What happened to the BeerAdvocate logo?!

Discussion in 'BeerAdvocate Talk' started by Todd, Aug 23, 2021.

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  1. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    No, you're not seeing things. And yes, it's still 2021.

    Twenty five years ago today, I wrote my first beer review. It was the inspiration for everything that followed. See: Steel Rail Extra Pale Ale: The Beer That Started BeerAdvocate for more on that.

    Anyway. I thought it'd be fun to bring back the old logo. It was originally based on the logo that I created for Brewguide, which was the name of the site before 2000. The typeface used is Impact, which according to Wikipedia is: "a sans-serif typeface in the industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98. By 2014, it had been used extensively in image macros or other Internet memes."

    Why Impact? Because I was a few beers in and thought to myself, "Yeah, Impact, because we're going to make an impact!" :grimacing: I then dropped a background around the type to give it more of a logo feel. It's all very 90s.

    In 2000, we rebranded as BeerAdvocate. The site was framed with a black background, so it evolved into this:


    And then I decided to clean it up a bit to celebrate 25 years (since my first beer review).


    We'll be doing some new merch with the new old logo too. More on that soon, as well as other ways that we'll be celebrating 25 years of BeerAdvocate over the next year. And hopefully it involves being able to raise some beers with many of you. :beers:

    (Note: We'll be leaving this logo up for a little while. It's not our official new logo.)
  2. ScaryEd

    ScaryEd Grand Pooh-Bah (3,417) Feb 19, 2012 New Hampshire
    Pooh-Bah Society

    Does this mean there will be an official new logo? :thinking_face:
    DrOfGolf, AlcahueteJ, eppCOS and 2 others like this.
  3. BeastOfTheNortheast

    BeastOfTheNortheast Initiate (0) Dec 26, 2009 Pennsylvania

    Awesome @Todd

    Congrats and thanks for allowing me to access great information for the last few years!
  4. PMR

    PMR Crusader (471) Mar 31, 2005 California

    LOL, the new logo brought me back a few years! Congratulations on 25 years!!!
  5. Beersnake1

    Beersnake1 Grand Pooh-Bah (5,978) Aug 17, 2013 California
    Super Mod Pooh-Bah Society Trader

    25 years! Amazing stuff! Love the temporary logo and would be happy to see it as the official logo moving forward.
  6. Rug

    Rug Pooh-Bah (2,778) Aug 20, 2018 Massachusetts
    Pooh-Bah Society Trader

    The new old logo gives me some major late 90s vibes, a time I wish I was old enough to live through. Loving it, I'll have to grab some of the merch
  7. Peach63

    Peach63 Pooh-Bah (1,926) Jul 17, 2019 New York
    Pooh-Bah Society Trader

    I like it. It looks pretty cool. :+1:
    Blogjackets, AlcahueteJ and Todd like this.
  8. William_Navidson

    William_Navidson Maven (1,289) May 1, 2015 Pennsylvania

    I thought I was playing Grand Theft Auto at first, when I saw the change.
  9. Sabtos

    Sabtos Grand High Pooh-Bah (6,984) Dec 15, 2015 Ohio
    Pooh-Bah Society Trader

    I was just about to say this!

    And for the record, I love it.
    Blogjackets, adrock314, b9d9 and 4 others like this.
  10. UrbanCaveman

    UrbanCaveman Pooh-Bah (1,866) Sep 30, 2014 Ohio
    Pooh-Bah Trader

    shrieks in garbled inarticulate spittle-spattering rage

    And then on a serious note, congrats on 25 years! The throwback is amusing, and I can't wait to see the new logo!
  11. mrmattosgood

    mrmattosgood Maven (1,289) Nov 6, 2010 Canada (BC)

  12. snaotheus

    snaotheus Grand High Pooh-Bah (6,308) Oct 6, 2008 Washington
    Pooh-Bah Society Trader

    Did the header behavior change with the logo, too?

    My memory is that when I scrolled down, the logo (or maybe a smaller "Ba" logo) would remain in the "sticky" header that stays on top of the page even when you scroll down, providing a link back to BA's main page from wherever I was in whatever page I was on.

    One of those, "I think it used to be this way..." kind of things.
    DrOfGolf, jcaleb86, steveh and 9 others like this.
  13. QuakeAttack

    QuakeAttack Pooh-Bah (1,877) Mar 19, 2012 California
    Pooh-Bah Society

    Well, it's better than the logo I created for the software startup at the exact same time! Knowing from experience, it's not easy. Congrats on the 20+ years!
    DrOfGolf, Blogjackets and Todd like this.
  14. NickTheGreat

    NickTheGreat Maven (1,324) Oct 28, 2010 Iowa
    Society Trader

    I noticed something was different, but wasn't sure what!
    Blogjackets and Todd like this.
  15. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    Yes. I got rid of the compact logo (we didn't have one back in the day) and brought the Home tab back.
    DrOfGolf, steveh, Blogjackets and 3 others like this.
  16. snaotheus

    snaotheus Grand High Pooh-Bah (6,308) Oct 6, 2008 Washington
    Pooh-Bah Society Trader

    Got it. Thanks!
  17. billandsuz

    billandsuz Pooh-Bah (1,951) Sep 1, 2004 New York

    I remember the logo was just BA for a minute, in a style somewhat reminiscent of another place. People lost their shit over that and it was fun. Times have changed; we all mellowed.

