What would you want to see on a brewery website?

Discussion in 'Beer Talk' started by Grofty, Jan 8, 2016.

  1. Grofty

    Grofty Initiate (0) Oct 25, 2012 Massachusetts

    Sorry if this seems like a re-post. I didn't intend to, but it seems it tripped over forum policies by posting a link to a survey. In any case, I really am wondering what craft beer lovers want to see when they visit a brewer's website. Thanks!
     
  2. Warren2621

    Warren2621 Zealot (566) Sep 26, 2014 Indiana
    Trader

    Tap list
    Take home list
    Pub food menu
    Merchandise
    Address
    Business Hours
    Beer catalog
     
    CJNAPS, RockAZ, johnInLA and 9 others like this.
  3. Invinciblejets

    Invinciblejets Devotee (447) Sep 29, 2014 South Carolina
    Trader

    Beer that I can order and have show up at my door.
     
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  4. MortarPestle

    MortarPestle Initiate (0) Dec 7, 2008 Indiana

    Beer list with ABV, IBU, and descriptions
    Tap list
    Take home list
    Merchandise
    Beer calendar
    Real-time release information with option to sign up for notifications
    If there is distribution, distribution information
     
  5. johnnybgood1999

    johnnybgood1999 Disciple (321) Oct 31, 2008 Virginia

    Better info about releases. A brewery will know what they are releasing for quite a while. That doesn't always seem to reflect on web pages.
     
  6. JakeJohnson

    JakeJohnson Initiate (161) Jan 30, 2015 Minnesota
    Trader

    Homebrewers love to see detailed information about the beers. My personal favorites list ABV, IBUs, OG, color, a description, and all of the ingredients (FW's website is a good example).

    Up-to-date taproom hours (including holidays) and tap list is a must. Some taprooms take pictures every morning of their tap list, so consumers are confident it is up to date.
     
  7. TonyLema1

    TonyLema1 Poo-Bah (1,687) Nov 19, 2008 South Carolina
    Premium

    Release info/date
    Upcoming Special Releases
    Explain where and how they date their beers

    And get rid of that stupid must be 21 to enter (I know, it's probably some law, but what if my kid wanted to order me some merch from a brewery....never mind, I'll stop)
     
    foundersfan1 and Grofty like this.
  8. BrewMan13

    BrewMan13 Aspirant (232) Apr 22, 2004 New York

    Up to date tap list
    Release dates
    Distribution info
    Merchandise
    Would be nice, but not critical: ingredient/recipe info
    More than anything, just keeping it up to date.
     
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  9. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    A complete beer list that is not divided into categories. If they want to list them by categories as well, fine, but if I am looking up information about a beer, I don't want to have to guess whether it is seasonal, brewer's special, artisnal, extended, flagship, original, or any of the other dozen categories brewers make up and then see only the beers in that category.

    Then, when I find the beer, complete data, including ABV, IBU and what recognized style the brewer considers it to be, and a description of how it is different from the style benchmarks.
     
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  10. Tripel_Threat

    Tripel_Threat Poo-Bah (2,164) Jun 29, 2014 Michigan
    Premium Trader

    All of the above, and double plus on distribution info.
     
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  11. bluehende

    bluehende Poo-Bah (2,048) Dec 10, 2010 Delaware

    A lot of good things posted. My biggest annoyance is lists of beers they make with no info on when they are available or what is available now.
     
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  12. Dan_K

    Dan_K Devotee (491) Nov 8, 2013 Colorado
    Trader

    I've seen a lot of brewery websites that make it difficult to find the address, phone number, and hours of the taproom. I really appreciate when this information is included.

    I love to be able to "browse" the beer catalog. I like when some of the ingredients are included, as well as some flavor descriptors. I do like to see the "style" of the beer listed as well.
    I like a good "origin story" of the brewery.

