What would you want to see on a brewery website?

Tap list
Take home list
Pub food menu
Merchandise
Address
Business Hours
Beer catalog

 

Beer that I can order and have show up at my door.

 

Beer list with ABV, IBU, and descriptions
Tap list
Take home list
Merchandise
Beer calendar
Real-time release information with option to sign up for notifications
If there is distribution, distribution information

 

Better info about releases. A brewery will know what they are releasing for quite a while. That doesn't always seem to reflect on web pages.

 

Homebrewers love to see detailed information about the beers. My personal favorites list ABV, IBUs, OG, color, a description, and all of the ingredients (FW's website is a good example).

Up-to-date taproom hours (including holidays) and tap list is a must. Some taprooms take pictures every morning of their tap list, so consumers are confident it is up to date.

 

Release info/date
Upcoming Special Releases
Explain where and how they date their beers

And get rid of that stupid must be 21 to enter (I know, it's probably some law, but what if my kid wanted to order me some merch from a brewery....never mind, I'll stop)

 

Up to date tap list
Release dates
Distribution info
Merchandise
Would be nice, but not critical: ingredient/recipe info
More than anything, just keeping it up to date.

 

A complete beer list that is not divided into categories. If they want to list them by categories as well, fine, but if I am looking up information about a beer, I don't want to have to guess whether it is seasonal, brewer's special, artisnal, extended, flagship, original, or any of the other dozen categories brewers make up and then see only the beers in that category.

Then, when I find the beer, complete data, including ABV, IBU and what recognized style the brewer considers it to be, and a description of how it is different from the style benchmarks.

 

All of the above, and double plus on distribution info.

 

A lot of good things posted. My biggest annoyance is lists of beers they make with no info on when they are available or what is available now.

 

I've seen a lot of brewery websites that make it difficult to find the address, phone number, and hours of the taproom. I really appreciate when this information is included.

I love to be able to "browse" the beer catalog. I like when some of the ingredients are included, as well as some flavor descriptors. I do like to see the "style" of the beer listed as well.
I like a good "origin story" of the brewery.

Lastly, I really appreciate a reasonably up-to-date taplist for the taproom so I know if you have something cool or crazy that I might want to stop by to try. Bonus if you tell me what beers are available for purchase at the taproom.

 

A link to where you can order their beer online.

 

- The history of the brewery
- Some explanation of process (particularly if unique)
- The beers listed in an easy to explore manner (with ABV, ingredients, style)
- Accurate beer finder
- Merchandise if applicable
- Updates and news

 

Current information. I quickly lose interest in a Brewery web site when I realize it's not being updated regularly.

 

My biggest peeve is not having an active tap list. Beyond that I want to see upcoming events and any special releases. It would be nice to have a listing of all the beers made with stats.

 

A tap list that gets updated regularly, as in as soon as possible after a keg kicks.
Hours of operation including best time to visit, i.e. least crowded times [obviously established breweries only].
A picture of the taproom so I can see its size [a bit claustrophobic, I am].

 

Release dates for sure

 

just update it once in awhile.
I hate when a brewery has a blog and the last post is 1+ years ago.

 

Complete details about all of the beers they have brewed - current or retired.
Availability of their beer
Announcements of new releases.

One thing I would NOT like to see would be an age verification to enter their site. I know this was covered in another thread but I thought it fit with this one too.

 

especially for each beer they offer, i like to see:
-abv
-beer style
-intended consumption timeframe (1-6etc months after bottling)
-hops used
-malt used
-any other ingredients
-some sort of story/history/anecdote about the beer

as well as:
-gift shop
-taproom hours
-tour hours
-company history
-pictures of the brewery, employees, beers, etc
-news, releases, etc
-tap listing

 

The only thing that I could add that hasn't been stated above is
annual production
states in which distributed with up to date bottle shops.

 

The only thing I would add is an online store that allows you to purchase beer for pick up.

Even better if they ship.

 

Double this for those of us who are not all that familiar with or young enough to use the popular social media sites.

 

I think social media has its place, particularly as an advertising engine, as in getting the word out on new releases, events, announcements, etc.. Its a great way to keep your customers engaged in "what's new"

But its not a replacement for a good web site that provides detailed information and customer services.

 

Lots of pics of the tap room with customers present. Really helps me decide if my trip will be just for growler fills or for a real adventure!

 

Repeating a few from others above:
An actual website, not social media
Pics of people drinking and having fun
Details on the beers including upcoming batches and distribution as well as interesting notes about the process used and by whom.
I like to see pictures of the guy or gal who makes my beer and packages it. Preferably wearing a silly hat with a beer in their hand to remind me how great it must be to work for beer instead of my job,...