What's the big trend on the craft beer scene at the moment?

Discussion in 'Beer Talk' started by BlueRogue, Sep 29, 2013.

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  1. BlueRogue

    BlueRogue Initiate (0) May 1, 2011 Maine

    Over the past two years it seemed to be white IPAs and session IPAs, but now it appears to be IPLs. I tried Jack's Abby Hoponious Union for the first time earlier this year and loved it. Since then I've noticed a lot more breweries are brewing these. Do you think IPLs are the next big thing or will they be quickly forgotten within the next year?
     
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  2. shutyourface

    shutyourface Initiate (0) Aug 24, 2010 Washington

    session brews!
     
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  3. yemenmocha

    yemenmocha Poo-Bah (2,902) Jun 18, 2002 Arizona
    Society

    I think session beers are coming around.

    I don't think IPL's will have anywhere near the same run as IPA's and DIPA's.
     
  4. SFACRKnight

    SFACRKnight Poo-Bah (2,103) Jan 20, 2012 Colorado
    Society Trader

    Calling anything hoppy an ipa seems to be the one that is the most rampant right now.
     
  5. warriorsoul

    warriorsoul Savant (940) Aug 3, 2004 Pennsylvania

    Berliners are so hot right now.
     
  6. anticipation23

    anticipation23 Initiate (0) May 2, 2013 Wisconsin

    This year was the summer of Saison, and as a whole the industry embraced the ridiculous notion of "imperial"-izing every style imaginable. Now I'd wager we'll see a shift back to lighter, more quaffable brews as brewers try to cash in on the burgeoning market of macro converts.
     
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  7. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    Agreed.

    I guess I view this differently than most, many seem to be rather irritated with the practice. IPA is such a ubiquitous term that it makes for an excellent descriptor. BAs are a very small part of the craft customer base, using the IPA descriptor is an excellent way for a brewery to label a beer and give the masses a clearer understanding regarding the contents.

    IPLs or hoppy lagers may be more prominent than they once were but I do not see them becoming a significant trend. If a brewery is not making any lagers now I do not think they are going to start simply to brew a hoppy lager.
     
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  8. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    Whales bro.
     
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  9. Ilovelampandbeer

    Ilovelampandbeer Initiate (0) Aug 25, 2013 New York

    been seeing a lot of hard ciders lately at craft festivals and in the distributors...i hate them theyre too sweet...not really an answer to the craft BEER scene question by the OP but since they go hand in hand w them at festivals i wanna see if anyone is noticing it too
     
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  10. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    Ciders and Meads are picking up steam. I would not write ciders off as being too sweet just yet, there are a number of rather dry ciders out there that are pretty tasty.
     
  11. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    Big Steins.
     
  12. Scrapss

    Scrapss Crusader (776) Nov 15, 2008 Pennsylvania

    I agree that IPL, saison, cider and mead are picking up a lot of steam. I am seeing and hearing a lot of posts/discussions out and about for these. I am shocked how many people used to turn their noses up at bretted and other funky stuff that then tried them after doing the hoppy thing only to start liking them. I try to ease people in with stuff like Ommegang Hennepin and that Saison DuPont Cuvee' when I can find it. I am shocked at how much I like the funky stuff now. I am actively seeking Sumpin' Sumpin Wild and some other stuff in my visits to the local purveyor along these lines. Now, if I can just find an Imperial Sparkling Cider... :slight_smile:
     
  13. Sam_Frank

    Sam_Frank Initiate (0) Nov 29, 2012 California

  14. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Higher prices
     
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  15. nc41

    nc41 Poo-Bah (2,771) Sep 25, 2008 North Carolina
    Society Trader

    Biggest trend is to packaging and converting to cans and 4 pks vs 6ers. Higher margins right off the top, when you get less beer for the same money.
     
  16. rgordon

    rgordon Meyvn (1,320) Apr 26, 2012 North Carolina

    There are a great many excellent dry ciders. I'm amazed that the sour and funk crazy zealots all over these pages don't glom all atop the great E. Dupont ciders. Original, beautiful concoctions!
     
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  17. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    9L bottles.

    Small batch beer, ginormous bottles.

    Can I still get a case?

    Ba dum tshhhhh
     
  18. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I think, to be fair, we should clarify who is profiting off of 6pk to 4pk shifts. Many breweries are maintaining their case price, are not making any more money off the switch. Distributors are likely the ones making out on this.
     
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  19. pinkgrenade

    pinkgrenade Initiate (0) Aug 19, 2011 California

    pumpkin beers. sales of that style were up over 20% from last year. no surprise why were seeing more
     
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  20. jlindros

    jlindros Poo-Bah (11,861) Oct 6, 2007 Massachusetts
    Society

    I've seen a lot of wheat beers and saisons. Everyone seems to be doing one of these.
     
