What happened to the BeerAdvocate logo?!

Blog Discussion in 'BeerAdvocate Talk' started by Todd, Aug 23, 2021.

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  1. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    No, you're not seeing things. And yes, it's still 2021.

    Twenty five years ago today, I wrote my first beer review. It was the inspiration for everything that followed. See: Steel Rail Extra Pale Ale: The Beer That Started BeerAdvocate for more on that.

    Anyway. I thought it'd be fun to bring back the old logo. It was originally based on the logo that I created for Brewguide, which was the name of the site before 2000. The typeface used is Impact, which according to Wikipedia is: "a sans-serif typeface in the industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98. By 2014, it had been used extensively in image macros or other Internet memes."

    Why Impact? Because I was a few beers in and thought to myself, "Yeah, Impact, because we're going to make an impact!" :grimacing: I then dropped a background around the type to give it more of a logo feel. It's all very 90s.

    In 2000, we rebranded as BeerAdvocate. The site was framed with a black background, so it evolved into this:


    And then I decided to clean it up a bit to celebrate 25 years (since my first beer review).


    We'll be doing some new merch with the new old logo too. More on that soon, as well as other ways that we'll be celebrating 25 years of BeerAdvocate over the next year. And hopefully it involves being able to raise some beers with many of you. :beers:

    (Note: We'll be leaving this logo up for a little while. It's not our official new logo.)
  2. ScaryEd

    ScaryEd Grand Pooh-Bah (3,459) Feb 19, 2012 New Hampshire
    Pooh-Bah Society

    Does this mean there will be an official new logo? :thinking_face:
    DrOfGolf, AlcahueteJ, eppCOS and 2 others like this.
  3. BeastOfTheNortheast

    BeastOfTheNortheast Pooh-Bah (2,153) Dec 26, 2009 Pennsylvania
    Pooh-Bah Society

    Awesome @Todd

    Congrats and thanks for allowing me to access great information for the last few years!
  4. PMR

    PMR Crusader (483) Mar 31, 2005 California

    LOL, the new logo brought me back a few years! Congratulations on 25 years!!!
  5. Beersnake

    Beersnake Grand High Pooh-Bah (6,330) Aug 17, 2013 California
    Super Mod Pooh-Bah Society Trader

    25 years! Amazing stuff! Love the temporary logo and would be happy to see it as the official logo moving forward.
  6. Rug

    Rug Grand Pooh-Bah (3,300) Aug 20, 2018 Massachusetts
    Pooh-Bah Society Trader

    The new old logo gives me some major late 90s vibes, a time I wish I was old enough to live through. Loving it, I'll have to grab some of the merch
  7. Peach63

    Peach63 Pooh-Bah (2,118) Jul 17, 2019 New York
    Pooh-Bah Society Trader

    I like it. It looks pretty cool. :+1:
    Blogjackets, AlcahueteJ and Todd like this.
  8. William_Navidson

    William_Navidson Maven (1,451) May 1, 2015 Pennsylvania

    I thought I was playing Grand Theft Auto at first, when I saw the change.
  9. Sabtos

    Sabtos Grand High Pooh-Bah (7,586) Dec 15, 2015 Ohio
    Pooh-Bah Society Trader

    I was just about to say this!

    And for the record, I love it.
    Blogjackets, adrock314, b9d9 and 4 others like this.
  10. UrbanCaveman

    UrbanCaveman Pooh-Bah (1,866) Sep 30, 2014 Ohio
    Pooh-Bah Trader

    shrieks in garbled inarticulate spittle-spattering rage

    And then on a serious note, congrats on 25 years! The throwback is amusing, and I can't wait to see the new logo!
  11. mrmattosgood

    mrmattosgood Maven (1,301) Nov 6, 2010 Canada (BC)

  12. snaotheus

    snaotheus Grand High Pooh-Bah (6,910) Oct 6, 2008 Washington
    Pooh-Bah Society Trader

    Did the header behavior change with the logo, too?

    My memory is that when I scrolled down, the logo (or maybe a smaller "Ba" logo) would remain in the "sticky" header that stays on top of the page even when you scroll down, providing a link back to BA's main page from wherever I was in whatever page I was on.

    One of those, "I think it used to be this way..." kind of things.
    DrOfGolf, jcaleb86, steveh and 9 others like this.
  13. QuakeAttack

    QuakeAttack Pooh-Bah (2,009) Mar 19, 2012 California
    Pooh-Bah Society

    Well, it's better than the logo I created for the software startup at the exact same time! Knowing from experience, it's not easy. Congrats on the 20+ years!
    DrOfGolf, Blogjackets and Todd like this.
  14. NickTheGreat

    NickTheGreat Maven (1,336) Oct 28, 2010 Iowa

    I noticed something was different, but wasn't sure what!
    Blogjackets and Todd like this.
  15. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    Yes. I got rid of the compact logo (we didn't have one back in the day) and brought the Home tab back.
    DrOfGolf, steveh, Blogjackets and 3 others like this.
  16. snaotheus

    snaotheus Grand High Pooh-Bah (6,910) Oct 6, 2008 Washington
    Pooh-Bah Society Trader

    Got it. Thanks!
  17. billandsuz

    billandsuz Pooh-Bah (2,023) Sep 1, 2004 New York
    Pooh-Bah Society

    I remember the logo was just BA for a minute, in a style somewhat reminiscent of another place. People lost their shit over that and it was fun. Times have changed; we all mellowed.

    The fact that your original branding has remained consistent for such a long time, forever in internet years, is testament to the simple and memorable design.

    Have a beer.
  18. Gkruszewski

    Gkruszewski Grand Pooh-Bah (5,065) Nov 1, 2013 New York
    Pooh-Bah Society Trader

    Are we going to have a 25th year anniversary beer fest ?
  19. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    Yes, at some point we're going to party in-person. When? Ask me later this year.
  20. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,274) Jan 20, 2012 Colorado
    Pooh-Bah Society Trader

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