“This British beer craze is undeniably linked to the global craft beer movement, which originated in the US in the 1970s and has spread across markets including Italy, Spain, Australia and Canada. Yet, when asked what “craft beer” is, no one knows. The perceptions of producers don’t necessarily align with those of consumers. And that could spell trouble for craft brewers.” And: “The craft beer battle In contrast to other countries, such as the US and Italy, there has never been a broadly accepted definition or classification of “craft beer” in the UK. Despite heated debates between the Campaign for Real Ale (CAMRA) and Scottish company BrewDog, and efforts by some major players to lead the discussion on the definition and values of craft beer, there’s still no clarity on what the term specifies, or what kind of quality or criteria must be met.” And: “In the UK, the term “craft beer” has so many associations that there’s a danger it may end up meaning nothing at all. This would jeopardise the future of a promising sector, as the UK has a long history of brewing and the potential to become a key player in the global craft beer market.” http://theconversation.com/craft-be...-big-breweries-muscle-in-on-the-market-124923 Cheers!