White Birch Brewing Announces Growth & Lower Pricing

Discussion in 'New England' started by Todd, Dec 24, 2012.

Thread Status:
Not open for further replies.
  1. Todd

    Todd Founder Aug 23, 1996 Colorado
    Staff Moderator Site Editor Fest Crew Subscriber Beer Trader

    Hooksett, New Hampshire, Dec. 18, 2012 - I’m excited to announce that White Birch Brewing has just completed a major upgrade to its brewery. In appreciation of our fans’ continued support and thanks to our continued growth, I’m pleased to reveal that on Dec. 18, 2012, we are rolling out a $5 MSRP for our flagship Belgian Style Pale Ale and Hop Session Ale. This is on top of our $6 MSRP seasonal beers that we began rolling out in spring 2012 and the draft program rolled out in September 2012.

    We are able to offer these great new prices due to our new equipment and the in-house efficiencies our head brewer Chris Shea has implemented. We are now shipping at the new prices and working with our stores to transition to the new lower retail price. It’s a fun call to make and one that is not usually seen in the craft beer industry, where it seems the story is ever-increasing pricing.

    During the past three years I’ve heard from fans who say they love our beers as a great treat for the end of the week, when getting together with friends, or for any other occasion. Seeing our handmade, local beers become go-to options for craft beer drinkers across New England and beyond is very exciting. Add a great everyday price and it doesn’t get much better than that. If you would like to help us Defend Your Brewery, please ask you server, bartender or store owner for a White Birch the next time you order a beer. On behalf of the team at White Birch, I thank you for your continued support and patronage.

    Bill Herlicka
    White Birch Brewing

    About White Birch Brewing
    Founded in 2009, White Birch Brewing has been consistently dedicated to the creation of thoughtful, heartfelt ales for the discriminating beer drinker. Providing beers that range from historical, through contemporary, to the avant-garde, each batch of beer is carefully brewed by hand, and left unfiltered for an exceptional depth of flavor.


  2. mpyoung215

    mpyoung215 Dec 28, 2010 Massachusetts

    Nice to see they are passing the savings along to their customers.
    FrankLloydMike and ppoitras like this.
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer Fest® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • Free Trial Subscription

    Reside in the US? Interested in a free 1-month trial subscription to the print edition of BeerAdvocate magazine?

    Yes! Sign Me Up!