
     
  40. FBarber

    FBarber Poo-Bah (6,245) Mar 5, 2016 Illinois
    Moderator Society Trader

    [​IMG]