    The fact that your original branding has remained consistent for such a long time, forever in internet years, is testament to the simple and memorable design.

    Have a beer.
  18. Gkruszewski

    Gkruszewski Grand Pooh-Bah (4,273) Nov 1, 2013 New York
    Pooh-Bah Society Trader

    Are we going to have a 25th year anniversary beer fest ?
  19. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    Yes, at some point we're going to party in-person. When? Ask me later this year.
  20. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,142) Jan 20, 2012 Colorado
    Pooh-Bah Trader

  21. WunderLlama

    WunderLlama Grand Pooh-Bah (4,234) Dec 27, 2010 Massachusetts
    Pooh-Bah Society Trader

  22. bubseymour

    bubseymour Grand Pooh-Bah (4,374) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    Congrats on the Silver Anniversary. Maybe with some persuasion some BA’s could twist the arm of Sam C from DFH to make a special Beer Advocste Ale clocking in at 25% ABV of course and have some real silver flakes in it.
  23. FBarber

    FBarber Grand High Pooh-Bah (6,989) Mar 5, 2016 Illinois
    Super Mod Pooh-Bah Society Trader

    I dig the logo. Totally understand it not being the new official logo, but Id like it to stick around for a bit!
  24. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,581) Sep 15, 2014 Colorado

    The new logo looks nice, but thank you for sharing your first ever review! What a historical moment that was!
  25. Rug

    Rug Pooh-Bah (2,778) Aug 20, 2018 Massachusetts
    Pooh-Bah Society Trader

    I feel like that’s very much within the realm of possibility for Sam lmfao
  26. Smakawhat

    Smakawhat Grand High Pooh-Bah (6,635) Mar 18, 2008 Maryland
    Pooh-Bah Society

    Well done it looks real good.
  27. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,076) Dec 4, 2004 Massachusetts
    Pooh-Bah Society

    I immediately knew it was the old logo when I opened BA yesterday. There was something in my subconscious that kicked in and triggered great memories of first discovering Beeradvocate.

    It would be cool to try to track down old members who were "infamous" on these boards...

    Venom and Ding come to mind.
  28. wingedeel

    wingedeel Savant (1,144) Nov 17, 2005 Indiana

    Ding now lives near me if you really want to find him. He's slightly less annoying these days.
  29. BJB13

    BJB13 Pooh-Bah (1,937) Feb 18, 2017 Maryland
    Pooh-Bah Society

    Congratulations and thanks to Todd and the rest of the BA crew. :beers:
  30. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,076) Dec 4, 2004 Massachusetts
    Pooh-Bah Society

    Do you have any "sessions" with him?
  31. SABERG

    SABERG Grand Pooh-Bah (4,695) Sep 16, 2007 Massachusetts
    Pooh-Bah Society

    The logo is a treat, congratulations on 25 yrs, thats quite a milestone.
    Thanks for all you and the team(s) have done.
    snaotheus, AlcahueteJ and Todd like this.
  32. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,076) Dec 4, 2004 Massachusetts
    Pooh-Bah Society

    Kind of funny that 10 years ago people would have thought a Lager Fest couldn’t be successful. Mainly because IPAs were (and obviously still are) so popular.

    25 years ago it likely would have been the same sentiment, but for different reasons. Mainly because anyone getting into craft would associate them with the Budweisers of the world.
    steveh, snaotheus, billandsuz and 2 others like this.
  33. jcaleb86

    jcaleb86 Devotee (302) Jul 24, 2016 New Hampshire

    Losog are a fickle beast. Outside perception would probably give it more credit.
    snaotheus likes this.
  34. mynie

    mynie Grand Pooh-Bah (3,111) Jun 22, 2004 Maryland

    Every website in the 2020's looks the exact same as every other website in the 2020's, so I welcome atavism.
    snaotheus and Todd like this.
  35. jjamadorphd

    jjamadorphd Pooh-Bah (1,860) Jul 21, 2012 Florida
    Pooh-Bah Trader

    Iḿ partial to the old logo, as thatś all Ive known, but I can dig it...
    snaotheus likes this.
  36. KevSal

    KevSal Pooh-Bah (2,854) Oct 17, 2010 California
    Pooh-Bah Trader

    Arbitrator, alewatcher and nickd post are missing
    snaotheus likes this.
  37. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,076) Dec 4, 2004 Massachusetts
    Pooh-Bah Society

    Ha, I have no idea who they are.

    I think Arbitrator sounds familiar?
    snaotheus likes this.
  38. palma

    palma Savant (1,093) Dec 14, 2003 New York

    Just seeing this logo put a malty taste in my mouth. Brings me right back to the days I was looking for caramel flavors in beer...
    Todd, Rug and snaotheus like this.
  39. JayORear

    JayORear Grand Pooh-Bah (3,012) Feb 22, 2012 Pennsylvania
    Pooh-Bah Society Trader

    Count me a fan of the newer logo, hope it returns.
    JFresh21 likes this.
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