Given that nearly 90% of respondents to the poll said they either don't look for the 'independent craft' seal or don't know what it is, I got to wondering what sort of labeling the BA could provide that would get you to take notice. For me, something that identified breweries that worked to be good ecological stewards (supporting small toxin free farmers in ingredient sourcing, diverting mash waste from landfills, using water conservation techniques, etc...) OR something that identified breweries that were especially positive economic actors. This second is already (i think) somewhat covered by the certified B Corp logo but I only know of one brewery that sports that (NothCoast brewing) but given threads like the one about trilliums labor practices it seems there is some room for improvement in the working conditions/compensation department in the brewing industry. Is there any labeling addition that would make a difference in your purchasing decisions? Or is it just about the liquid in the vessel?