Bombarded with this dogma even when I'm simply filling my darn gas tank at the gas station. And not only that, there's a partial appeal to the tickers out there. I just want to fill my gas tank in peace... but no. Seriously though I think many are past the point of any serious discrimination in purchases and the "buy local" is winning. So much mediocrity on the shelves, at least in my state. My .02 ---> drink best. If best happens to be local, then great for you, but you are in the minority.