What is typical liquor store markup?

Discussion in 'Beer Talk' started by quetzal013, Feb 5, 2013.


How much does a liquor store usually markup beer after they get it from the distributor?

  1. 10%

    3 vote(s)
  2. 20%

    27 vote(s)
  3. 30%

    54 vote(s)
  4. 40%

    15 vote(s)
  5. 50%

    6 vote(s)
  6. 60%

    0 vote(s)
  7. 70%

    0 vote(s)
  8. 80%

    0 vote(s)
  9. 90%

    0 vote(s)
  10. 100%

    9 vote(s)
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  1. erichall

    erichall Initiate (0) Nov 13, 2008 Kentucky

    Size of package has big influence on pricing. Singles have biggest markup, cases/30packs smallest.

    Growler fills do have a higher profit but you must factor in labor of filling, waste, cost/maintenance of draft system, disposable sampling cups, and cleanup. Unless you are constantly filling growlers, those added costs are fairly high. And tracking all those factors is a never ending battle.
  2. PeterJ

    PeterJ Initiate (69) Dec 5, 2012 California

    Well every market is different but large stores get scan dollars or rebates. They'll also offer incentives for shelf placement, new product placement, etc. And yes, sometimes the store will just drop the price because of competition and not make a profit.
  3. YogiBeer

    YogiBeer Initiate (0) May 10, 2012 Illinois

    WHAT?! Where?
  4. imbrue001

    imbrue001 Aspirant (216) Aug 6, 2010 Pennsylvania

    at Buffalo Wild Wings the markup is like 300%
  5. Jimmyp7010

    Jimmyp7010 Initiate (0) Mar 13, 2009 New York
    Beer Trader

    On premise is a whole different animal.
  6. BeastLU

    BeastLU Disciple (326) Dec 20, 2012 Virginia

    What craft beer is sold at a 75-80% margin at 12 bucks a case? If you sold Natty lights at 50 cents a can you would lose money...
    PeterJ likes this.
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