    Lastly, I really appreciate a reasonably up-to-date taplist for the taproom so I know if you have something cool or crazy that I might want to stop by to try. Bonus if you tell me what beers are available for purchase at the taproom.
     
    foundersfan1, Grofty and vabeerguy like this.
  13. tillmac62

    tillmac62 Meyvn (1,494) Oct 2, 2013 South Carolina
    Trader

    A link to where you can order their beer online.
     
    mudbug likes this.
  14. zid

    zid Savant (918) Feb 15, 2010 New York

    - The history of the brewery
    - Some explanation of process (particularly if unique)
    - The beers listed in an easy to explore manner (with ABV, ingredients, style)
    - Accurate beer finder
    - Merchandise if applicable
    - Updates and news
     
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  15. drtth

    drtth Poo-Bah (3,654) Nov 25, 2007 Pennsylvania

    Current information. I quickly lose interest in a Brewery web site when I realize it's not being updated regularly.
     
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  16. fredmugs

    fredmugs Poo-Bah (1,507) Aug 11, 2012 Indiana
    Trader

    My biggest peeve is not having an active tap list. Beyond that I want to see upcoming events and any special releases. It would be nice to have a listing of all the beers made with stats.
     
    foundersfan1 likes this.
  17. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    A tap list that gets updated regularly, as in as soon as possible after a keg kicks.
    Hours of operation including best time to visit, i.e. least crowded times [obviously established breweries only].
    A picture of the taproom so I can see its size [a bit claustrophobic, I am].
     
    foundersfan1 likes this.
  18. geodonnokepyo

    geodonnokepyo Disciple (388) Oct 31, 2013 Pennsylvania

    Release dates for sure
     
    foundersfan1 likes this.
  19. SammyJaxxxx

    SammyJaxxxx Poo-Bah (2,227) Feb 23, 2012 New Jersey
    Premium Trader

    just update it once in awhile.
    I hate when a brewery has a blog and the last post is 1+ years ago.
     
    foundersfan1 likes this.
  20. puboflyons

    puboflyons Poo-Bah (4,606) Jul 26, 2008 New Hampshire

    Complete details about all of the beers they have brewed - current or retired.
    Availability of their beer
    Announcements of new releases.

    One thing I would NOT like to see would be an age verification to enter their site. I know this was covered in another thread but I thought it fit with this one too.
     
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  21. Wiffler27

    Wiffler27 Meyvn (1,264) Aug 16, 2009 New Jersey
    Premium

    especially for each beer they offer, i like to see:
    -abv
    -beer style
    -intended consumption timeframe (1-6etc months after bottling)
    -hops used
    -malt used
    -any other ingredients
    -some sort of story/history/anecdote about the beer

    as well as:
    -gift shop
    -taproom hours
    -tour hours
    -company history
    -pictures of the brewery, employees, beers, etc
    -news, releases, etc
    -tap listing
     
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  22. Dopen993

    Dopen993 Aspirant (284) Jul 20, 2015 Rhode Island

    The only thing that I could add that hasn't been stated above is
    annual production
    states in which distributed with up to date bottle shops.
     
  23. Todd

    Todd Founder (5,609) Aug 23, 1996 California
    Staff

    Let's start with an actual website. Far too many put all of their focus on social media, leaving their website void of any useful information or often resulting in no website at all.
     
    zid, mudbug, RockAZ and 6 others like this.
  24. johnInLA

    johnInLA Crusader (779) Jun 12, 2005 California
    Premium

    The only thing I would add is an online store that allows you to purchase beer for pick up.

    Even better if they ship.
     
  25. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado


    Double this for those of us who are not all that familiar with or young enough to use the popular social media sites.
     
  26. johnInLA

    johnInLA Crusader (779) Jun 12, 2005 California
    Premium

    I think social media has its place, particularly as an advertising engine, as in getting the word out on new releases, events, announcements, etc.. Its a great way to keep your customers engaged in "what's new"

    But its not a replacement for a good web site that provides detailed information and customer services.
     
  27. woodchipper

    woodchipper Savant (989) Oct 25, 2005 Connecticut
    Premium

    Lots of pics of the tap room with customers present. Really helps me decide if my trip will be just for growler fills or for a real adventure!
     
    RockAZ likes this.
  28. RockAZ

    RockAZ Disciple (330) Jan 6, 2009 Arizona

    Repeating a few from others above:
    An actual website, not social media
    Pics of people drinking and having fun
    Details on the beers including upcoming batches and distribution as well as interesting notes about the process used and by whom.
    I like to see pictures of the guy or gal who makes my beer and packages it. Preferably wearing a silly hat with a beer in their hand to remind me how great it must be to work for beer instead of my job,...