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  21. Nanners

    Nanners Initiate (0) Aug 15, 2013 Ohio

    Barrel. Saisons. Sours. Yeasts are making a come back. I just reluctantly rediscovered stouts after decades of ipas.
     
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  22. TheJollyHop

    TheJollyHop Initiate (0) Sep 2, 2009 California

    But I do think they will be more successful than White IPAs.
     
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  23. nc41

    nc41 Poo-Bah (2,771) Sep 25, 2008 North Carolina
    Society Trader

    I don't like White IPA's, and the only Black IPA I thought was 1st rate is Stone Sublimely Self Righteous. The rest I've tried, are more burnt malt and barley, just awful stuff. Even HF Black IPA I could take or leave, was that Raymond?
     
  24. deadonhisfeet

    deadonhisfeet Initiate (0) Apr 23, 2011 Kentucky

    Good question! One thing I'm starting to see (in addition to the increase in the number of session brews and canned craft as mentioned in earlier posts) are ``Americanized Saisons'' like those from Stillwater and Prairie. They brew Saisons with American malt, yeast, and especially hops, giving them a citrusy flavor that one doesn't usually find in traditional interpretations. Some of them are barrel-aged too, making them refreshingly sour.

    By the way, this is one fad that I'd like to see really take off!
     
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  25. herrburgess

    herrburgess Meyvn (1,180) Nov 4, 2009 South Carolina

    Tropical fruit flavors. The base beers and their traditions are secondary, so long as they serve as a vehicle for these flavors. First it was IPAs, then IPLs, then Saisons, and now Berliners -- all packed full of mango, pineapple, citrus flavors. If true session beers ever come into favor among U.S. beer geeks, rest assured it will be because someone found a way to pack a shitload of tropical fruit flavors into them.
     
  26. Zimbo

    Zimbo Savant (979) Aug 7, 2010 Scotland

    In Scotland its craft type beer becoming mainstream at the expense of the same old same old. Had I not witnessed it myself I wouldn't have believed it.
     
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  27. stella77artois

    stella77artois Initiate (0) Nov 4, 2010 New York

    I don't think IPL's will become nearly as popular, but I wouldn't mind it! One of my favorite styles.
     
  28. mporter13

    mporter13 Initiate (0) Jul 13, 2011 Oregon

    That's the last big trend I noticed. I just wonder if it'll last into the colder weather
     
  29. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    That would be the trend on this site, not the trend in craft beer.
     
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  30. Jules11788

    Jules11788 Initiate (0) Feb 15, 2011 California

    Humulus Lager from The Bruery is an amazing representation of the IPL style.
     
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  31. Flibber

    Flibber Initiate (0) Jul 27, 2013 England

    You mean Tennent's? :wink:
     
  32. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Maybe in California not in NJ.
     
  33. jwheeler87

    jwheeler87 Initiate (0) Oct 27, 2011 Massachusetts

    Sours/Wild Ales, Saisons, IPAs/IIPAs, Barrel Aging and Session Ales. Seems to be how things are going.
     
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  34. anteater

    anteater Champion (821) Sep 10, 2012 Oregon
    Trader

    I want to see more gin barrel aged beers! Two breweries in Portland have done it with super delicious results (Upright: Special Herbs, Tom Gin Blend and De Garde: Banks, Cran Bu Weisse, Mulligan)

    Anybody see this happening anywhere else?
     
  35. Danny1217

    Danny1217 Initiate (0) Jul 15, 2011 Florida

    Berliners and other sour/wild beers.
    IPLs will trend a bit, but I don't see anyone getting too excited over them.
    Fruited imperial stouts are something I see getting popular soon as well
     
  36. Danny1217

    Danny1217 Initiate (0) Jul 15, 2011 Florida

    Won't happen much because most gin isn't barrel aged.
     
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  37. Hanglow

    Hanglow Champion (839) Feb 18, 2012 Scotland

    Yeah it's good to see more of the newer restaurants and bars offering a better range

    Now we need most of those pubs with one or two token hand pulls offering something other than Deuchars and one of the other nondescript cally offerings.
     
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  38. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan


    Trend is a bad term to use. At this point the popularity of sours and IPAs are will established, they are maintaining their status more than they are trending in any direction at all. People give too much credit to the BA community, we are a rather small portion of the customer base, our opinions are usually not indicative of the feelings of the community as a whole.
     
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  39. swhite11

    swhite11 Initiate (0) Sep 15, 2008 Washington

    Beers are sold by distributors to retailers at a price per case determined by a standard markup from cost. The number of units within each case is irrelevant to the selling price. In other words, a case is a case no matter how you slice it. If anything, the retailers stand to profit because they are the ones who break cases down into smaller units for sale.
     
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  40. rgordon

    rgordon Meyvn (1,320) Apr 26, 2012 North Carolina

    "Decades of IPAs" sounds like a great title, an episode of Downton Abbey? 30+ years ago, I remember Red Cap Ale as a hoppy, bitter thing. Stouts are like pound cake and lovely.
     
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